COFS
ChoiceOne Financial Services Inc
NASDAQ: COFS · FINANCIAL SERVICES · BANKS - REGIONAL
$30.94
+1.31% today
Updated 2026-06-05
Market cap
$478.15M
P/E ratio
7.71
P/S ratio
2.80x
EPS (TTM)
$4.14
Dividend yield
3.50%
52W range
$25 – $35
Volume
0.1M
ChoiceOne Financial Services Inc (COFS) Insider transactions
Net insider activity
Net buying (35,568 shares)
Buy transactions
86
Sell transactions
14
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-04-30 | POTES, KELLY | Director, Chief Executive Officer | Buy | 4,416 | — | — |
| 2026-04-30 | POTES, KELLY | Director, Chief Executive Officer | Sale | 450 | $30.03 | $13513.50 |
| 2026-04-30 | HENION, BRADLEY | E.V.P. - ChoiceOne Bank (Sub.) | Buy | 1,455 | — | — |
| 2026-04-30 | HENION, BRADLEY | E.V.P. - ChoiceOne Bank (Sub.) | Sale | 137 | $30.03 | $4114.11 |
| 2026-04-30 | GREENLAND, ADOM | Secretary | Buy | 1,506 | — | — |
| 2026-04-30 | GREENLAND, ADOM | Secretary | Sale | 127 | $30.03 | $3813.81 |
| 2026-04-30 | BURKE, MICHAEL J. JR. | Director, President | Buy | 2,439 | — | — |
| 2026-04-30 | BURKE, MICHAEL J. JR. | Director, President | Sale | 252 | $30.03 | $7567.56 |
| 2026-04-01 | WENDLING, MICHELLE M | Director | Buy | 244 | $28.12 | $6861.28 |
| 2026-04-01 | PETTY, BRIAN P | Director | Buy | 591 | $28.12 | $16618.92 |
| 2026-04-01 | PAGE, ROXANNE M | Director | Buy | 244 | $28.12 | $6861.28 |
| 2026-04-01 | MCGINNIS, BRADLEY F. | Director | Buy | 591 | $28.12 | $16618.92 |
| 2026-04-01 | MCCONNELL, GREGORY A | Director | Buy | 244 | $28.12 | $6861.28 |
| 2026-04-01 | KRAUSE, STEVEN THEODORE | Director | Buy | 591 | $28.12 | $16618.92 |
| 2026-04-01 | HICKS, RANDY D | Director | Buy | 591 | $28.12 | $16618.92 |
| 2026-04-01 | ESSEX, BRUCE JOHN JR | Director | Buy | 244 | $28.12 | $6861.28 |
| 2026-04-01 | COULTER, CURT E | Director | Buy | 245 | $28.12 | $6889.40 |
| 2026-04-01 | BURROUGH, ERIC E | Director | Buy | 591 | $28.12 | $16618.92 |
| 2026-04-01 | BURNS, HAROLD J | Director | Buy | 591 | $28.12 | $16618.92 |
| 2026-04-01 | BROPHY, KEITH D. | Director | Buy | 418 | $28.12 | $11754.16 |
| 2026-04-01 | ARMOCK, GREG L. | Director | Buy | 591 | $28.12 | $16618.92 |
| 2026-03-12 | GREENLAND, ADOM | Secretary | Buy | 500 | $27.40 | $13700.00 |
| 2026-03-11 | BURROUGH, ERIC E | Director | Buy | 5,000 | $27.50 | $137500.00 |
| 2026-03-06 | MCCONNELL, GREGORY A | Director | Buy | 1,050 | $27.94 | $29337.00 |
| 2026-03-03 | MCGINNIS, BRADLEY F. | Director | Buy | 1,000 | $29.15 | $29150.00 |
| 2026-02-27 | BURKE, MICHAEL J. JR. | Director, President | Buy | 250 | $28.58 | $7145.00 |
| 2026-02-13 | MCCONNELL, GREGORY A | Director | Buy | 1,000 | $29.00 | $29000.00 |
| 2026-02-13 | MCCONNELL, GREGORY A | Director | Buy | 550 | $29.10 | $16005.00 |
| 2026-02-11 | PETTY, BRIAN P | Director | Sale | 15,000 | $29.56 | $443400.00 |
| 2026-02-09 | KRAUSE, STEVEN THEODORE | Director | Sale | 3,125 | — | — |
| 2026-02-09 | KRAUSE, STEVEN THEODORE | Director | Buy | 625 | — | — |
