Planet Fitness Inc (PLNT)vsTrugolf Inc (TRUG)
PLNT
Planet Fitness Inc
$75.16
-0.07%
CONSUMER CYCLICAL · Cap: $6.26B
TRUG
Trugolf Inc
$0.37
-36.34%
CONSUMER CYCLICAL · Cap: $3.11M
Smart Verdict
WallStSmart Research — data-driven comparison
Planet Fitness Inc generates 5922% more annual revenue ($1.24B vs $20.54M). PLNT leads profitability with a 17.7% profit margin vs -93.1%. PLNT earns a higher WallStSmart Score of 63/100 (C+).
PLNT
Buy63
out of 100
Grade: C+
TRUG
Avoid32
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+24.9%
Fair Value
$122.62
Current Price
$75.16
$47.46 discount
Intrinsic value data unavailable for TRUG.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Strong operational efficiency at 30.0%
Conservative balance sheet, low leverage
Earnings expanding 32.5% YoY
Reasonable price relative to book value
Areas to Watch
Moderate valuation
ROE of 0.0% — below average capital efficiency
Distress zone — elevated risk
0.0% earnings growth
Smaller company, higher risk/reward
ROE of 0.0% — below average capital efficiency
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : PLNT
The strongest argument for PLNT centers on Operating Margin, Debt/Equity, EPS Growth. Profitability is solid with margins at 17.7% and operating margin at 30.0%. Revenue growth of 10.7% demonstrates continued momentum.
Bull Case : TRUG
The strongest argument for TRUG centers on Price/Book.
Bear Case : PLNT
The primary concerns for PLNT are P/E Ratio, Return on Equity, Altman Z-Score.
Bear Case : TRUG
The primary concerns for TRUG are EPS Growth, Market Cap, Return on Equity.
Key Dynamics to Monitor
PLNT profiles as a mature stock while TRUG is a turnaround play — different risk/reward profiles.
PLNT carries more volatility with a beta of 1.30 — expect wider price swings.
PLNT is growing revenue faster at 10.7% — sustainability is the question.
PLNT generates stronger free cash flow (59M), providing more financial flexibility.
Bottom Line
PLNT scores higher overall (63/100 vs 32/100), backed by strong 17.7% margins and 10.7% revenue growth. Both earn "Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Planet Fitness Inc
CONSUMER CYCLICAL · LEISURE · USA
Planet Fitness, Inc., franchises and operates gyms under the Planet Fitness brand. The company is headquartered in Hampton, New Hampshire.
Visit Website →Trugolf Inc
CONSUMER CYCLICAL · LEISURE · USA
TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. The company is headquartered in Centerville, Utah.
Visit Website →Compare with Other LEISURE Stocks
Want to dig deeper into these stocks?