Mattel Inc (MAT)vsPlanet Fitness Inc (PLNT)
MAT
Mattel Inc
$14.87
-0.54%
CONSUMER CYCLICAL · Cap: $4.62B
PLNT
Planet Fitness Inc
$75.16
-0.07%
CONSUMER CYCLICAL · Cap: $6.26B
Smart Verdict
WallStSmart Research — data-driven comparison
Mattel Inc generates 332% more annual revenue ($5.35B vs $1.24B). PLNT leads profitability with a 17.7% profit margin vs 7.4%. PLNT appears more attractively valued with a PEG of 1.23. PLNT earns a higher WallStSmart Score of 63/100 (C+).
MAT
Buy58
out of 100
Grade: C
PLNT
Buy63
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-87.4%
Fair Value
$8.43
Current Price
$14.87
$6.44 premium
Margin of Safety
+24.9%
Fair Value
$122.62
Current Price
$75.16
$47.46 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Reasonable price relative to book value
Strong operational efficiency at 30.0%
Conservative balance sheet, low leverage
Earnings expanding 32.5% YoY
Areas to Watch
7.4% margin — thin
Weak financial health signals
Earnings declined 18.5%
Moderate valuation
ROE of 0.0% — below average capital efficiency
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : MAT
The strongest argument for MAT centers on P/E Ratio, Price/Book. PEG of 1.44 suggests the stock is reasonably priced for its growth.
Bull Case : PLNT
The strongest argument for PLNT centers on Operating Margin, Debt/Equity, EPS Growth. Profitability is solid with margins at 17.7% and operating margin at 30.0%. Revenue growth of 10.7% demonstrates continued momentum.
Bear Case : MAT
The primary concerns for MAT are Profit Margin, Piotroski F-Score, EPS Growth.
Bear Case : PLNT
The primary concerns for PLNT are P/E Ratio, Return on Equity, Altman Z-Score.
Key Dynamics to Monitor
MAT profiles as a value stock while PLNT is a mature play — different risk/reward profiles.
PLNT carries more volatility with a beta of 1.30 — expect wider price swings.
PLNT is growing revenue faster at 10.7% — sustainability is the question.
MAT generates stronger free cash flow (739M), providing more financial flexibility.
Bottom Line
PLNT scores higher overall (63/100 vs 58/100), backed by strong 17.7% margins and 10.7% revenue growth. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Mattel Inc
CONSUMER CYCLICAL · LEISURE · USA
Mattel, Inc., a children's entertainment company, designs and produces toys and consumer products worldwide. The company is headquartered in El Segundo, California.
Planet Fitness Inc
CONSUMER CYCLICAL · LEISURE · USA
Planet Fitness, Inc., franchises and operates gyms under the Planet Fitness brand. The company is headquartered in Hampton, New Hampshire.
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