HELE
Helen of Troy Ltd
NASDAQ: HELE · CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS
$29.31
+0.38% today
Updated 2026-10-28
Market cap
$677.39M
P/E ratio
—
P/S ratio
0.37x
EPS (TTM)
$-17.96
Dividend yield
—
52W range
$14 – $32
Volume
0.5M
Helen of Troy Ltd (HELE) Insider transactions
Net insider activity
Net buying (484,930 shares)
Buy transactions
85
Sell transactions
14
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-10-05 | GRASS, BRIAN | Chief Financial Officer | F | 496 | $25.64 | $12717.44 |
| 2026-09-02 | UZZELL, GEORGE SCOTT | Director, Chief Executive Officer | Sale | 4,793 | $28.59 | $137031.87 |
| 2026-09-01 | WOODY, DARREN G | Director | Buy | 860 | — | — |
| 2026-09-01 | RAFF, BERYL | Director | Buy | 860 | — | — |
| 2026-09-01 | PLATZ, MARLO MICHELLE CORMIER | Director | Buy | 860 | — | — |
| 2026-09-01 | OTERO, ELENA | Director | Buy | 860 | — | — |
| 2026-09-01 | GOMEZ, SADES TABATA LORENA | Director | Buy | 860 | — | — |
| 2026-09-01 | FADEL, MITCHELL E | Director | Buy | 860 | — | — |
| 2026-09-01 | CASE, THURMAN K | Director | Buy | 860 | — | — |
| 2026-09-01 | BERRY, KRISTA | Director | Buy | 860 | — | — |
| 2026-06-01 | WOODY, DARREN G | Director | Buy | 919 | — | — |
| 2026-06-01 | RAFF, BERYL | Director | Buy | 919 | — | — |
| 2026-06-01 | OTERO, ELENA | Director | Buy | 919 | — | — |
| 2026-06-01 | MEEKER, TIMOTHY F | Director | Buy | 919 | — | — |
| 2026-06-01 | GOMEZ, SADES TABATA LORENA | Director | Buy | 919 | — | — |
| 2026-06-01 | CASE, THURMAN K | Director | Buy | 919 | — | — |
| 2026-06-01 | CARSON, VINCENT D | Director | Buy | 919 | — | — |
| 2026-06-01 | BERRY, KRISTA | Director | Buy | 919 | — | — |
| 2026-05-01 | GRASS, BRIAN | Chief Financial Officer | Sale | 16,041 | $23.93 | $383861.13 |
| 2026-05-01 | GRASS, BRIAN | Chief Financial Officer | Sale | 4,812 | $23.93 | $115151.16 |
| 2026-03-06 | UZZELL, GEORGE SCOTT | Director, Chief Executive Officer | Buy | 109,289 | — | — |
| 2026-03-06 | GRASS, BRIAN | Chief Financial Officer | Buy | 60,716 | — | — |
| 2026-03-04 | GRASS, BRIAN | Chief Financial Officer | Sale | 2,949 | $16.84 | $49661.16 |
| 2026-03-02 | WOODY, DARREN G | Director | Buy | 1,429 | — | — |
| 2026-03-02 | RAFF, BERYL | Director | Buy | 1,429 | — | — |
| 2026-03-02 | OTERO, ELENA | Director | Buy | 1,429 | — | — |
| 2026-03-02 | MEEKER, TIMOTHY F | Director | Buy | 1,429 | — | — |
| 2026-03-02 | GRASS, BRIAN | Chief Financial Officer | Sale | 1,288 | $17.64 | $22720.32 |
| 2026-03-02 | GOMEZ, SADES TABATA LORENA | Director | Buy | 1,429 | — | — |
| 2026-03-02 | CASE, THURMAN K | Director | Buy | 1,429 | — | — |
| 2026-03-02 | CARSON, VINCENT D | Director | Buy | 1,429 | — | — |
