WallStSmart
MAR

Marriott International Inc

NASDAQ: MAR · CONSUMER CYCLICAL · LODGING

$353.95
-1.22% today

Updated 2026-04-29

Market cap
$97.29B
P/E ratio
38.61
P/S ratio
13.93x
EPS (TTM)
$9.51
Dividend yield
0.72%
52W range
$229 – $380
Volume
1.6M

Marriott International Inc (MAR) Financial Forecast & Price Target 2030

Research-backed projections from analyst consensus, management guidance, and sector analysis.

Price target summary

Current
$353.95
Consensus
$345.44
-2.40%
2030 Target
DCF
16 analysts:
5 Buy9 Hold2 Sell

Management guidance

No specific CEO revenue targets found in recent guidance. Latest analyst consensus projects revenue of $28.24B for FY2026 (304% increase from TTM $6.98B, likely due to accounting change or acquisition), followed by $29.75B in FY2027 (+5.36% growth). Management focus is on portfolio expansion (Lefay wellness brand deal, 500th select-service property in EMEA, Cape Verde debut) and loyalty platform leverage rather than quantified revenue targets.

Sources: Management guidance, analyst consensus, sector analysishigh confidence

Revenue & price projection

Actual revenue Projected revenue Base case Bull to bear range
Bull case (2030)
$2,522.67
Base case (2030)
$1,493.69
Bear case (2030)
$995.79

Financial forecast — research-backed

Metric2023202420252026 (E)2027 (E)2028 (E)2029 (E)
Revenue$23.7B$25.1B$26.2B$28.2B$29.8B$31.5B$33.5B
Revenue growth5.8%4.3%5.0%5.4%5.9%6.3%
EPS$10.03$9.34$10.02$11.66$13.08$14.80$16.75
P/S ratio12.0x12.0x12.0x12.0x
Implied price$1,261.33$1,327.72$1,427.30$1,493.69

Catalysts & risks

Growth catalysts
+ Lefay luxury wellness brand global expansion (joint venture to drive premium segment growth)
+ Portfolio growth acceleration (500+ select-service hotels in EMEA, new geographies in Africa, continued Asian expansion)
+ Marriott Bonvoy loyalty platform monetization (deferred revenue base of ~$7B provides high-margin revenue stream)
+ Capital-light franchise model scaling (asset-light growth reduces capex intensity, improves ROI)
Key risks
- Macro sensitivity: Iran conflict, geopolitical tensions depressing travel demand (evidenced by recent stock decline on geopolitical news)
- RevPAR pressure: Q4 2025 showed decelerating growth (+4.1% YoY revenue, -8.5% EBITDA YoY), indicating pricing/occupancy headwinds
- Competition intensification: UK regulators investigating potential cartel pricing by hotel chains; alternative accommodations (Airbnb) capturing market share
- Execution risk on expansion: Lefay integration, new market entries require operational flawless execution

Methodology

Marriott International Inc's forward estimates are derived from AI-powered research synthesis combining analyst consensus from 16 Wall Street analysts, management guidance from the latest earnings call, and sector growth forecasts from industry research. Revenue and EPS projections use analyst consensus where available and conservative extrapolation with growth deceleration for outer years. Price targets are calculated using a tiered Price-to-Sales (P/S) methodology, where the P/S multiple is determined by the projected revenue growth rate.

WallStSmart proprietary research model · Not financial advice · Past performance is not indicative of future results · Last researched: April 6, 2026.