NATR
Natures Sunshine Products Inc
NASDAQ: NATR · CONSUMER DEFENSIVE · PACKAGED FOODS
$12.45
+0.48% today
Updated 2026-10-28
Market cap
$218.18M
P/E ratio
12.28
P/S ratio
0.44x
EPS (TTM)
$1.01
Dividend yield
—
52W range
$12 – $28
Volume
0.1M
Natures Sunshine Products Inc (NATR) Insider transactions
Net insider activity
Net selling (25,915 shares)
Buy transactions
40
Sell transactions
60
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-06-26 | HERBERT, KEVIN R. | EVP & President, North America | Sale | 1,976 | $21.02 | $41535.52 |
| 2026-06-12 | HERBERT, KEVIN R. | EVP & President, North America | Sale | 1,134 | $20.63 | $23394.42 |
| 2026-06-12 | HERBERT, KEVIN R. | EVP & President, North America | Sale | 866 | $20.75 | $17969.50 |
| 2026-06-05 | YATES, BRYANT J | EVP & President, Europe | Sale | 11,968 | $19.90 | $238163.20 |
| 2026-06-01 | NORMAN, DANIEL C | EVP & President, Asia | Sale | 9,713 | $20.64 | $200476.32 |
| 2026-05-21 | BROWER, NATHAN G | EVP, General Counsel | Sale | 12,015 | $21.84 | $262407.60 |
| 2026-05-15 | YATES, BRYANT J | EVP & President, Europe | Buy | 8,753 | — | — |
| 2026-05-15 | YANG, RONG | Director | Buy | 4,500 | — | — |
| 2026-05-15 | WISSMILLER, HEIDI | Director | Buy | 4,500 | — | — |
| 2026-05-15 | STRAUS, ROBERT D | Director | Buy | 4,500 | — | — |
| 2026-05-15 | ROMANZI, KENNETH G. | Director, Chief Executive Officer | Buy | 33,753 | — | — |
| 2026-05-15 | ROERING, TESS | Director | Buy | 4,500 | — | — |
| 2026-05-15 | NORMAN, DANIEL C | EVP & President, Asia | Buy | 11,377 | — | — |
| 2026-05-15 | MAY, KATIE | Director | Buy | 4,500 | — | — |
| 2026-05-15 | LANOY, JONATHAN DAVID | SVP, Chief Accounting Officer | Buy | 6,107 | — | — |
| 2026-05-15 | KOPF, CURTIS | Director | Buy | 4,500 | — | — |
| 2026-05-15 | HERBERT, KEVIN R. | EVP & President, North America | Buy | 8,326 | — | — |
| 2026-05-15 | FULLER, KEVIN GREGORY | Global Chief Marketing Officer | Buy | 8,984 | — | — |
| 2026-05-15 | FRITZ, ERICH A | EVP, Global Supply Chain | Buy | 9,226 | — | — |
| 2026-05-15 | FASCHING, STEVEN J. | Director | Buy | 4,500 | — | — |
| 2026-05-15 | BROWER, NATHAN G | EVP, General Counsel | Buy | 9,001 | — | — |
| 2026-05-05 | YATES, BRYANT J | EVP & President, Europe | Buy | 2,716 | — | — |
| 2026-05-05 | YATES, BRYANT J | EVP & President, Europe | Buy | 2,448 | — | — |
| 2026-05-05 | YATES, BRYANT J | EVP & President, Europe | Buy | 1,634 | — | — |
| 2026-05-05 | YATES, BRYANT J | EVP & President, Europe | Sale | 784 | $25.92 | $20317.36 |
| 2026-05-05 | YATES, BRYANT J | EVP & President, Europe | Sale | 707 | $25.92 | $18321.90 |
| 2026-05-05 | YATES, BRYANT J | EVP & President, Europe | Sale | 472 | $25.92 | $12231.88 |
| 2026-05-05 | ROMANZI, KENNETH G. | Director, Chief Executive Officer | Buy | 13,118 | — | — |
| 2026-05-05 | ROMANZI, KENNETH G. | Director, Chief Executive Officer | Sale | 5,753 | $25.92 | $149088.99 |
| 2026-05-05 | NORMAN, DANIEL C | EVP & President, Asia | Buy | 2,716 | — | — |
| 2026-05-05 | NORMAN, DANIEL C | EVP & President, Asia | Buy | 2,448 | — | — |
| 2026-05-05 | NORMAN, DANIEL C | EVP & President, Asia | Buy | 2,124 | — | — |
| 2026-05-05 | NORMAN, DANIEL C | EVP & President, Asia | Sale | 784 | $25.92 | $20317.36 |
| 2026-05-05 | NORMAN, DANIEL C | EVP & President, Asia | Sale | 707 | $25.92 | $18321.90 |
