What is Helen of Troy Ltd (HELE) stock price today?

Helen of Troy Ltd (HELE) currently trades at $23.82 per share. The stock has a market capitalization of $544.00M and a P/E ratio of —x.

Is HELE stock a buy, sell, or hold in 2026?

Based on WallStSmart's proprietary analysis, Helen of Troy Ltd has a Smart Value Score of 56/100 (Grade C+), resulting in a "Hold" investment rating. The Piotroski F-Score is —/9 and Altman Z-Score is —.

What is Helen of Troy Ltd's revenue and earnings?

Helen of Troy Ltd has trailing twelve-month (TTM) revenue of $1.79B with profit margins of -50.30%. Earnings per share (EPS) is $-39.08.

Is HELE stock overvalued or undervalued?

Based on our DCF model, Helen of Troy Ltd's intrinsic value is $81.28, representing a margin of safety of 78.20%. The stock currently trades at a P/E of —x.

HELE

Helen of Troy Ltd

NASDAQ: HELE · CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS

$23.82

+1.58% today

Updated 2026-04-29

Market cap

$544.00M

P/E ratio

—

P/S ratio

0.30x

EPS (TTM)

$-39.08

Dividend yield

—

52W range

$14 – $34

Volume

0.6M

Market cap

$544.00M

P/E ratio

—

P/S ratio

0.30x

EPS (TTM)

$-39.08

Dividend yield

—

52W range

$14 – $34

Volume

0.6M

WallStSmart proprietary scores

out of 100

Grade: C+

Hold

Investment rating

4.0

Growth

5.0

Quality

C+

3.5

Profitability

7.7

Valuation

B+

—/9

Piotroski F-Score

—

Altman Z-Score

—

Industry rank

—

View all highly rated stocks (75+) →206 stocks currently score above 75

Price targets

Analyst target

$29.33

+23.13%

12-Month target

—

Intrinsic (DCF)

$81.28

Margin of safety

+78.20%

1 Strong Buy0 Buy3 Hold0 Sell0 Strong Sell

Price chart

X-Ray snapshot

Strengths

+ Free cash flow $103.10M — positive

+ 78.20% below intrinsic value

Risks

- Thin margins at -50.30%

- Revenue declining -3.30% QoQ

Key financials

Revenue Net Income Free Cash Flow

Metric	2023	2024	2025	2026	TTM
Revenue	$2.07B	$2.01B	$1.91B	$1.79B	$1.79B
Net income	$143.27M	$168.59M	$123.75M	$-898.98M	$-55.56M
EPS	—	—	—	—	$-39.08
Free cash flow	$33.38M	$269.42M	$83.14M	$131.91M	$103.10M
Profit margin	6.91%	8.41%	6.49%	-50.33%	-50.30%

Recent insider activity

Date	Insider	Type	Shares	Price
2026-03-06	UZZELL, GEORGE SCOTT	Buy	109,289	—
2026-03-06	GRASS, BRIAN	Buy	60,716	—
2026-03-04	GRASS, BRIAN	Sale	2,949	$16.84

Peer comparison

Company	Mkt Cap	Score	Growth	Profit	Value	Quality	MoS	Rating
HELE	$544.00M	56	4.0	3.5	7.7	5.0	+78.20%	Buy
WMT	$1.02T	43	4.7	5.5	3.7	6.0	—	Hold
COST	$450.10B	61	8.0	6.5	3.0	7.5	—	Buy
PG	$342.51B	61	5.3	8.5	3.3	6.0	-37.25%	Buy
KO	$339.28B	65	6.0	9.5	3.3	6.0	-22.79%	Strong Buy
PM	$257.27B	54	4.7	8.5	4.0	5.3	-43.07%	Buy

Smart narrative

Helen of Troy Ltd trades at $23.82. Our Smart Value Score of 56/100 indicates the stock is fair. TTM revenue stands at $1.79B. with profit margins at -50.30%. Our DCF model estimates intrinsic value at $81.28.

Frequently asked questions

What is Helen of Troy Ltd's stock price?

Helen of Troy Ltd (HELE) trades at $23.82.

Is Helen of Troy Ltd overvalued?

Smart Value Score 56/100 (Grade C+, Hold). DCF value $81.28.

What is the price target of Helen of Troy Ltd (HELE)?

The analyst target price is $29.33, representing +23.1% upside from the current price of $23.82.

What is the intrinsic value of Helen of Troy Ltd (HELE)?

Based on our DCF model, intrinsic value is $81.28, a +78.2% margin of safety versus $23.82.

What is Helen of Troy Ltd's revenue?

TTM revenue is $1.79B.

Company info

SectorCONSUMER DEFENSIVE

IndustryHOUSEHOLD & PERSONAL PRODUCTS

CountryUSA

ExchangeNASDAQ

CurrencyUSD

Quick metrics

P/S ratio0.30x

ROE-72.50%

Beta0.86

50D MA$16.93

200D MA$20.20

Shares out0.02B

Float0.02B

Short ratio—

Avg volume0.6M

Performance

1 week+18.61%

1 month+67.38%

3 months+35.47%

YTD+10.35%

1 year—

3 years—

5 years—

Compare

HELE vs WMT →HELE vs COST →HELE vs PG →Stock screener →