ULTA
Ulta Beauty Inc
NASDAQ: ULTA · CONSUMER CYCLICAL · SPECIALTY RETAIL
$619.24
-1.22% today
Updated 2026-10-28
Market cap
$25.35B
P/E ratio
22.20
P/S ratio
1.96x
EPS (TTM)
$26.71
Dividend yield
—
52W range
$444 – $715
Volume
0.6M
Ulta Beauty Inc (ULTA) Insider transactions
Net insider activity
Net buying (267,234 shares)
Buy transactions
70
Sell transactions
30
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-09-17 | STEELMAN, KECIA | President and CEO | Sale | 2,000 | $545.88 | $1.09M |
| 2026-09-11 | NAGLER, LORNA | Director | Sale | 600 | $537.31 | $322387.56 |
| 2026-09-01 | OLSON, BRIEANE LEE | Director | Buy | 271 | — | — |
| 2026-09-01 | GARCIA, KELLY E | Chief Technology Officer | Buy | 3,565 | — | — |
| 2026-09-01 | GARCIA, KELLY E | Chief Technology Officer | Buy | 2,933 | — | — |
| 2026-06-15 | MRKONIC, GEORGE R JR | Director | Sale | 383 | $475.84 | $182246.72 |
| 2026-06-10 | SMITH, MIKE C. | Director | Buy | 404 | — | — |
| 2026-06-10 | RUIZ, GISEL | Director | Buy | 404 | — | — |
| 2026-06-10 | NAGLER, LORNA | Director | Buy | 404 | — | — |
| 2026-06-10 | MRKONIC, GEORGE R JR | Director | Buy | 404 | — | — |
| 2026-06-10 | LITTLE, PATRICIA A | Director | Buy | 404 | — | — |
| 2026-06-10 | LANDRY, STEPHENIE LEE | Director | Buy | 404 | — | — |
| 2026-06-10 | HALLIGAN, CATHERINE ANN | Director | Buy | 404 | — | — |
| 2026-06-10 | GARCIA, KELLY E | Director | Buy | 404 | — | — |
| 2026-06-10 | BROK, MARTIN | Director | Buy | 404 | — | — |
| 2026-04-07 | MRKONIC, GEORGE R JR | Director | Sale | 452 | $539.29 | $243759.08 |
| 2026-03-31 | STEELMAN, KECIA | President and CEO | Buy | 68,000 | — | — |
| 2026-03-31 | STEELMAN, KECIA | President and CEO | Buy | 37,070 | — | — |
| 2026-03-31 | STEELMAN, KECIA | President and CEO | Buy | 10,889 | — | — |
| 2026-03-31 | RYAN, ANITA JANE | Chief Human Resources Officer | Buy | 4,912 | — | — |
| 2026-03-31 | RYAN, ANITA JANE | Chief Human Resources Officer | Buy | 1,443 | — | — |
| 2026-03-31 | LIALIOS, CHRISTOPHER | SVP, Controller (P. Acct Ofc.) | Buy | 757 | — | — |
| 2026-03-31 | LIALIOS, CHRISTOPHER | SVP, Controller (P. Acct Ofc.) | Buy | 519 | — | — |
| 2026-03-31 | DELOREFICE, CHRISTOPHER | Chief Financial Officer | Buy | 14,363 | — | — |
| 2026-03-31 | DELOREFICE, CHRISTOPHER | Chief Financial Officer | Buy | 4,219 | — | — |
| 2026-03-31 | CASARES, RENE G. | Chief Legal Officer | Buy | 4,298 | — | — |
| 2026-03-31 | CASARES, RENE G. | Chief Legal Officer | Buy | 1,263 | — | — |
| 2026-03-15 | STEELMAN, KECIA | President and CEO | Sale | 1,491 | $535.72 | $798758.52 |
| 2026-03-15 | STEELMAN, KECIA | President and CEO | Sale | 393 | $535.72 | $210537.96 |
| 2026-03-15 | RYAN, ANITA JANE | Chief Human Resources Officer | Sale | 189 | $535.75 | $101256.75 |
| 2026-03-15 | RYAN, ANITA JANE | Chief Human Resources Officer | Sale | 80 | $535.75 | $42860.00 |
| 2026-02-12 | STEELMAN, KECIA | President and CEO | Buy | 3,416 | — | — |
