SOFI
SoFi Technologies Inc.
NASDAQ: SOFI · FINANCIAL SERVICES · CREDIT SERVICES
$17.14
+4.51% today
Updated 2026-10-28
Market cap
$19.49B
P/E ratio
30.80
P/S ratio
4.57x
EPS (TTM)
$0.49
Dividend yield
—
52W range
$14 – $33
Volume
47.6M
SoFi Technologies Inc. (SOFI) Insider transactions
Net insider activity
Net selling (1,384,936 shares)
Buy transactions
44
Sell transactions
56
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-09-21 | RISHEL, JEREMY | Chief Technology Officer | Sale | 18,624 | $17.50 | $325920.00 |
| 2026-09-21 | KEOUGH, KELLI | EVP, GBUL, SIPS | Sale | 10,203 | $16.99 | $173310.20 |
| 2026-09-15 | SCHUPPENHAUER, ERIC | EVP GBUL Borrow | Sale | 2,757 | $17.28 | $47638.20 |
| 2026-09-15 | RISHEL, JEREMY | Chief Technology Officer | Sale | 41,750 | $17.28 | $721398.25 |
| 2026-09-15 | PINTO, ARUN | Chief Risk Officer | Sale | 11,838 | $17.28 | $204548.80 |
| 2026-09-15 | LAVET, ROBERT S | General Counsel | Sale | 14,414 | $17.28 | $249059.51 |
| 2026-09-15 | KEOUGH, KELLI | EVP, GBUL, SIPS | Sale | 66,033 | $17.28 | $1.14M |
| 2026-09-14 | SCHUPPENHAUER, ERIC | EVP GBUL Borrow | Sale | 6,493 | — | — |
| 2026-09-14 | SCHUPPENHAUER, ERIC | EVP GBUL Borrow | Buy | 6,493 | — | — |
| 2026-09-14 | RISHEL, JEREMY | Chief Technology Officer | Sale | 37,824 | — | — |
| 2026-09-14 | RISHEL, JEREMY | Chief Technology Officer | Sale | 28,748 | — | — |
| 2026-09-14 | RISHEL, JEREMY | Chief Technology Officer | Sale | 11,363 | — | — |
| 2026-09-14 | RISHEL, JEREMY | Chief Technology Officer | Buy | 37,824 | — | — |
| 2026-09-14 | RISHEL, JEREMY | Chief Technology Officer | Buy | 28,748 | — | — |
| 2026-09-14 | RISHEL, JEREMY | Chief Technology Officer | Buy | 11,363 | — | — |
| 2026-09-14 | PINTO, ARUN | Chief Risk Officer | Sale | 11,434 | — | — |
| 2026-09-14 | PINTO, ARUN | Chief Risk Officer | Sale | 9,740 | — | — |
| 2026-09-14 | PINTO, ARUN | Chief Risk Officer | Buy | 11,434 | — | — |
| 2026-09-14 | PINTO, ARUN | Chief Risk Officer | Buy | 9,740 | — | — |
| 2026-09-14 | NOTO, ANTHONY | Director, Chief Executive Officer | Sale | 154,197 | — | — |
| 2026-09-14 | NOTO, ANTHONY | Director, Chief Executive Officer | Sale | 136,166 | — | — |
| 2026-09-14 | NOTO, ANTHONY | Director, Chief Executive Officer | Sale | 55,191 | — | — |
| 2026-09-14 | NOTO, ANTHONY | Director, Chief Executive Officer | Sale | 188,259 | $17.32 | $3.26M |
| 2026-09-14 | NOTO, ANTHONY | Director, Chief Executive Officer | Buy | 154,197 | — | — |
| 2026-09-14 | NOTO, ANTHONY | Director, Chief Executive Officer | Buy | 136,166 | — | — |
| 2026-09-14 | NOTO, ANTHONY | Director, Chief Executive Officer | Buy | 55,191 | — | — |
| 2026-09-14 | LAVET, ROBERT S | General Counsel | Sale | 36,057 | — | — |
| 2026-09-14 | LAVET, ROBERT S | General Counsel | Buy | 36,057 | — | — |
| 2026-09-14 | LAPOINTE, CHRISTOPHER | CFO and PAO | Sale | 52,954 | — | — |
| 2026-09-14 | LAPOINTE, CHRISTOPHER | CFO and PAO | Sale | 36,589 | — | — |