| 2026-03-02 | BERRY, KRISTA | Director | Buy | 1,429 | — | — |
| 2025-12-01 | WOODY, DARREN G | Director | Buy | 1,253 | — | — |
| 2025-12-01 | RAFF, BERYL | Director | Buy | 1,253 | — | — |
| 2025-12-01 | OTERO, ELENA | Director | Buy | 1,253 | — | — |
| 2025-12-01 | MEEKER, TIMOTHY F | Director | Buy | 1,253 | — | — |
| 2025-12-01 | GOMEZ, SADES TABATA LORENA | Director | Buy | 1,253 | — | — |
| 2025-12-01 | CASE, THURMAN K | Director | Buy | 1,253 | — | — |
| 2025-12-01 | CARSON, VINCENT D | Director | Buy | 1,253 | — | — |
| 2025-12-01 | BERRY, KRISTA | Director | Buy | 1,253 | — | — |
| 2025-10-06 | GRASS, BRIAN | Chief Financial Officer | Sale | 322 | $26.44 | $8513.68 |
| 2025-09-02 | WOODY, DARREN G | Director | Buy | 992 | — | — |
| 2025-09-02 | UZZELL, GEORGE SCOTT | Chief Executive Officer | Buy | 91,019 | — | — |
| 2025-09-02 | UZZELL, GEORGE SCOTT | Chief Executive Officer | Buy | 40,453 | — | — |
| 2025-09-02 | RAFF, BERYL | Director | Buy | 992 | — | — |
| 2025-09-02 | OTERO, ELENA | Director | Buy | 992 | — | — |
| 2025-09-02 | MEEKER, TIMOTHY F | Director | Buy | 992 | — | — |
| 2025-09-02 | GOMEZ, SADES TABATA LORENA | Director | Buy | 992 | — | — |
| 2025-09-02 | CASE, THURMAN K | Director | Buy | 992 | — | — |
| 2025-09-02 | CARSON, VINCENT D | Director | Buy | 992 | — | — |
| 2025-09-02 | BERRY, KRISTA | Director | Buy | 992 | — | — |
| 2025-07-16 | JUDGE, TESSA | Chief Legal Officer | Buy | 435 | $22.87 | $9948.45 |
| 2025-07-15 | SCHEUERMAN, TRACY | Chief Financial Officer | Buy | 10,000 | $20.13 | $201300.00 |
| 2025-07-15 | GRASS, BRIAN | Chief Executive Officer | Buy | 10,000 | $21.47 | $214700.00 |
| 2025-06-02 | WOODY, DARREN G | Director | Buy | 933 | — | — |
| 2025-06-02 | RAFF, BERYL | Director | Buy | 933 | — | — |
| 2025-06-02 | OTERO, ELENA | Director | Buy | 933 | — | — |
| 2025-06-02 | MEEKER, TIMOTHY F | Director | Buy | 933 | — | — |
| 2025-06-02 | GOMEZ, SADES TABATA LORENA | Director | Buy | 933 | — | — |
| 2025-06-02 | CASE, THURMAN K | Director | Buy | 933 | — | — |
| 2025-06-02 | CARSON, VINCENT D | Director | Buy | 933 | — | — |
| 2025-06-02 | BERRY, KRISTA | Director | Buy | 933 | — | — |
| 2025-05-02 | SCHEUERMAN, TRACY | Chief Financial Officer | Buy | 23,041 | — | — |
| 2025-05-02 | GRASS, BRIAN | Chief Executive Officer | Buy | 35,448 | — | — |
| 2025-05-02 | GRASS, BRIAN | Chief Executive Officer | Buy | 31,903 | — | — |
| 2025-03-06 | GEOFFROY, NOEL | Director, Chief Executive Officer | Sale | 492 | $56.55 | $27822.60 |
| 2025-03-04 | JUDGE, TESSA | Chief Legal Officer | Buy | 9,853 | — | — |
| 2025-03-04 | GRASS, BRIAN | Chief Financial Officer | Buy | 18,768 | — | — |
| 2025-03-04 | GEOFFROY, NOEL | Director, Chief Executive Officer | Buy | 17,830 | — | — |