| 2026-02-12 | RYAN, ANITA JANE | Chief Human Resources Officer | Buy | 644 | — | — |
| 2025-12-15 | HALLIGAN, CATHERINE ANN | Director | Sale | 340 | — | — |
| 2025-12-09 | DELOREFICE, CHRISTOPHER | Chief Financial Officer | Buy | 3,649 | — | — |
| 2025-12-09 | DELOREFICE, CHRISTOPHER | Chief Financial Officer | Buy | 1,825 | — | — |
| 2025-09-04 | SMITH, MIKE C. | Director | Sale | 500 | $528.43 | $264215.00 |
| 2025-09-01 | LANDRY, STEPHENIE LEE | Director | Buy | 277 | — | — |
| 2025-09-01 | BROK, MARTIN | Director | Buy | 277 | — | — |
| 2025-06-11 | SMITH, MIKE C. | Director | Buy | 383 | — | — |
| 2025-06-11 | RUIZ, GISEL | Director | Buy | 383 | — | — |
| 2025-06-11 | PETZ, HEIDI G | Director | Buy | 383 | — | — |
| 2025-06-11 | NAGLER, LORNA | Director | Buy | 383 | — | — |
| 2025-06-11 | MRKONIC, GEORGE R JR | Director | Buy | 383 | — | — |
| 2025-06-11 | LITTLE, PATRICIA A | Director | Buy | 383 | — | — |
| 2025-06-11 | HALLIGAN, CATHERINE ANN | Director | Buy | 383 | — | — |
| 2025-06-11 | GARCIA, KELLY E | Director | Buy | 383 | — | — |
| 2025-06-11 | COLLINS, MICHELLE L | Director | Buy | 383 | — | — |
| 2025-04-01 | CARO, JODI J | GC, Chief Risk & Compl. Ofc. | Sale | 902 | — | — |
| 2025-04-01 | CARO, JODI J | GC, Chief Risk & Compl. Ofc. | Sale | 902 | $369.16 | $332984.12 |
| 2025-03-31 | STEELMAN, KECIA | President and CEO | Buy | 44,429 | — | — |
| 2025-03-31 | STEELMAN, KECIA | President and CEO | Buy | 13,076 | — | — |
| 2025-03-31 | RYAN, ANITA JANE | Chief Human Resources Officer | Buy | 6,722 | — | — |
| 2025-03-31 | RYAN, ANITA JANE | Chief Human Resources Officer | Buy | 4,438 | — | — |
| 2025-03-31 | RYAN, ANITA JANE | Chief Human Resources Officer | Buy | 1,978 | — | — |
| 2025-03-31 | RYAN, ANITA JANE | Chief Human Resources Officer | Buy | 1,365 | — | — |
| 2025-03-31 | OYIBO, PAULA M | Chief Financial Officer | Buy | 7,340 | — | — |
| 2025-03-31 | OYIBO, PAULA M | Chief Financial Officer | Buy | 2,160 | — | — |
| 2025-03-20 | STEELMAN, KECIA | President and CEO | Buy | 1,440 | $346.89 | $499528.08 |
| 2025-03-15 | STEELMAN, KECIA | President and CEO | Buy | 8,842 | — | — |
| 2025-03-15 | STEELMAN, KECIA | President and CEO | Sale | 3,864 | $357.48 | $1.38M |
| 2025-03-15 | STEELMAN, KECIA | President and CEO | Sale | 1,546 | $357.48 | $552664.08 |
| 2025-03-15 | RYAN, ANITA JANE | Chief Human Resources Officer | Buy | 1,612 | — | — |
| 2025-03-15 | RYAN, ANITA JANE | Chief Human Resources Officer | Sale | 473 | $357.48 | $169088.04 |
| 2025-03-15 | RYAN, ANITA JANE | Chief Human Resources Officer | Sale | 174 | $357.48 | $62201.52 |
| 2025-03-15 | OYIBO, PAULA M | Chief Financial Officer | Buy | 616 | — | — |
| 2025-03-15 | OYIBO, PAULA M | Chief Financial Officer | Sale | 181 | $357.48 | $64703.88 |
| 2025-03-15 | OYIBO, PAULA M | Chief Financial Officer | Sale | 68 | $357.48 | $24308.64 |
| 2025-03-15 | CARO, JODI J | GC, Chief Risk & Compl. Ofc. | Buy | 2,354 | — | — |
