GoPro Inc (GPRO)vsWix.Com Ltd (WIX)
GPRO
GoPro Inc
$1.27
-2.31%
TECHNOLOGY · Cap: $278.58M
WIX
Wix.Com Ltd
$83.53
+6.42%
TECHNOLOGY · Cap: $3.28B
Smart Verdict
WallStSmart Research — data-driven comparison
Wix.Com Ltd generates 275% more annual revenue ($2.13B vs $568.59M). WIX leads profitability with a -8.2% profit margin vs -28.5%. WIX appears more attractively valued with a PEG of 0.16. WIX earns a higher WallStSmart Score of 49/100 (D+).
GPRO
Hold37
out of 100
Grade: F
WIX
Hold49
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for GPRO.
Margin of Safety
+79.8%
Fair Value
$356.65
Current Price
$83.53
$273.12 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Conservative balance sheet, low leverage
Growing faster than its price suggests
Growing faster than its price suggests
Conservative balance sheet, low leverage
Earnings expanding 47.8% YoY
Areas to Watch
Smaller company, higher risk/reward
Weak financial health signals
ROE of -236.1% — below average capital efficiency
Revenue declined 31.3%
ROE of -754.0% — below average capital efficiency
Distress zone — elevated risk
Currently unprofitable
Operating margin of -5.6%
Comparative Analysis Report
WallStSmart ResearchBull Case : GPRO
The strongest argument for GPRO centers on Debt/Equity, PEG Ratio. PEG of 0.73 suggests the stock is reasonably priced for its growth.
Bull Case : WIX
The strongest argument for WIX centers on PEG Ratio, Debt/Equity, EPS Growth. Revenue growth of 14.9% demonstrates continued momentum. PEG of 0.16 suggests the stock is reasonably priced for its growth.
Bear Case : GPRO
The primary concerns for GPRO are Market Cap, Piotroski F-Score, Return on Equity.
Bear Case : WIX
The primary concerns for WIX are Return on Equity, Altman Z-Score, Profit Margin.
Key Dynamics to Monitor
GPRO carries more volatility with a beta of 2.45 — expect wider price swings.
WIX is growing revenue faster at 14.9% — sustainability is the question.
WIX generates stronger free cash flow (56M), providing more financial flexibility.
Monitor CONSUMER ELECTRONICS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
WIX scores higher overall (49/100 vs 37/100) and 14.9% revenue growth. Both earn "Hold" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
GoPro Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.
Wix.Com Ltd
TECHNOLOGY · SOFTWARE - INFRASTRUCTURE · USA
Wix.com Ltd, develops and markets a cloud-based platform that enables anyone to create a website or web application in North America, Europe, Latin America, Asia, and internationally. The company is headquartered in Tel Aviv, Israel.
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