Herc Holdings Inc
NYSE: HRI · INDUSTRIALS · RENTAL & LEASING SERVICES
Updated 2026-04-29
Herc Holdings Inc (HRI) Stock Valuation Analysis
Fair value estimate, historical valuation range, and quality signals for HRI.
Valued
Valuation reasonably reflects current fundamentals. Limited margin of safety at these levels.
HRI historical valuation range
Where current P/E sits in HRI's own 5Y range.
HRI intrinsic value (DCF)
DCF-based fair value estimate vs current market price.
Intrinsic value calculated using discounted cash flow (DCF) model based on projected free cash flows, discount rate, and terminal growth assumptions. A positive margin of safety indicates the current price is below estimated fair value, providing a cushion against estimation error.
HRI valuation signals
Quick-read green flags, caution flags, and risks based on current metrics.
P/E Ratio — History
P/S Ratio — History
Current: 0.94x
Is HRI overvalued in 2026?
Herc Holdings Inc (HRI) currently trades at $131.60 per share with a market capitalization of $4,394,526,000.00. Based on our multi-factor framework, the stock trades at a fair valuation with a Smart Value Score of 55/100. This score blends growth quality, financial health, and price attractiveness into a single institutional-grade read.
HRI currently has no meaningful P/E ratio, which typically signals that the company is unprofitable, near breakeven, or emerging from a loss-making period. With a P/S ratio of 0.9x, the market is valuing the company primarily on its revenue rather than its earnings.
Looking at its own history, HRI is currently trading cheaper than 100% of the last 5Y on P/E. This places it in the 0th percentile of its historical range, a level that has historically coincided with attractive entry points.
Our discounted cash flow model estimates HRI's intrinsic value at $156.30 per share, against the current market price of $131.60. This implies a premium to fair value of -15.68%. The current price sits well above what projected cash flows justify, implying investors are paying for growth that has not yet materialized.
Financial quality is a concern. The Piotroski F-Score of 3/9 flags weakening fundamentals that deserve closer scrutiny before the valuation case can be fully trusted.
Bottom line: HRI trades at a fair valuation on our framework, with a Smart Value Score of 55/100. The valuation is defensible but offers no obvious bargain. Patience or a better entry price may reward disciplined buyers.
Frequently asked questions
Is HRI overvalued in 2026?
Based on a Smart Value Score of 55/100, HRI is fairly valued. Price reasonably reflects current fundamentals with limited cushion in either direction.
What is HRI's fair value?
Our DCF model estimates HRI's intrinsic value at $156.30 per share, versus the current price of $131.60. This produces a margin of safety of -15.68%.
What P/E ratio does HRI trade at?
HRI does not have a meaningful P/E ratio at this time, typically a sign of unprofitability or an ongoing earnings transition.
Is HRI a buy based on valuation?
WallStSmart does not issue buy or sell recommendations. Our Smart Value Score of 55/100 reflects the combined read on growth, quality, and price. The profile is balanced. Best suited for investors with an existing thesis.
How does HRI's valuation compare to its history?
On P/E, HRI currently sits in the 0th percentile of its own 5Y range. That is historically cheap relative to where it has traded over the period.
What is HRI's Smart Value Score?
HRI's Smart Value Score is 55/100. The Smart Value Score is a proprietary WallStSmart metric blending growth quality, financial health, and valuation attractiveness into a single 0-100 read. Scores above 75 are rare and indicate strong multi-factor alignment.