LAMR
Lamar Advertising Company
NASDAQ: LAMR · REAL ESTATE · REIT - SPECIALTY
$152.26
+0.32% today
Updated 2026-06-05
Market cap
$15.66B
P/E ratio
28.48
P/S ratio
6.84x
EPS (TTM)
$5.42
Dividend yield
4.10%
52W range
$109 – $159
Volume
0.6M
Lamar Advertising Company (LAMR) Financial Forecast & Price Target 2030
Research-backed projections from analyst consensus, management guidance, and sector analysis.
Research-backed LAMR price target 2030 projection accounting for share dilution, balance sheet debt, and time value of money.
Current price
$152.26
Today
Analyst consensus
$152.00
-0.17% · 12M
2030 Base
$86.84
-42.97% future
NPV today
$53.45
@ 11% WACC
6 analysts:
3 Buy3 Hold0 Sell
Management guidance
Management reiterated full-year 2026 common dividend of at least $6.40 per share (May 2026), implying confidence in cash generation. Q1 2026 results exceeded internal forecasts; management expects AFFO per share at 'top end' of guidance range. No specific multi-year revenue targets disclosed; company focuses on AFFO and free cash flow metrics rather than revenue guidance.
Sources: Management guidance, analyst consensus, sector analysishigh confidence
LAMR · Lamar Advertising Company · Revenue & price projection · 2023–2030E
Actual / 2030 target Projected revenue Base case price Bull to bear range
Bear case (2030)
$50.70
NPV today: $31.21
Base case (2030)
$86.84
NPV today: $53.45
Bull case (2030)
$231.42
NPV today: $142.45
WallStSmart.com
LAMR financial forecast · Research-backed projections
| Metric | 2025 | 2026 (E) | 2027 (E) | 2028 (E) | 2029 (E) | 2030 (E) ★ |
|---|---|---|---|---|---|---|
| Revenue | $2.3B | $2.5B | $2.7B | $2.9B | $3.0B | $3.2B |
| Revenue growth | 2.7% | 10.1% | 6.3% | 6.3% | 5.8% | 5.3% |
| Net margin | — | 21.3% | 22.3% | 22.9% | 23.1% | 23.2% |
| EPS | $5.11 | $6.15 | $6.85 | $7.45 | $7.95 | $8.40 |
| Diluted shares | — | 87M | 87M | 88M | 88M | 88M |
| Net debt | — | $3.26B | $2.95B | $2.62B | $2.27B | $1.90B |
| P/S multiple | — | 3.0x | 3.0x | 3.0x | 3.0x | 3.0x |
| Implied price (base) | — | $49.30 | $58.26 | $67.75 | $77.25 | $86.84 |
★ 2030E is the model's terminal target year. Implied price = (Revenue × P/S − Net debt) ÷ Diluted shares.
Scenario detail · Three drivers, three outcomes
| 2030E driver | Bear | Base | Bull |
|---|---|---|---|
| Revenue | $3.2B | $3.2B | $3.2B |
| P/S multiple | 2.0x | 3.0x | 7.0x |
| Diluted shares | 88M | 88M | 88M |
| Net debt | $1.90B | $1.90B | $1.90B |
| Implied P/E † | 6x | 10x | 28x |
| 2030 Price | $50.70 | $86.84 | $231.42 |
| NPV @ 11% | $31.21 | $53.45 | $142.45 |
† Implied P/E: Multiples remain elevated across all three scenarios because LAMR is valued primarily on revenue scale during its growth phase, not near-term earnings power. Lower P/E in the bear case reflects multiple compression, but the absolute level stays high since 2030E still represents a hypergrowth-to-mature transition year.
EV to per-share bridge · How we get to $86.84 base case
LAMR catalysts and risks
Growth catalysts
+ Continued digital billboard network expansion and technology adoption (high-margin revenue stream)
+ Strategic acquisitions (e.g., Cleveland Outdoor Advertising) driving organic portfolio growth
+ Economic recovery and advertising spend normalization post-2024 slowdown
+ Increasing market consolidation in outdoor advertising sector favoring LAMR as largest player
Key risks
- Macroeconomic recession reducing advertiser spending; outdoor advertising is cyclical
- High leverage (Debt/Equity 5.11x) limits financial flexibility in downturns
- Digital transformation cannibalizing traditional billboard revenue if not managed
- Dependence on traditional media formats in a shifting digital advertising landscape
Methodology · Lamar Advertising Company 2030 stock forecast model
Lamar Advertising Company 2030 price target is calculated using WallStSmart's research model. Revenue projections are derived from analyst consensus across 6 Wall Street analysts, management guidance from the latest earnings call, and sector growth forecasts. The model is built on five core components:
| 1. Share dilution | Projected from per-ticker schedule of SBC + equity raise activity, compounding year by year (1% cumulative for LAMR by 2030) |
| 2. Net debt | EV minus net debt yields equity value; debt projected from capex cycle trajectory ($1.90B by 2030) |
| 3. Time value | NPV calculated using 11% WACC (CAPM: beta 1.206) |
| 4. Multiple framework | P/S compresses with scale: bear 2.0x / base 3.0x / bull 7.0x |
| 5. Scenario design | Bull/Base/Bear vary revenue, margin, shares, debt, and multiple independently |
WallStSmart research model · Not financial advice · Past performance is not indicative of future results · Last researched: May 20, 2026.
LAMR price target FAQ
What is the LAMR price target for 2030?
WallStSmart's Lamar Advertising Company 2030 base case is $86.84 per share, with a bull case of $231.42 and bear case of $50.70. The NPV of the base case discounted to today at 11% WACC is $53.45.
How is the Lamar Advertising Company 2030 stock forecast calculated?
The LAMR 2030 projection multiplies projected revenue by a growth-adjusted P/S multiple to derive enterprise value, subtracts projected net debt to get equity value, then divides by diluted shares outstanding accounting for dilution from stock-based compensation and equity raises.
Why does the LAMR price target account for dilution?
Lamar Advertising Company is projected to grow diluted share count from 87M to 88M by 2030 (a 1% increase) through stock-based compensation and capital raises. Ignoring this would inflate the price target by approximately 1%.
What is the analyst consensus on LAMR stock?
6 analysts cover LAMR with an average 12-month price target of $152.00. The 2030 projection extends this framework with longer-horizon assumptions including dilution and time value of money.