36Kr Holdings Inc (KRKR)vsMagnite Inc (MGNI)
KRKR
36Kr Holdings Inc
$2.78
+2.35%
COMMUNICATION SERVICES · Cap: $5.17M
MGNI
Magnite Inc
$20.34
-4.15%
COMMUNICATION SERVICES · Cap: $2.94B
Smart Verdict
WallStSmart Research — data-driven comparison
Magnite Inc generates 217% more annual revenue ($722.55M vs $227.94M). MGNI leads profitability with a 22.0% profit margin vs 4.9%. MGNI trades at a lower P/E of 19.9x. MGNI earns a higher WallStSmart Score of 65/100 (C+).
KRKR
Hold42
out of 100
Grade: D
MGNI
Buy65
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for KRKR.
Margin of Safety
+58.1%
Fair Value
$28.14
Current Price
$20.34
$7.80 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Growing faster than its price suggests
Earnings expanding 230.0% YoY
Keeps 22 of every $100 in revenue as profit
Areas to Watch
4.7% revenue growth
0.0% earnings growth
Smaller company, higher risk/reward
4.9% margin — thin
Operating margin of 4.7%
Negative free cash flow — burning cash
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : KRKR
The strongest argument for KRKR centers on Price/Book.
Bull Case : MGNI
The strongest argument for MGNI centers on PEG Ratio, EPS Growth, Profit Margin. Profitability is solid with margins at 22.0% and operating margin at 4.7%. PEG of 0.09 suggests the stock is reasonably priced for its growth.
Bear Case : KRKR
The primary concerns for KRKR are Revenue Growth, EPS Growth, Market Cap. A P/E of 65.5x leaves little room for execution misses. Thin 4.9% margins leave little buffer for downturns.
Bear Case : MGNI
The primary concerns for MGNI are Operating Margin, Free Cash Flow, Altman Z-Score.
Key Dynamics to Monitor
KRKR profiles as a value stock while MGNI is a mature play — different risk/reward profiles.
MGNI carries more volatility with a beta of 2.25 — expect wider price swings.
MGNI is growing revenue faster at 5.5% — sustainability is the question.
KRKR generates stronger free cash flow (19M), providing more financial flexibility.
Bottom Line
MGNI scores higher overall (65/100 vs 42/100), backed by strong 22.0% margins. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
36Kr Holdings Inc
COMMUNICATION SERVICES · ADVERTISING AGENCIES · China
36Kr Holdings Inc. provides business content and services to participants of the new economy in the People's Republic of China. The company is headquartered in Beijing, the People's Republic of China.
Visit Website →Magnite Inc
COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA
Magnite, Inc. operates an independent sales advertising platform in the United States and internationally. The company is headquartered in Los Angeles, California.
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