LAMR
Lamar Advertising Company
NASDAQ: LAMR · REAL ESTATE · REIT - SPECIALTY
$152.26
+0.32% today
Updated 2026-06-05
Market cap
$15.66B
P/E ratio
28.48
P/S ratio
6.84x
EPS (TTM)
$5.42
Dividend yield
4.10%
52W range
$109 – $159
Volume
0.6M
WallStSmart proprietary scores
56
out of 100
Grade: C+
Hold
Investment rating
3.3
Growth
D3.0
Quality
D8.5
Profitability
A4.0
Valuation
C4/9
Piotroski F-Score
Moderate
0.6
Altman Z-Score
Distress
—
Industry rank
—
View all highly rated stocks (75+) →199 stocks currently score above 75
Price targets
Analyst target
$152.00
-0.17%
12-Month target
$126.43
-16.96%
Intrinsic (DCF)
$85.81
Margin of safety
-54.57%
0 Strong Buy2 Buy4 Hold0 Sell0 Strong Sell
Price chart
Stock snapshot
Strengths
+ Profit margin 24.00% — above average
+ ROE 56.68% — strong efficiency
+ Free cash flow $114.25M — positive
Risks
- Altman Z 0.57 — distress zone
- 54.57% above intrinsic value
- Debt/equity 5.35x — high leverage
Key financials
Revenue Net Income Free Cash Flow
| Metric | 2022 | 2023 | 2024 | 2025 | TTM | 2026 (E) |
|---|---|---|---|---|---|---|
| Revenue | $2.03B | $2.11B | $2.21B | $2.27B | $2.29B | $2.5B |
| Net income | $438.65M | $495.76M | $361.87M | $587.15M | $101.29M | — |
| EPS | — | — | — | — | $5.42 | $6.15 |
| Free cash flow | $614.53M | $649.52M | $748.33M | $736.01M | $114.25M | — |
| Profit margin | 21.59% | 23.48% | 16.40% | 25.91% | 24.00% | — |
Recent insider activity
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| 2026-05-14 | THOMPSON, ELIZABETH MARY | Buy | 542 | — |
| 2026-05-14 | REILLY, WENDELL | Buy | 508 | — |
| 2026-05-14 | REIFENHEISER, THOMAS V | Buy | 542 | — |
Peer comparison
Smart narrative
Lamar Advertising Company trades at $152.26. representing a P/E of 28.48x trailing earnings. Our Smart Value Score of 56/100 indicates the stock is fair. The company scores 4/9 on the Piotroski F-Score. With an Altman Z-Score of 0.57, it sits in the distress. TTM revenue stands at $2.29B. with profit margins at 24.00%. Our DCF model estimates intrinsic value at $85.81.
Frequently asked questions
What is Lamar Advertising Company's stock price?
Lamar Advertising Company (LAMR) trades at $152.26, on a P/E of 28.5x and a P/S of 6.8x. Those multiples show what the market is paying for each dollar of earnings and sales, which is the real starting point for judging whether the price is reasonable.
Is Lamar Advertising Company overvalued?
Lamar Advertising Company carries a Smart Value Score of 56/100 (Grade C+), which we rate Hold. That score blends growth, quality, and valuation into one read. On valuation specifically, our conservative DCF puts intrinsic value at $85.81 against the $152.26 price, so on cash flow terms the market is paying a premium for Lamar Advertising Company's growth. The Hold rating reflects that growth and quality, while the DCF flags that the price already assumes a lot.
What is the price target of Lamar Advertising Company (LAMR)?
The 12-month analyst consensus target is $152.00, about 0.2% below the current $152.26. A consensus target is the average of Wall Street's 12-month forecasts, so it works as a sentiment gauge rather than a guarantee, and it resets with every earnings cycle.
What is the future stock price of LAMR by 2030?
Our research-backed model puts the 2030 base case at $86.84, built from revenue projections, a growth-adjusted P/S multiple, net debt, and share dilution. It is a scenario rather than a prediction, and the bull and bear cases around it matter more than the single number when you are sizing a position.
What is the intrinsic value of Lamar Advertising Company (LAMR)?
Our DCF model estimates intrinsic value at $85.81, a -54.6% margin of safety versus today's $152.26. Intrinsic value is what the projected cash flows are worth today. A negative reading means the price is running ahead of that conservative estimate, leaving little downside cushion if growth slows.
What is Lamar Advertising Company's revenue?
Lamar Advertising Company's trailing twelve-month revenue is $2.29B, and our model projects it reaching about $3.17B by 2030. Revenue scale anchors the valuation multiples and shows whether growth is reaching the top line, so it is best read alongside margin and growth trends to see if that revenue is getting more profitable over time.
Altman Z-Score?
Lamar Advertising Company's Altman Z-Score is 0.57, which places it in the distress. The Altman Z-Score gauges bankruptcy risk from profitability, leverage, and asset efficiency, and a higher reading points to lower financial distress risk.
Company info
SectorREAL ESTATE
IndustryREIT - SPECIALTY
CountryUSA
ExchangeNASDAQ
CurrencyUSD
Quick metrics
P/S ratio6.84x
ROE56.68%
Beta1.23
50D MA$143.07
200D MA$131.49
Shares out0.09B
Float0.09B
Short ratio—
Avg volume0.6M
Performance
1 week+0.00%
1 month-1.10%
3 months+19.73%
YTD+19.62%
1 year—
3 years—
5 years—