| 2026-01-01 | WENDLING, MICHELLE M | Director | Buy | 233 | $29.52 | $6878.16 |
| 2026-01-01 | PETTY, BRIAN P | Director | Buy | 563 | $29.52 | $16619.76 |
| 2026-01-01 | PAGE, ROXANNE M | Director | Buy | 233 | $29.52 | $6878.16 |
| 2026-01-01 | MCGINNIS, BRADLEY F. | Director | Buy | 564 | $29.52 | $16649.28 |
| 2026-01-01 | MCCONNELL, GREGORY A | Director | Buy | 233 | $29.52 | $6878.16 |
| 2026-01-01 | KRAUSE, STEVEN THEODORE | Director | Buy | 564 | $29.52 | $16649.28 |
| 2026-01-01 | HICKS, RANDY D | Director | Buy | 563 | $29.52 | $16619.76 |
| 2026-01-01 | ESSEX, BRUCE JOHN JR | Director | Buy | 233 | $29.52 | $6878.16 |
| 2026-01-01 | COULTER, CURT E | Director | Buy | 232 | $29.52 | $6848.64 |
| 2026-01-01 | BURROUGH, ERIC E | Director | Buy | 564 | $29.52 | $16649.28 |
| 2026-01-01 | BURNS, HAROLD J | Director | Buy | 614 | $29.52 | $18125.28 |
| 2026-01-01 | BROPHY, KEITH D. | Director | Buy | 423 | $29.52 | $12486.96 |
| 2026-01-01 | ARMOCK, GREG L. | Director | Buy | 648 | $29.52 | $19128.96 |
| 2025-12-01 | HENION, BRADLEY | E.V.P. - ChoiceOne Bank (Sub.) | Sale | 120 | — | — |
| 2025-12-01 | HENION, BRADLEY | E.V.P. - ChoiceOne Bank (Sub.) | Buy | 120 | $21.13 | $2535.60 |
| 2025-12-01 | HENION, BRADLEY | E.V.P. - ChoiceOne Bank (Sub.) | Sale | 93 | $30.44 | $2830.92 |
| 2025-11-17 | BURROUGH, ERIC E | Director | Buy | 5,000 | $28.50 | $142500.00 |
| 2025-10-01 | WENDLING, MICHELLE M | Director | Buy | 237 | $28.96 | $6863.52 |
| 2025-10-01 | PETTY, BRIAN P | Director | Buy | 574 | $28.96 | $16623.04 |
| 2025-10-01 | PAGE, ROXANNE M | Director | Buy | 238 | $28.96 | $6892.48 |
| 2025-10-01 | MCGINNIS, BRADLEY F. | Director | Buy | 574 | $28.96 | $16623.04 |
| 2025-10-01 | MCCONNELL, GREGORY A | Director | Buy | 238 | $28.96 | $6892.48 |
| 2025-10-01 | KRAUSE, STEVEN THEODORE | Director | Buy | 574 | $28.96 | $16623.04 |
| 2025-10-01 | HICKS, RANDY D | Director | Buy | 574 | $28.96 | $16623.04 |
| 2025-10-01 | ESSEX, BRUCE JOHN JR | Director | Buy | 238 | $28.96 | $6892.48 |
| 2025-10-01 | COULTER, CURT E | Director | Buy | 238 | $28.96 | $6892.48 |
| 2025-10-01 | BURROUGH, ERIC E | Director | Buy | 574 | $28.96 | $16623.04 |
| 2025-10-01 | BURNS, HAROLD J | Director | Buy | 574 | $28.96 | $16623.04 |
| 2025-10-01 | BROPHY, KEITH D. | Director | Buy | 406 | $28.96 | $11757.76 |
| 2025-10-01 | ARMOCK, GREG L. | Director | Buy | 574 | $28.96 | $16623.04 |
| 2025-08-13 | KRAUSE, STEVEN THEODORE | Director | Sale | 660 | $30.38 | $20050.80 |
| 2025-08-12 | KRAUSE, STEVEN THEODORE | Director | Sale | 3,300 | $28.96 | $95568.00 |
| 2025-08-12 | KRAUSE, STEVEN THEODORE | Director | Buy | 660 | $28.96 | $19113.60 |
| 2025-07-01 | WENDLING, MICHELLE M | Director | Buy | 240 | $28.70 | $6888.00 |
| 2025-07-01 | PETTY, BRIAN P | Director | Buy | 580 | $28.70 | $16646.00 |
| 2025-07-01 | PAGE, ROXANNE M | Director | Buy | 239 | $28.70 | $6859.30 |
| 2025-07-01 | MCGINNIS, BRADLEY F. | Director | Buy | 579 | $28.70 | $16617.30 |
| 2025-07-01 | MCCONNELL, GREGORY A | Director | Buy | 239 | $28.70 | $6859.30 |