| 2026-09-14 | LAPOINTE, CHRISTOPHER | CFO and PAO | Sale | 14,609 | — | — |
| 2026-09-14 | LAPOINTE, CHRISTOPHER | CFO and PAO | Sale | 59,341 | $17.32 | $1.03M |
| 2026-09-14 | LAPOINTE, CHRISTOPHER | CFO and PAO | Buy | 52,954 | — | — |
| 2026-09-14 | LAPOINTE, CHRISTOPHER | CFO and PAO | Buy | 36,589 | — | — |
| 2026-09-14 | LAPOINTE, CHRISTOPHER | CFO and PAO | Buy | 14,609 | — | — |
| 2026-09-14 | KEOUGH, KELLI | EVP, GBUL, SIPS | Sale | 82,643 | — | — |
| 2026-09-14 | KEOUGH, KELLI | EVP, GBUL, SIPS | Sale | 26,476 | — | — |
| 2026-09-14 | KEOUGH, KELLI | EVP, GBUL, SIPS | Sale | 13,067 | — | — |
| 2026-09-14 | KEOUGH, KELLI | EVP, GBUL, SIPS | Sale | 5,681 | — | — |
| 2026-09-14 | KEOUGH, KELLI | EVP, GBUL, SIPS | Buy | 82,643 | — | — |
| 2026-09-14 | KEOUGH, KELLI | EVP, GBUL, SIPS | Buy | 26,476 | — | — |
| 2026-09-14 | KEOUGH, KELLI | EVP, GBUL, SIPS | Buy | 13,067 | — | — |
| 2026-09-14 | KEOUGH, KELLI | EVP, GBUL, SIPS | Buy | 5,681 | — | — |
| 2026-08-20 | KEOUGH, KELLI | EVP, GBUL, SIPS | Sale | 11,286 | $18.00 | $203184.12 |
| 2026-08-18 | SCHUPPENHAUER, ERIC | EVP GBUL Borrow | Sale | 23,720 | $18.00 | $427007.44 |
| 2026-08-18 | PINTO, ARUN | Chief Risk Officer | Sale | 25,118 | $18.00 | $452174.24 |
| 2026-08-17 | SCHUPPENHAUER, ERIC | EVP GBUL Borrow | Sale | 55,731 | — | — |
| 2026-08-17 | SCHUPPENHAUER, ERIC | EVP GBUL Borrow | Buy | 55,731 | — | — |
| 2026-08-17 | PINTO, ARUN | Chief Risk Officer | Sale | 45,389 | — | — |
| 2026-08-17 | PINTO, ARUN | Chief Risk Officer | Buy | 45,389 | — | — |
| 2026-07-20 | KEOUGH, KELLI | EVP, GBUL, SIPS | Sale | 10,954 | $17.19 | $188290.50 |
| 2026-07-17 | MELTZER, GARY | Director | Buy | 13,993 | — | — |
| 2026-07-17 | FREIBERG, STEVEN J | Director | Buy | 13,993 | — | — |
| 2026-07-14 | YESIL, MAGDALENA | Director | Buy | 13,993 | — | — |
| 2026-07-14 | RUZWANA, BASHIR | Director | Buy | 13,993 | — | — |
| 2026-07-14 | MELTZER, GARY | Director | Buy | 13,993 | — | — |
| 2026-07-14 | LIANG, CLARA | Director | Buy | 13,993 | — | — |
| 2026-07-14 | HUTTON, GEORGE THOMPSON | Director | Buy | 13,993 | — | — |
| 2026-07-14 | HELE, JOHN C.R. | Director | Buy | 13,993 | — | — |
| 2026-07-14 | GREEN, DANA R. | Director | Buy | 13,993 | — | — |
| 2026-07-14 | FREIBERG, STEVEN J | Director | Buy | 13,993 | — | — |
| 2026-07-14 | BORDEN, WILLIAM A. | Director | Buy | 13,993 | — | — |
| 2026-06-26 | BORDEN, WILLIAM A. | Director | Buy | 1,016 | — | — |
| 2026-06-22 | KEOUGH, KELLI | EVP, GBUL, SIPS | Sale | 10,954 | $17.35 | $190058.47 |
| 2026-06-18 | LAVET, ROBERT S | General Counsel | Sale | 1,188 | $17.55 | $20844.65 |
| 2026-06-17 | RISHEL, JEREMY | Chief Technology Officer | Sale | 102,123 | $17.78 | $1.82M |
| 2026-06-17 | MELTZER, GARY | Director | Sale | 2,823 | — | — |
| 2026-06-17 | MELTZER, GARY | Director | Buy | 2,823 | — | — |
| 2026-06-17 | LAVET, ROBERT S | General Counsel | Sale | 2,823 | — | — |
| 2026-06-17 | LAVET, ROBERT S | General Counsel | Buy | 2,823 | — | — |