| 2026-05-05 | NORMAN, DANIEL C | EVP & President, Asia | Sale | 613 | $25.92 | $15885.89 |
| 2026-05-05 | LANOY, JONATHAN DAVID | SVP, Chief Accounting Officer | Buy | 1,565 | — | — |
| 2026-05-05 | LANOY, JONATHAN DAVID | SVP, Chief Accounting Officer | Buy | 1,133 | — | — |
| 2026-05-05 | LANOY, JONATHAN DAVID | SVP, Chief Accounting Officer | Buy | 460 | — | — |
| 2026-05-05 | LANOY, JONATHAN DAVID | SVP, Chief Accounting Officer | Sale | 452 | $25.92 | $11713.58 |
| 2026-05-05 | LANOY, JONATHAN DAVID | SVP, Chief Accounting Officer | Sale | 327 | $25.92 | $8474.20 |
| 2026-05-05 | LANOY, JONATHAN DAVID | SVP, Chief Accounting Officer | Sale | 133 | $25.92 | $3446.69 |
| 2026-05-05 | JONES, LESLIE SHANE | EVP & Chief Financial Officer | Buy | 4,004 | — | — |
| 2026-05-05 | JONES, LESLIE SHANE | EVP & Chief Financial Officer | Buy | 2,484 | — | — |
| 2026-05-05 | JONES, LESLIE SHANE | EVP & Chief Financial Officer | Sale | 1,756 | $25.92 | $45506.74 |
| 2026-05-05 | JONES, LESLIE SHANE | EVP & Chief Financial Officer | Sale | 1,090 | $25.92 | $28247.35 |
| 2026-05-05 | HERBERT, KEVIN R. | EVP & President, North America | Buy | 1,500 | — | — |
| 2026-05-05 | HERBERT, KEVIN R. | EVP & President, North America | Sale | 366 | $25.92 | $9484.89 |
| 2026-05-05 | FULLER, KEVIN GREGORY | Global Chief Marketing Officer | Buy | 1,677 | — | — |
| 2026-05-05 | FULLER, KEVIN GREGORY | Global Chief Marketing Officer | Sale | 573 | $25.92 | $14849.30 |
| 2026-05-05 | FRITZ, ERICH A | EVP, Global Supply Chain | Buy | 1,372 | — | — |
| 2026-05-05 | FRITZ, ERICH A | EVP, Global Supply Chain | Sale | 469 | $25.92 | $12154.14 |
| 2026-05-05 | BROWER, NATHAN G | EVP, General Counsel | Buy | 2,235 | — | — |
| 2026-05-05 | BROWER, NATHAN G | EVP, General Counsel | Buy | 2,014 | — | — |
| 2026-05-05 | BROWER, NATHAN G | EVP, General Counsel | Buy | 1,526 | — | — |
| 2026-05-05 | BROWER, NATHAN G | EVP, General Counsel | Sale | 645 | $25.92 | $16715.17 |
| 2026-05-05 | BROWER, NATHAN G | EVP, General Counsel | Sale | 582 | $25.92 | $15082.53 |
| 2026-05-05 | BROWER, NATHAN G | EVP, General Counsel | Sale | 441 | $25.92 | $11428.51 |
| 2026-04-20 | YATES, BRYANT J | EVP & President, Europe | Sale | 1,567 | $27.07 | $42418.69 |
| 2026-04-20 | NORMAN, DANIEL C | EVP & President, Asia | Sale | 1,567 | $27.07 | $42418.69 |
| 2026-04-20 | LANOY, JONATHAN DAVID | SVP, Chief Accounting Officer | Sale | 951 | $27.07 | $25743.57 |
| 2026-04-20 | JONES, LESLIE SHANE | EVP & Chief Financial Officer | Sale | 3,512 | $27.07 | $95069.84 |
| 2026-04-20 | BROWER, NATHAN G | EVP, General Counsel | Sale | 1,289 | $27.07 | $34893.23 |
| 2026-03-13 | YATES, BRYANT J | EVP & President, Europe | Sale | 19,516 | $24.35 | $475214.60 |
| 2026-03-13 | NORMAN, DANIEL C | EVP & President, Asia | Sale | 15,383 | $24.52 | $377191.16 |
| 2026-03-13 | NORMAN, DANIEL C | EVP & President, Asia | Sale | 3,610 | $24.49 | $88408.90 |
| 2026-03-13 | LANOY, JONATHAN DAVID | SVP, Chief Accounting Officer | Sale | 4,000 | $24.70 | $98800.00 |
| 2026-03-11 | YATES, BRYANT J | EVP & President, Europe | Sale | 1,103 | $24.76 | $27310.28 |
| 2026-03-11 | NORMAN, DANIEL C | EVP & President, Asia | Sale | 1,195 | $24.76 | $29588.20 |
| 2026-03-11 | LANOY, JONATHAN DAVID | SVP, Chief Accounting Officer | Sale | 832 | $24.76 | $20600.32 |
| 2026-03-11 | JONES, LESLIE SHANE | EVP & Chief Financial Officer | Sale | 2,341 | $24.76 | $57963.16 |