| 2025-03-15 | CARO, JODI J | GC, Chief Risk & Compl. Ofc. | Sale | 1,043 | $357.48 | $372851.64 |
| 2025-03-15 | CARO, JODI J | GC, Chief Risk & Compl. Ofc. | Sale | 480 | $357.48 | $171590.40 |
| 2025-01-31 | OYIBO, PAULA M | Chief Financial Officer | Sale | 136 | $418.53 | $56920.08 |
| 2024-07-02 | HALLIGAN, CATHERINE ANN | Director | Sale | 100 | $390.08 | $39008.00 |
| 2024-06-25 | CARO, JODI J | GC, Chief Risk & Compl. Ofc. | Sale | 650 | $388.68 | $252638.75 |
| 2024-06-11 | SMITH, MIKE C. | Director | Buy | 452 | — | — |
| 2024-06-11 | RUIZ, GISEL | Director | Buy | 452 | — | — |
| 2024-06-11 | PETZ, HEIDI G | Director | Buy | 452 | — | — |
| 2024-06-11 | NAGLER, LORNA | Director | Buy | 452 | — | — |
| 2024-06-11 | MRKONIC, GEORGE R JR | Director | Buy | 452 | — | — |
| 2024-06-11 | MACDONALD, MICHAEL R | Director | Buy | 452 | — | — |
| 2024-06-11 | LITTLE, PATRICIA A | Director | Buy | 452 | — | — |
| 2024-06-11 | HALLIGAN, CATHERINE ANN | Director | Buy | 452 | — | — |
| 2024-06-11 | GARCIA, KELLY E | Director | Buy | 452 | — | — |
| 2024-06-11 | COLLINS, MICHELLE L | Director | Buy | 452 | — | — |
| 2024-06-04 | MRKONIC, GEORGE R JR | Director | Sale | 397 | $389.34 | $154567.98 |
| 2024-03-29 | STEELMAN, KECIA | President and COO | Buy | 8,087 | — | — |
| 2024-03-29 | STEELMAN, KECIA | President and COO | Buy | 1,626 | — | — |
| 2024-03-29 | RYAN, ANITA JANE | Chief Human Resources Officer | Buy | 1,538 | — | — |
| 2024-03-29 | RYAN, ANITA JANE | Chief Human Resources Officer | Buy | 310 | — | — |
| 2024-03-29 | KIMBELL, DAVID C | Director, Chief Executive Officer | Buy | 18,239 | — | — |
| 2024-03-29 | KIMBELL, DAVID C | Director, Chief Executive Officer | Buy | 3,667 | — | — |
| 2024-03-29 | CARO, JODI J | GC, Chief Risk & Compl. Ofc. | Buy | 1,973 | — | — |
| 2024-03-29 | CARO, JODI J | GC, Chief Risk & Compl. Ofc. | Buy | 397 | — | — |
| 2024-03-19 | STEELMAN, KECIA | President and COO | Sale | 5,518 | — | — |
| 2024-03-19 | STEELMAN, KECIA | President and COO | Sale | 3,521 | — | — |
| 2024-03-19 | STEELMAN, KECIA | President and COO | Sale | 3,153 | — | — |
| 2024-03-19 | STEELMAN, KECIA | President and COO | Sale | 1,395 | — | — |
| 2024-03-19 | STEELMAN, KECIA | President and COO | Sale | 8,359 | $526.24 | $4.40M |
| 2024-03-19 | STEELMAN, KECIA | President and COO | Sale | 7,396 | $525.26 | $3.88M |
| 2024-03-19 | STEELMAN, KECIA | President and COO | Buy | 5,518 | $174.45 | $962615.10 |
Frequently asked questions
Are ULTA insiders buying or selling?
Over the transactions on record, ULTA insiders have been net buyers, with about $15.18M in stock sold across 30 sales, against 2 open-market purchases.
Does insider selling at ULTA mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which ULTA insiders are selling the most?
Recent selling is concentrated in a few names. STEELMAN, KECIA accounts for the largest share on record, with about $12.32M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.