WallStSmart

DoubleVerify Holdings Inc (DV)vsWPP PLC ADR (WPP)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

WPP PLC ADR generates 1711% more annual revenue ($13.55B vs $748.29M). DV leads profitability with a 6.8% profit margin vs -1.6%. DV appears more attractively valued with a PEG of 0.65. DV earns a higher WallStSmart Score of 64/100 (C+).

DV

Buy

64

out of 100

Grade: C+

Growth: 8.0Profit: 5.5Value: 10.0Quality: 8.5
Piotroski: 2/9Altman Z: 4.89

WPP

Avoid

35

out of 100

Grade: F

Growth: 2.0Profit: 4.5Value: 4.0Quality: 2.5
Piotroski: 3/9Altman Z: 0.73
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

DVUndervalued (+31.6%)

Margin of Safety

+31.6%

Fair Value

$14.04

Current Price

$10.05

$3.99 discount

UndervaluedFair: $14.04Overvalued

Intrinsic value data unavailable for WPP.

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

DV5 strengths · Avg: 9.2/10
Price/BookValuation
1.4x10/10

Reasonable price relative to book value

Debt/EquityHealth
0.1010/10

Conservative balance sheet, low leverage

Altman Z-ScoreHealth
4.8910/10

Safe zone — low bankruptcy risk

PEG RatioValuation
0.658/10

Growing faster than its price suggests

EPS GrowthGrowth
31.1%8/10

Earnings expanding 31.1% YoY

WPP1 strengths · Avg: 8.0/10
Free Cash FlowQuality
$1.71B8/10

Generating 1.7B in free cash flow

Areas to Watch

DV4 concerns · Avg: 3.3/10
P/E RatioValuation
33.5x4/10

Premium valuation, high expectations priced in

Market CapQuality
$1.63B3/10

Smaller company, higher risk/reward

Return on EquityProfitability
4.6%3/10

ROE of 4.6% — below average capital efficiency

Profit MarginProfitability
6.8%3/10

6.8% margin — thin

WPP4 concerns · Avg: 2.5/10
Operating MarginProfitability
2.2%3/10

Operating margin of 2.2%

Piotroski F-ScoreQuality
3/93/10

Weak financial health signals

PEG RatioValuation
4.232/10

Expensive relative to growth rate

Return on EquityProfitability
-5.3%2/10

ROE of -5.3% — below average capital efficiency

Comparative Analysis Report

WallStSmart Research

Bull Case : DV

The strongest argument for DV centers on Price/Book, Debt/Equity, Altman Z-Score. PEG of 0.65 suggests the stock is reasonably priced for its growth.

Bull Case : WPP

The strongest argument for WPP centers on Free Cash Flow.

Bear Case : DV

The primary concerns for DV are P/E Ratio, Market Cap, Return on Equity.

Bear Case : WPP

The primary concerns for WPP are Operating Margin, Piotroski F-Score, PEG Ratio. Debt-to-equity of 2.13 is elevated, increasing financial risk.

Key Dynamics to Monitor

DV profiles as a value stock while WPP is a turnaround play — different risk/reward profiles.

DV carries more volatility with a beta of 0.98 — expect wider price swings.

DV is growing revenue faster at 7.9% — sustainability is the question.

WPP generates stronger free cash flow (1.7B), providing more financial flexibility.

Bottom Line

DV scores higher overall (64/100 vs 35/100). Both earn "Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

DoubleVerify Holdings Inc

COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA

DoubleVerify Holdings, Inc. provides a software platform for digital media measurement, data, and analysis. The company is headquartered in New York, New York with additional locations at Berlin, Germany; Chicago, Illinois; Merelbeke, Belgium; Helsinki, Finland; London, United Kingdom; Los Angeles and San Francisco, California; Miguel Hidalgo, Mexico; Paris, France; So Paulo, Brazil; Singapore, Singapore; Sydney, Australia; Tel Aviv, Israel; and Tokyo, Japan.

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WPP PLC ADR

COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA

WPP plc, a creative transformation company, provides communications, expertise, trade and technology services in North America, the UK, Western Continental Europe, Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company is headquartered in London, the United Kingdom.

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