| 2026-03-11 | HERBERT, KEVIN R. | EVP & President, North America | Sale | 917 | $24.76 | $22704.92 |
| 2026-03-11 | BROWER, NATHAN G | EVP, General Counsel | Sale | 953 | $24.76 | $23596.28 |
| 2026-03-10 | YATES, BRYANT J | EVP & President, Europe | Sale | 1,459 | $25.08 | $36591.72 |
| 2026-03-10 | NORMAN, DANIEL C | EVP & President, Asia | Sale | 1,896 | $25.08 | $47551.68 |
| 2026-03-10 | LANOY, JONATHAN DAVID | SVP, Chief Accounting Officer | Sale | 1,012 | $25.08 | $25380.96 |
| 2026-03-10 | JONES, LESLIE SHANE | EVP & Chief Financial Officer | Sale | 2,847 | $25.08 | $71402.76 |
| 2026-03-10 | HERBERT, KEVIN R. | EVP & President, North America | Sale | 1,163 | $25.08 | $29168.04 |
| 2026-03-10 | FULLER, KEVIN GREGORY | Global Chief Marketing Officer | Sale | 1,497 | $25.08 | $37544.76 |
| 2026-03-10 | BROWER, NATHAN G | EVP, General Counsel | Sale | 1,363 | $25.08 | $34184.04 |
| 2026-03-06 | YATES, BRYANT J | EVP & President, Europe | Sale | 7,761 | — | — |
| 2026-03-06 | YATES, BRYANT J | EVP & President, Europe | Buy | 1,317 | — | — |
| 2026-03-06 | YATES, BRYANT J | EVP & President, Europe | Sale | 450 | $25.06 | $11277.00 |
| 2026-03-06 | ROMANZI, KENNETH G. | Director, Chief Executive Officer | Sale | 29,928 | — | — |
| 2026-03-06 | NORMAN, DANIEL C | EVP & President, Asia | Sale | 10,088 | — | — |
| 2026-03-06 | NORMAN, DANIEL C | EVP & President, Asia | Buy | 1,541 | — | — |
| 2026-03-06 | NORMAN, DANIEL C | EVP & President, Asia | Sale | 527 | $25.06 | $13206.62 |
| 2026-03-06 | LANOY, JONATHAN DAVID | SVP, Chief Accounting Officer | Sale | 5,415 | — | — |
| 2026-03-06 | LANOY, JONATHAN DAVID | SVP, Chief Accounting Officer | Buy | 913 | — | — |
| 2026-03-06 | LANOY, JONATHAN DAVID | SVP, Chief Accounting Officer | Sale | 312 | $25.06 | $7818.72 |
| 2026-03-06 | JONES, LESLIE SHANE | EVP & Chief Financial Officer | Sale | 11,798 | — | — |
| 2026-03-06 | JONES, LESLIE SHANE | EVP & Chief Financial Officer | Buy | 2,002 | — | — |
| 2026-03-06 | JONES, LESLIE SHANE | EVP & Chief Financial Officer | Sale | 878 | $25.06 | $22002.68 |
| 2026-03-06 | HERBERT, KEVIN R. | EVP & President, North America | Sale | 7,124 | — | — |
| 2026-03-06 | HERBERT, KEVIN R. | EVP & President, North America | Buy | 1,239 | — | — |
| 2026-03-06 | HERBERT, KEVIN R. | EVP & President, North America | Sale | 368 | $25.06 | $9222.08 |
| 2026-03-06 | FULLER, KEVIN GREGORY | Global Chief Marketing Officer | Sale | 7,965 | — | — |
| 2026-03-06 | FRITZ, ERICH A | EVP, Global Supply Chain | Sale | 8,180 | — | — |
| 2026-03-06 | BROWER, NATHAN G | EVP, General Counsel | Buy | 7,250 | $25.06 | $181685.00 |
| 2026-03-06 | BROWER, NATHAN G | EVP, General Counsel | Buy | 1,086 | — | — |
| 2026-03-06 | BROWER, NATHAN G | EVP, General Counsel | Sale | 371 | $25.06 | $9297.26 |
Frequently asked questions
Are NATR insiders buying or selling?
Over the transactions on record, NATR insiders have been net sellers, with about $3.03M in stock sold across 60 sales, against 1 open-market purchase.
Does insider selling at NATR mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which NATR insiders are selling the most?
Recent selling is concentrated in a few names. YATES, BRYANT J accounts for the largest share on record, with about $881846.64 sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.