PRPL
Purple Innovation Inc
NASDAQ: PRPL · CONSUMER CYCLICAL · FURNISHINGS, FIXTURES & APPLIANCES
$0.51
+3.20% today
Updated 2026-06-04
Market cap
$42.93M
P/E ratio
—
P/S ratio
0.09x
EPS (TTM)
$-0.58
Dividend yield
—
52W range
$0 – $1
Volume
0.4M
WallStSmart proprietary scores
33
out of 100
Grade: F
Strong Sell
Investment rating
2.0
Growth
F5.5
Quality
C+2.0
Profitability
F5.7
Valuation
C+4/9
Piotroski F-Score
Moderate
-1.5
Altman Z-Score
Distress
—
Industry rank
—
View all highly rated stocks (75+) →202 stocks currently score above 75
Price targets
Analyst target
$0.83
+61.76%
12-Month target
—
—
Intrinsic (DCF)
$4.79
Margin of safety
+85.44%
0 Strong Buy2 Buy3 Hold0 Sell0 Strong Sell
Price chart
Stock snapshot
Strengths
+ Free cash flow $1.38M — positive
+ 85.44% below intrinsic value
+ Debt/equity -3.51x — low leverage
Risks
- Altman Z -1.48 — distress zone
- Thin margins at -13.70%
- Revenue declining -8.10% QoQ
Key financials
Revenue Net Income Free Cash Flow
| Metric | 2022 | 2023 | 2024 | 2025 | TTM |
|---|---|---|---|---|---|
| Revenue | $573.20M | $510.54M | $487.88M | $468.73M | $460.28M |
| Net income | $-92.47M | $-120.76M | $-97.90M | $-51.41M | $-30.54M |
| EPS | — | — | — | — | $-0.58 |
| Free cash flow | $-66.93M | $-69.90M | $-25.09M | $-41.91M | $1.38M |
| Profit margin | -16.13% | -23.65% | -20.07% | -10.97% | -13.70% |
Peer comparison
Smart narrative
Purple Innovation Inc trades at $0.51. Our Smart Value Score of 33/100 indicates the stock is weak. The company scores 4/9 on the Piotroski F-Score. With an Altman Z-Score of -1.48, it sits in the distress. TTM revenue stands at $460.28M. with profit margins at -13.70%. Our DCF model estimates intrinsic value at $4.79.
Frequently asked questions
What is Purple Innovation Inc's stock price?
Purple Innovation Inc (PRPL) trades at $0.51, on a P/S of 0.1x. Those multiples show what the market is paying for each dollar of earnings and sales, which is the real starting point for judging whether the price is reasonable.
Is Purple Innovation Inc overvalued?
Purple Innovation Inc carries a Smart Value Score of 33/100 (Grade F), which we rate Strong Sell. That score blends growth, quality, and valuation into one read. Our DCF puts intrinsic value at $4.79 versus the $0.51 price, a 85.4% margin of safety on a cash flow basis.
What is the price target of Purple Innovation Inc (PRPL)?
The 12-month analyst consensus target is $0.83, about 61.8% above the current $0.51. A consensus target is the average of Wall Street's 12-month forecasts, so it works as a sentiment gauge rather than a guarantee, and it resets with every earnings cycle.
What is the intrinsic value of Purple Innovation Inc (PRPL)?
Our DCF model estimates intrinsic value at $4.79, a +85.4% margin of safety versus today's $0.51. Intrinsic value is what the projected cash flows are worth today. A positive reading means the price sits below that estimate, leaving a cushion if growth holds.
What is Purple Innovation Inc's revenue?
Purple Innovation Inc's trailing twelve-month revenue is $460.28M. Revenue scale anchors the valuation multiples and shows whether growth is reaching the top line, so it is best read alongside margin and growth trends to see if that revenue is getting more profitable over time.
Altman Z-Score?
Purple Innovation Inc's Altman Z-Score is -1.48, which places it in the distress. The Altman Z-Score gauges bankruptcy risk from profitability, leverage, and asset efficiency, and a higher reading points to lower financial distress risk.
Company info
SectorCONSUMER CYCLICAL
IndustryFURNISHINGS, FIXTURES & APPLIANCES
CountryUSA
ExchangeNASDAQ
CurrencyUSD
Quick metrics
P/S ratio0.09x
ROE-10,271.00%
Beta1.45
50D MA$0.52
200D MA$0.74
Shares out0.11B
Float0.06B
Short ratio—
Avg volume0.4M
Performance
1 week—
1 month—
3 months—
YTD—
1 year—
3 years—
5 years—