Planet Fitness Inc (PLNT)vsTrugolf Inc (TRUG)
PLNT
Planet Fitness Inc
$55.97
-0.39%
CONSUMER CYCLICAL · Cap: $4.16B
TRUG
Trugolf Inc
$1.17
0.00%
CONSUMER CYCLICAL · Cap: $1.35M
Smart Verdict
WallStSmart Research — data-driven comparison
Planet Fitness Inc generates 6799% more annual revenue ($1.29B vs $18.66M). PLNT leads profitability with a 17.8% profit margin vs -75.0%. PLNT earns a higher WallStSmart Score of 68/100 (B-).
PLNT
Strong Buy68
out of 100
Grade: B-
TRUG
Avoid32
out of 100
Grade: F
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Strong operational efficiency at 32.5%
Conservative balance sheet, low leverage
Growing faster than its price suggests
19.7% revenue growth
Earnings expanding 30.2% YoY
Reasonable price relative to book value
Areas to Watch
ROE of 0.0% — below average capital efficiency
Distress zone — elevated risk
0.0% earnings growth
Smaller company, higher risk/reward
ROE of -558.4% — below average capital efficiency
Revenue declined 4.2%
Comparative Analysis Report
WallStSmart ResearchBull Case : PLNT
The strongest argument for PLNT centers on Operating Margin, Debt/Equity, PEG Ratio. Profitability is solid with margins at 17.8% and operating margin at 32.5%. Revenue growth of 19.7% demonstrates continued momentum.
Bull Case : TRUG
The strongest argument for TRUG centers on Price/Book.
Bear Case : PLNT
The primary concerns for PLNT are Return on Equity, Altman Z-Score.
Bear Case : TRUG
The primary concerns for TRUG are EPS Growth, Market Cap, Return on Equity. Debt-to-equity of 2.18 is elevated, increasing financial risk.
Key Dynamics to Monitor
PLNT profiles as a growth stock while TRUG is a turnaround play — different risk/reward profiles.
PLNT carries more volatility with a beta of 1.04 — expect wider price swings.
PLNT is growing revenue faster at 19.7% — sustainability is the question.
PLNT generates stronger free cash flow (122M), providing more financial flexibility.
Bottom Line
PLNT scores higher overall (68/100 vs 32/100), backed by strong 17.8% margins and 19.7% revenue growth. Both earn "Strong Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Planet Fitness Inc
CONSUMER CYCLICAL · LEISURE · USA
Planet Fitness, Inc., franchises and operates gyms under the Planet Fitness brand. The company is headquartered in Hampton, New Hampshire.
Visit Website →Trugolf Inc
CONSUMER CYCLICAL · LEISURE · USA
TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. The company is headquartered in Centerville, Utah.
Visit Website →Compare with Other LEISURE Stocks
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