Question 1

What is Purple Innovation Inc (PRPL) stock price today?

Accepted Answer

Purple Innovation Inc (PRPL) currently trades at $0.50 per share. The stock has a market capitalization of $58.13M and a P/E ratio of —x.

Question 2

Is PRPL stock a buy, sell, or hold in 2026?

Accepted Answer

Based on WallStSmart's proprietary analysis, Purple Innovation Inc has a Smart Value Score of 37/100 (Grade D), resulting in a "Sell" investment rating. The Piotroski F-Score is —/9 and Altman Z-Score is —.

Question 3

What is Purple Innovation Inc's revenue and earnings?

Accepted Answer

Purple Innovation Inc has trailing twelve-month (TTM) revenue of $468.73M with profit margins of -11.00%. Earnings per share (EPS) is $-0.48.

Question 4

Is PRPL stock overvalued or undervalued?

Accepted Answer

Based on our DCF model, Purple Innovation Inc's intrinsic value is $6.83, representing a margin of safety of 89.79%. The stock currently trades at a P/E of —x.

Metric	2022	2023	2024	2025	TTM
Revenue	$573.20M	$510.54M	$487.88M	$468.73M	$468.73M
Net income	$-92.47M	$-120.76M	$-97.90M	$-51.41M	$-3.21M
EPS	—	—	—	—	$-0.48
Free cash flow	$-66.93M	$-69.90M	$-25.09M	$-41.91M	$-7.96M
Profit margin	-16.13%	-23.65%	-20.07%	-10.97%	-11.00%

Company	Mkt Cap	Score	Growth	Profit	Value	Quality	MoS	Rating
PRPL	$58.13M	37	3.3	2.0	5.7	5.0	+89.79%	Hold
AMZN	$2.84T	59	6.7	6.5	3.3	6.0	-64.93%	Buy
TSLA	$1.41T	33	6.7	4.0	2.0	7.5	-43.10%	Avoid
BABA	$336.63B	50	4.0	6.0	8.0	5.8	+72.91%	Buy
HD	$334.56B	45	2.7	7.5	3.3	5.8	-33.12%	Hold
TM	$250.66B	53	5.3	5.0	6.3	5.0	—	Buy

Purple Innovation Inc

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