WallStSmart
MAR

Marriott International Inc

NASDAQ: MAR · CONSUMER CYCLICAL · LODGING

$402.54
+1.42% today

Updated 2026-06-12

Market cap
$98.56B
P/E ratio
39.06
P/S ratio
13.72x
EPS (TTM)
$9.57
Dividend yield
0.71%
52W range
$251 – $388
Volume
1.4M

Marriott International Inc (MAR) Financial Forecast & Price Target 2030

Research-backed projections from analyst consensus, management guidance, and sector analysis.

Research-backed MAR price target 2030 projection accounting for share dilution, balance sheet debt, and time value of money.
Current price
$402.54
Today
Analyst consensus
$345.44
-14.18% · 12M
2030 Base
future
NPV today
@ WACC
16 analysts:
5 Buy9 Hold2 Sell

Management guidance

No specific CEO revenue targets found in recent guidance. Latest analyst consensus projects revenue of $28.24B for FY2026 (304% increase from TTM $6.98B, likely due to accounting change or acquisition), followed by $29.75B in FY2027 (+5.36% growth). Management focus is on portfolio expansion (Lefay wellness brand deal, 500th select-service property in EMEA, Cape Verde debut) and loyalty platform leverage rather than quantified revenue targets.

Sources: Management guidance, analyst consensus, sector analysishigh confidence

MAR · Marriott International Inc · Revenue & price projection · 2023–2030E

Actual / 2030 target Projected revenue Base case price Bull to bear range
Bear case (2030)
NPV today:
Base case (2030)
NPV today:
Bull case (2030)
NPV today:
WallStSmart.com

MAR financial forecast · Research-backed projections

Metric20252026 (E)2027 (E)2028 (E)2029 (E)
Revenue$26.2B$28.2B$29.8B$31.5B$33.5B
Revenue growth4.3%5.0%5.4%5.9%6.3%
Net margin
EPS$10.02$11.66$13.08$14.80$16.75
Diluted shares
Net debt
P/S multiple2.0x2.0x2.0x2.0x
Implied price (base)$1,261.33$1,327.72$1,427.30$1,493.69
★ 2030E is the model's terminal target year. Implied price = (Revenue × P/S − Net debt) ÷ Diluted shares.

MAR catalysts and risks

Growth catalysts
+ Lefay luxury wellness brand global expansion (joint venture to drive premium segment growth)
+ Portfolio growth acceleration (500+ select-service hotels in EMEA, new geographies in Africa, continued Asian expansion)
+ Marriott Bonvoy loyalty platform monetization (deferred revenue base of ~$7B provides high-margin revenue stream)
+ Capital-light franchise model scaling (asset-light growth reduces capex intensity, improves ROI)
Key risks
- Macro sensitivity: Iran conflict, geopolitical tensions depressing travel demand (evidenced by recent stock decline on geopolitical news)
- RevPAR pressure: Q4 2025 showed decelerating growth (+4.1% YoY revenue, -8.5% EBITDA YoY), indicating pricing/occupancy headwinds
- Competition intensification: UK regulators investigating potential cartel pricing by hotel chains; alternative accommodations (Airbnb) capturing market share
- Execution risk on expansion: Lefay integration, new market entries require operational flawless execution

Methodology · Marriott International Inc 2030 stock forecast model

Marriott International Inc 2030 price target is calculated using WallStSmart's research model. Revenue projections are derived from analyst consensus across 16 Wall Street analysts, management guidance from the latest earnings call, and sector growth forecasts. The model is built on five core components:

1. Share dilutionProjected from per-ticker schedule of SBC + equity raise activity, compounding year by year (-100% cumulative for MAR by 2030)
2. Net debtEV minus net debt yields equity value; debt projected from capex cycle trajectory ( by 2030)
3. Time valueNPV calculated using WACC (sector fallback)
4. Multiple frameworkP/S compresses with scale: bear / base / bull
5. Scenario designBull/Base/Bear vary revenue, margin, shares, debt, and multiple independently

WallStSmart research model · Not financial advice · Past performance is not indicative of future results · Last researched: April 6, 2026.

MAR price target FAQ

What is the analyst consensus on MAR stock?

16 analysts cover MAR with an average 12-month price target of $345.44. The 2030 projection extends this framework with longer-horizon assumptions including dilution and time value of money.