Mattel Inc (MAT)vsPlanet Fitness Inc (PLNT)
MAT
Mattel Inc
$14.08
-0.85%
CONSUMER CYCLICAL · Cap: $4.26B
PLNT
Planet Fitness Inc
$51.06
-1.27%
CONSUMER CYCLICAL · Cap: $4.05B
Smart Verdict
WallStSmart Research — data-driven comparison
Mattel Inc generates 318% more annual revenue ($5.38B vs $1.29B). PLNT leads profitability with a 17.8% profit margin vs 9.3%. PLNT appears more attractively valued with a PEG of 0.88. PLNT earns a higher WallStSmart Score of 68/100 (B-).
MAT
Buy56
out of 100
Grade: C
PLNT
Strong Buy68
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+21.6%
Fair Value
$20.14
Current Price
$14.08
$6.06 discount
Intrinsic value data unavailable for PLNT.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Every $100 of equity generates 24 in profit
Reasonable price relative to book value
Strong operational efficiency at 32.5%
Conservative balance sheet, low leverage
Growing faster than its price suggests
19.7% revenue growth
Earnings expanding 30.2% YoY
Areas to Watch
4.3% revenue growth
Elevated debt levels
Weak financial health signals
Earnings declined 18.5%
ROE of 0.0% — below average capital efficiency
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : MAT
The strongest argument for MAT centers on P/E Ratio, Return on Equity, Price/Book. PEG of 1.16 suggests the stock is reasonably priced for its growth.
Bull Case : PLNT
The strongest argument for PLNT centers on Operating Margin, Debt/Equity, PEG Ratio. Profitability is solid with margins at 17.8% and operating margin at 32.5%. Revenue growth of 19.7% demonstrates continued momentum.
Bear Case : MAT
The primary concerns for MAT are Revenue Growth, Debt/Equity, Piotroski F-Score.
Bear Case : PLNT
The primary concerns for PLNT are Return on Equity, Altman Z-Score.
Key Dynamics to Monitor
MAT profiles as a value stock while PLNT is a growth play — different risk/reward profiles.
PLNT carries more volatility with a beta of 1.04 — expect wider price swings.
PLNT is growing revenue faster at 19.7% — sustainability is the question.
PLNT generates stronger free cash flow (122M), providing more financial flexibility.
Bottom Line
PLNT scores higher overall (68/100 vs 56/100), backed by strong 17.8% margins and 19.7% revenue growth. MAT offers better value entry with a 21.6% margin of safety. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Mattel Inc
CONSUMER CYCLICAL · LEISURE · USA
Mattel, Inc., a children's entertainment company, designs and produces toys and consumer products worldwide. The company is headquartered in El Segundo, California.
Planet Fitness Inc
CONSUMER CYCLICAL · LEISURE · USA
Planet Fitness, Inc., franchises and operates gyms under the Planet Fitness brand. The company is headquartered in Hampton, New Hampshire.
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