Lincoln National Corporation (LNC)vsPrudential PLC ADR (PUK)
LNC
Lincoln National Corporation
$34.74
+2.06%
FINANCIAL SERVICES · Cap: $7.13B
PUK
Prudential PLC ADR
$25.49
-2.37%
FINANCIAL SERVICES · Cap: $31.23B
Smart Verdict
WallStSmart Research — data-driven comparison
Lincoln National Corporation generates 31% more annual revenue ($18.83B vs $14.43B). PUK leads profitability with a 27.6% profit margin vs 9.2%. LNC appears more attractively valued with a PEG of 1.01. PUK earns a higher WallStSmart Score of 73/100 (B).
LNC
Buy63
out of 100
Grade: C+
PUK
Strong Buy73
out of 100
Grade: B
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Reasonable price relative to book value
Attractively priced relative to earnings
Every $100 of equity generates 34 in profit
Strong operational efficiency at 45.5%
Keeps 28 of every $100 in revenue as profit
Conservative balance sheet, low leverage
18.8% revenue growth
Areas to Watch
Weak financial health signals
Earnings declined 60.7%
Operating margin of -4.1%
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : LNC
The strongest argument for LNC centers on P/E Ratio, Price/Book. Revenue growth of 12.5% demonstrates continued momentum. PEG of 1.01 suggests the stock is reasonably priced for its growth.
Bull Case : PUK
The strongest argument for PUK centers on P/E Ratio, Return on Equity, Operating Margin. Profitability is solid with margins at 27.6% and operating margin at 45.5%. Revenue growth of 18.8% demonstrates continued momentum.
Bear Case : LNC
The primary concerns for LNC are Piotroski F-Score, EPS Growth, Operating Margin.
Bear Case : PUK
The primary concerns for PUK are PEG Ratio.
Key Dynamics to Monitor
LNC profiles as a value stock while PUK is a growth play — different risk/reward profiles.
LNC carries more volatility with a beta of 1.17 — expect wider price swings.
PUK is growing revenue faster at 18.8% — sustainability is the question.
PUK generates stronger free cash flow (1.5B), providing more financial flexibility.
Bottom Line
PUK scores higher overall (73/100 vs 63/100), backed by strong 27.6% margins and 18.8% revenue growth. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Lincoln National Corporation
FINANCIAL SERVICES · INSURANCE - LIFE · USA
Lincoln National Corporation is an American holding company, which operates multiple insurance and investment management businesses through subsidiary companies. Lincoln Financial Group is the marketing name for LNC and its subsidiary companies.
Prudential PLC ADR
FINANCIAL SERVICES · INSURANCE - LIFE · USA
Prudential plc offers life and health insurance, retirement and asset management solutions to people in Asia, the United States and Africa. The company is headquartered in London, the United Kingdom.
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