| 2025-07-01 | HICKS, RANDY D | Director | Buy | 495 | $28.70 | $14206.50 |
| 2025-07-01 | HENDON, JACK | Director | Buy | 239 | $28.70 | $6859.30 |
| 2025-07-01 | ESSEX, BRUCE JOHN JR | Director | Buy | 239 | $28.70 | $6859.30 |
| 2025-07-01 | COULTER, CURT E | Director | Buy | 239 | $28.70 | $6859.30 |
| 2025-07-01 | BURROUGH, ERIC E | Director | Buy | 579 | $28.70 | $16617.30 |
| 2025-07-01 | BURNS, HAROLD J | Director | Buy | 579 | $28.70 | $16617.30 |
| 2025-07-01 | BROPHY, KEITH D. | Director | Buy | 410 | $28.70 | $11767.00 |
| 2025-07-01 | ARMOCK, GREG L. | Director | Buy | 580 | $28.70 | $16646.00 |
| 2025-04-30 | POTES, KELLY | Director, Chief Executive Officer | Buy | 2,204 | — | — |
| 2025-04-30 | POTES, KELLY | Director, Chief Executive Officer | Sale | 669 | $28.43 | $19019.67 |
| 2025-04-30 | HENION, BRADLEY | E.V.P. - ChoiceOne Bank (Sub.) | Buy | 658 | — | — |
| 2025-04-30 | HENION, BRADLEY | E.V.P. - ChoiceOne Bank (Sub.) | Sale | 209 | $28.43 | $5941.87 |
| 2025-04-30 | GREENLAND, ADOM | Secretary | Buy | 658 | — | — |
| 2025-04-30 | GREENLAND, ADOM | Secretary | Sale | 185 | $28.43 | $5259.55 |
| 2025-04-30 | BURKE, MICHAEL J JR | Director, President | Buy | 1,194 | — | — |
| 2025-04-30 | BURKE, MICHAEL J JR | Director, President | Sale | 458 | $28.43 | $13020.94 |
| 2025-04-01 | WENDLING, MICHELLE M | Director | Buy | 239 | $28.77 | $6876.03 |
| 2025-04-01 | PETTY, BRIAN P | Director | Buy | 747 | $28.77 | $21491.19 |
| 2025-04-01 | PAGE, ROXANNE M | Director | Buy | 239 | $28.77 | $6876.03 |
| 2025-04-01 | MCGINNIS, BRADLEY F. | Director | Buy | 578 | $28.77 | $16629.06 |
| 2025-04-01 | MCCONNELL, GREGORY A | Director | Buy | 239 | $28.77 | $6876.03 |
| 2025-04-01 | HICKS, RANDY D | Director | Buy | 635 | $28.77 | $18268.95 |
| 2025-04-01 | HENDON, JACK | Director | Buy | 240 | $28.77 | $6904.80 |
| 2025-04-01 | ESSEX, BRUCE JOHN JR | Director | Buy | 239 | $28.77 | $6876.03 |
| 2025-04-01 | COULTER, CURT E | Director | Buy | 578 | $28.77 | $16629.06 |
| 2025-04-01 | BURROUGH, ERIC E | Director | Buy | 578 | $28.77 | $16629.06 |
| 2025-04-01 | BURNS, HAROLD J | Director | Buy | 578 | $28.77 | $16629.06 |
| 2025-04-01 | BROPHY, KEITH D. | Director | Buy | 408 | $28.77 | $11738.16 |
| 2025-04-01 | ARMOCK, GREG L. | Director | Buy | 577 | $28.77 | $16600.29 |
| 2025-03-14 | COULTER, CURT E | Director | Buy | 10 | $29.78 | $297.80 |
| 2025-03-01 | POTES, KELLY | Director, Chief Executive Officer | Buy | 1,890 | — | — |
Frequently asked questions
Are COFS insiders buying or selling?
Over the transactions on record, COFS insiders have been net buyers, with about $634100.73 in stock sold across 14 sales, against 76 open-market purchases.
Does insider selling at COFS mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which COFS insiders are selling the most?
Recent selling is concentrated in a few names. PETTY, BRIAN P accounts for the largest share on record, with about $443400.00 sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.