| 2026-06-16 | SCHUPPENHAUER, ERIC | EVP GBUL Borrow | Sale | 2,509 | $17.61 | $44173.45 |
| 2026-06-16 | RISHEL, JEREMY | Chief Technology Officer | Sale | 155,605 | $17.61 | $2.74M |
| 2026-06-16 | PINTO, ARUN | Chief Risk Officer | Sale | 11,029 | $17.61 | $194176.57 |
| 2026-06-16 | NOTO, ANTHONY | Director, Chief Executive Officer | Buy | 13,888 | $18.06 | $250786.73 |
| 2026-06-16 | LAVET, ROBERT S | General Counsel | Sale | 14,914 | $17.61 | $262575.88 |
| 2026-06-16 | KEOUGH, KELLI | EVP, GBUL, SIPS | Sale | 61,479 | $17.61 | $1.08M |
| 2026-06-15 | YESIL, MAGDALENA | Director | Sale | 433,104 | — | — |
| 2026-06-15 | SCHUPPENHAUER, ERIC | EVP GBUL Borrow | Sale | 6,493 | — | — |
| 2026-06-15 | SCHUPPENHAUER, ERIC | EVP GBUL Borrow | Buy | 6,493 | — | — |
| 2026-06-15 | RISHEL, JEREMY | Chief Technology Officer | Sale | 271,751 | — | — |
| 2026-06-15 | RISHEL, JEREMY | Chief Technology Officer | Sale | 28,749 | — | — |
| 2026-06-15 | RISHEL, JEREMY | Chief Technology Officer | Sale | 11,362 | — | — |
| 2026-06-15 | RISHEL, JEREMY | Chief Technology Officer | Buy | 271,751 | — | — |
| 2026-06-15 | RISHEL, JEREMY | Chief Technology Officer | Buy | 28,749 | — | — |
| 2026-06-15 | RISHEL, JEREMY | Chief Technology Officer | Buy | 11,362 | — | — |
| 2026-06-15 | PINTO, ARUN | Chief Risk Officer | Sale | 11,434 | — | — |
| 2026-06-15 | PINTO, ARUN | Chief Risk Officer | Sale | 9,739 | — | — |
| 2026-06-15 | PINTO, ARUN | Chief Risk Officer | Buy | 11,434 | — | — |
| 2026-06-15 | PINTO, ARUN | Chief Risk Officer | Buy | 9,739 | — | — |
| 2026-06-15 | NOTO, ANTHONY | Director, Chief Executive Officer | Sale | 154,198 | — | — |
| 2026-06-15 | NOTO, ANTHONY | Director, Chief Executive Officer | Sale | 136,165 | — | — |
| 2026-06-15 | NOTO, ANTHONY | Director, Chief Executive Officer | Sale | 55,190 | — | — |
| 2026-06-15 | NOTO, ANTHONY | Director, Chief Executive Officer | Sale | 187,018 | $16.58 | $3.10M |
| 2026-06-15 | NOTO, ANTHONY | Director, Chief Executive Officer | Buy | 154,198 | — | — |
| 2026-06-15 | NOTO, ANTHONY | Director, Chief Executive Officer | Buy | 136,165 | — | — |
| 2026-06-15 | NOTO, ANTHONY | Director, Chief Executive Officer | Buy | 55,190 | — | — |
| 2026-06-15 | LAVET, ROBERT S | General Counsel | Sale | 36,057 | — | — |
| 2026-06-15 | LAVET, ROBERT S | General Counsel | Buy | 36,057 | — | — |
| 2026-06-15 | LAPOINTE, CHRISTOPHER | CFO and PAO | Sale | 52,953 | — | — |
| 2026-06-15 | LAPOINTE, CHRISTOPHER | CFO and PAO | Sale | 36,590 | — | — |
Frequently asked questions
Are SOFI insiders buying or selling?
Over the transactions on record, SOFI insiders have been net sellers, with about $17.87M in stock sold across 56 sales, against 1 open-market purchase.
Does insider selling at SOFI mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which SOFI insiders are selling the most?
Recent selling is concentrated in a few names. NOTO, ANTHONY accounts for the largest share on record, with about $6.36M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.