Rocket Companies Inc (RKT)vsVelocity Financial Llc (VEL)
RKT
Rocket Companies Inc
$14.29
+0.85%
FINANCIAL SERVICES · Cap: $39.96B
VEL
Velocity Financial Llc
$17.68
+1.84%
FINANCIAL SERVICES · Cap: $681.12M
Smart Verdict
WallStSmart Research — data-driven comparison
Rocket Companies Inc generates 3034% more annual revenue ($7.07B vs $225.61M). VEL leads profitability with a 46.6% profit margin vs -1.0%. VEL earns a higher WallStSmart Score of 66/100 (B-).
RKT
Buy55
out of 100
Grade: C
VEL
Strong Buy66
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for RKT.
Margin of Safety
+84.7%
Fair Value
$128.70
Current Price
$17.68
$111.02 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Revenue surging 52.6% year-over-year
Reasonable price relative to book value
Attractively priced relative to earnings
Reasonable price relative to book value
Keeps 47 of every $100 in revenue as profit
Strong operational efficiency at 61.7%
Earnings expanding 55.5% YoY
Areas to Watch
Weak financial health signals
ROE of -1.5% — below average capital efficiency
Earnings declined 89.5%
Negative free cash flow — burning cash
Smaller company, higher risk/reward
Revenue declined 4.4%
Negative free cash flow — burning cash
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : RKT
The strongest argument for RKT centers on PEG Ratio, Revenue Growth, Price/Book. Revenue growth of 52.6% demonstrates continued momentum. PEG of 0.45 suggests the stock is reasonably priced for its growth.
Bull Case : VEL
The strongest argument for VEL centers on P/E Ratio, Price/Book, Profit Margin. Profitability is solid with margins at 46.6% and operating margin at 61.7%.
Bear Case : RKT
The primary concerns for RKT are Piotroski F-Score, Return on Equity, EPS Growth. Debt-to-equity of 2.51 is elevated, increasing financial risk.
Bear Case : VEL
The primary concerns for VEL are Market Cap, Revenue Growth, Free Cash Flow. Debt-to-equity of 9.70 is elevated, increasing financial risk.
Key Dynamics to Monitor
RKT profiles as a hypergrowth stock while VEL is a declining play — different risk/reward profiles.
RKT carries more volatility with a beta of 2.31 — expect wider price swings.
RKT is growing revenue faster at 52.6% — sustainability is the question.
VEL generates stronger free cash flow (-5M), providing more financial flexibility.
Bottom Line
VEL scores higher overall (66/100 vs 55/100), backed by strong 46.6% margins. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Rocket Companies Inc
FINANCIAL SERVICES · MORTGAGE FINANCE · USA
Rocket Companies, Inc. is engaged in the technology-driven real estate, mortgage and e-commerce businesses in the United States and Canada. The company is headquartered in Detroit, Michigan.
Visit Website →Velocity Financial Llc
FINANCIAL SERVICES · MORTGAGE FINANCE · USA
Velocity Financial, Inc. is a real estate finance company in the United States. The company is headquartered in Westlake Village, California.
Visit Website →Compare with Other MORTGAGE FINANCE Stocks
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