36Kr Holdings Inc (KRKR)vsWPP PLC ADR (WPP)
KRKR
36Kr Holdings Inc
$2.78
+2.35%
COMMUNICATION SERVICES · Cap: $5.17M
WPP
WPP PLC ADR
$18.49
+6.63%
COMMUNICATION SERVICES · Cap: $3.66B
Smart Verdict
WallStSmart Research — data-driven comparison
WPP PLC ADR generates 5845% more annual revenue ($13.55B vs $227.94M). KRKR leads profitability with a 4.9% profit margin vs -1.6%. KRKR earns a higher WallStSmart Score of 42/100 (D).
KRKR
Hold42
out of 100
Grade: D
WPP
Avoid34
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for KRKR.
Margin of Safety
+68.6%
Fair Value
$58.44
Current Price
$18.49
$39.95 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Generating 1.7B in free cash flow
Areas to Watch
4.7% revenue growth
0.0% earnings growth
Smaller company, higher risk/reward
4.9% margin — thin
Operating margin of 2.2%
Weak financial health signals
Expensive relative to growth rate
Revenue declined 8.3%
Comparative Analysis Report
WallStSmart ResearchBull Case : KRKR
The strongest argument for KRKR centers on Price/Book.
Bull Case : WPP
The strongest argument for WPP centers on Free Cash Flow.
Bear Case : KRKR
The primary concerns for KRKR are Revenue Growth, EPS Growth, Market Cap. A P/E of 65.5x leaves little room for execution misses. Thin 4.9% margins leave little buffer for downturns.
Bear Case : WPP
The primary concerns for WPP are Operating Margin, Piotroski F-Score, PEG Ratio. Debt-to-equity of 2.69 is elevated, increasing financial risk.
Key Dynamics to Monitor
KRKR profiles as a value stock while WPP is a turnaround play — different risk/reward profiles.
WPP carries more volatility with a beta of 0.68 — expect wider price swings.
KRKR is growing revenue faster at 4.7% — sustainability is the question.
WPP generates stronger free cash flow (1.7B), providing more financial flexibility.
Bottom Line
KRKR scores higher overall (42/100 vs 34/100). WPP offers better value entry with a 68.6% margin of safety. Both earn "Hold" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
36Kr Holdings Inc
COMMUNICATION SERVICES · ADVERTISING AGENCIES · China
36Kr Holdings Inc. provides business content and services to participants of the new economy in the People's Republic of China. The company is headquartered in Beijing, the People's Republic of China.
Visit Website →WPP PLC ADR
COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA
WPP plc, a creative transformation company, provides communications, expertise, trade and technology services in North America, the UK, Western Continental Europe, Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company is headquartered in London, the United Kingdom.
Visit Website →Compare with Other ADVERTISING AGENCIES Stocks
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