Trade Desk Inc (TTD)vsWPP PLC ADR (WPP)
TTD
Trade Desk Inc
$14.26
-1.59%
COMMUNICATION SERVICES · Cap: $6.59B
WPP
WPP PLC ADR
$25.74
+1.46%
COMMUNICATION SERVICES · Cap: $5.41B
Smart Verdict
WallStSmart Research — data-driven comparison
WPP PLC ADR generates 343% more annual revenue ($13.26B vs $2.99B). TTD leads profitability with a 13.6% profit margin vs -1.8%. TTD appears more attractively valued with a PEG of 1.06. TTD earns a higher WallStSmart Score of 55/100 (C-).
TTD
Buy55
out of 100
Grade: C-
WPP
Avoid34
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for TTD.
Margin of Safety
+67.3%
Fair Value
$56.10
Current Price
$25.74
$30.36 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Conservative balance sheet, low leverage
Attractively priced relative to earnings
Reasonable price relative to book value
No standout strengths identified
Areas to Watch
3.0% revenue growth
Earnings declined 23.6%
Distress zone — elevated risk
Trading at 8.1x book value
Operating margin of 4.1%
Weak financial health signals
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : TTD
The strongest argument for TTD centers on Debt/Equity, P/E Ratio, Price/Book. PEG of 1.06 suggests the stock is reasonably priced for its growth.
Bull Case : WPP
WPP has a balanced fundamental profile.
Bear Case : TTD
The primary concerns for TTD are Revenue Growth, EPS Growth, Altman Z-Score.
Bear Case : WPP
The primary concerns for WPP are Price/Book, Operating Margin, Piotroski F-Score. Debt-to-equity of 2.76 is elevated, increasing financial risk.
Key Dynamics to Monitor
TTD profiles as a value stock while WPP is a turnaround play — different risk/reward profiles.
TTD carries more volatility with a beta of 1.00 — expect wider price swings.
TTD is growing revenue faster at 3.0% — sustainability is the question.
TTD generates stronger free cash flow (140M), providing more financial flexibility.
Bottom Line
TTD scores higher overall (55/100 vs 34/100). WPP offers better value entry with a 67.3% margin of safety. Both earn "Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Trade Desk Inc
COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA
Trade Desk, Inc. is a technology company in the United States and internationally. The company is headquartered in Ventura, California.
WPP PLC ADR
COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA
WPP plc, a creative transformation company, provides communications, expertise, trade and technology services in North America, the UK, Western Continental Europe, Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company is headquartered in London, the United Kingdom.
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