| 2025-03-03 | WOODY, DARREN G | Director | Buy | 457 | — | — |
| 2025-03-03 | RAFF, BERYL | Director | Buy | 457 | — | — |
| 2025-03-03 | OTERO, ELENA | Director | Buy | 457 | — | — |
| 2025-03-03 | MEEKER, TIMOTHY F | Director | Buy | 457 | — | — |
| 2025-03-03 | JUDGE, TESSA | Chief Legal Officer | Sale | 604 | $55.03 | $33238.12 |
| 2025-03-03 | JUDGE, TESSA | Chief Legal Officer | Sale | 501 | $55.03 | $27570.03 |
| 2025-03-03 | JUDGE, TESSA | Chief Legal Officer | Sale | 219 | $55.03 | $12051.57 |
| 2025-03-03 | GRASS, BRIAN | Chief Financial Officer | Sale | 1,202 | $55.03 | $66146.06 |
| 2025-03-03 | GOMEZ, SADES TABATA LORENA | Director | Buy | 457 | — | — |
| 2025-03-03 | GEOFFROY, NOEL | Director, Chief Executive Officer | Sale | 921 | $55.03 | $50682.63 |
| 2025-03-03 | GEOFFROY, NOEL | Director, Chief Executive Officer | Sale | 431 | $55.03 | $23717.93 |
| 2025-03-03 | CASE, THURMAN K | Director | Buy | 457 | — | — |
| 2025-03-03 | CARSON, VINCENT D | Director | Buy | 457 | — | — |
| 2025-03-03 | BERRY, KRISTA | Director | Buy | 457 | — | — |
| 2024-12-02 | WOODY, DARREN G | Director | Buy | 333 | — | — |
| 2024-12-02 | RAFF, BERYL | Director | Buy | 333 | — | — |
| 2024-12-02 | OTERO, ELENA | Director | Buy | 333 | — | — |
| 2024-12-02 | MEEKER, TIMOTHY F | Director | Buy | 333 | — | — |
| 2024-12-02 | GOMEZ, SADES TABATA LORENA | Director | Buy | 333 | — | — |
| 2024-12-02 | CASE, THURMAN K | Director | Buy | 333 | — | — |
| 2024-12-02 | CARSON, VINCENT D | Director | Buy | 333 | — | — |
| 2024-12-02 | BERRY, KRISTA | Director | Buy | 333 | — | — |
| 2024-10-04 | GRASS, BRIAN | Chief Financial Officer | Sale | 322 | $62.78 | $20215.16 |
| 2024-09-03 | WOODY, DARREN G | Director | Buy | 458 | — | — |
| 2024-09-03 | RAFF, BERYL | Director | Buy | 458 | — | — |
| 2024-09-03 | OTERO, ELENA | Director | Buy | 458 | — | — |
| 2024-09-03 | MEEKER, TIMOTHY F | Director | Buy | 458 | — | — |
| 2024-09-03 | GOMEZ, SADES TABATA LORENA | Director | Buy | 458 | — | — |
| 2024-09-03 | CASE, THURMAN K | Director | Buy | 458 | — | — |
| 2024-09-03 | CARSON, VINCENT D | Director | Buy | 458 | — | — |
| 2024-09-03 | BERRY, KRISTA | Director | Buy | 458 | — | — |
Frequently asked questions
Are HELE insiders buying or selling?
Over the transactions on record, HELE insiders have been net buyers, with about $978383.42 in stock sold across 14 sales, against 3 open-market purchases.
Does insider selling at HELE mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which HELE insiders are selling the most?
Recent selling is concentrated in a few names. GRASS, BRIAN accounts for the largest share on record, with about $666268.67 sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.