Kroger Company (KR)vsNatural Grocers by Vitamin Cottage Inc (NGVC)
KR
Kroger Company
$73.20
-0.76%
CONSUMER DEFENSIVE · Cap: $45.74B
NGVC
Natural Grocers by Vitamin Cottage Inc
$25.32
-0.74%
CONSUMER DEFENSIVE · Cap: $730.40M
Smart Verdict
WallStSmart Research — data-driven comparison
Kroger Company generates 11107% more annual revenue ($147.64B vs $1.32B). KR leads profitability with a 69.0% profit margin vs 3.3%. NGVC appears more attractively valued with a PEG of 1.44. NGVC earns a higher WallStSmart Score of 60/100 (C+).
KR
Buy55
out of 100
Grade: C
NGVC
Buy60
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+4.7%
Fair Value
$72.07
Current Price
$73.20
$1.13 discount
Margin of Safety
+71.9%
Fair Value
$87.98
Current Price
$25.32
$62.66 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Keeps 69 of every $100 in revenue as profit
Revenue surging 120.0% year-over-year
Earnings expanding 50.1% YoY
Safe zone — low bankruptcy risk
Generating 1.8B in free cash flow
Every $100 of equity generates 24 in profit
Attractively priced relative to earnings
Reasonable price relative to book value
Earnings expanding 25.0% YoY
Areas to Watch
Expensive relative to growth rate
Operating margin of 3.5%
Weak financial health signals
Premium valuation, high expectations priced in
Smaller company, higher risk/reward
3.3% margin — thin
Operating margin of 4.7%
Comparative Analysis Report
WallStSmart ResearchBull Case : KR
The strongest argument for KR centers on Profit Margin, Revenue Growth, EPS Growth. Profitability is solid with margins at 69.0% and operating margin at 3.5%. Revenue growth of 120.0% demonstrates continued momentum.
Bull Case : NGVC
The strongest argument for NGVC centers on Return on Equity, P/E Ratio, Price/Book. PEG of 1.44 suggests the stock is reasonably priced for its growth.
Bear Case : KR
The primary concerns for KR are PEG Ratio, Operating Margin, Piotroski F-Score. A P/E of 48.4x leaves little room for execution misses.
Bear Case : NGVC
The primary concerns for NGVC are Market Cap, Profit Margin, Operating Margin. Thin 3.3% margins leave little buffer for downturns.
Key Dynamics to Monitor
KR profiles as a growth stock while NGVC is a value play — different risk/reward profiles.
NGVC carries more volatility with a beta of 1.20 — expect wider price swings.
KR is growing revenue faster at 120.0% — sustainability is the question.
KR generates stronger free cash flow (1.8B), providing more financial flexibility.
Bottom Line
NGVC scores higher overall (60/100 vs 55/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Kroger Company
CONSUMER DEFENSIVE · GROCERY STORES · USA
The Kroger Company, or simply Kroger, is an American retail company founded by Bernard Kroger in 1883 in Cincinnati, Ohio.
Natural Grocers by Vitamin Cottage Inc
CONSUMER DEFENSIVE · GROCERY STORES · USA
Natural Grocers of Vitamin Cottage, Inc., sells natural and organic foods and dietary supplements in the United States. The company is headquartered in Lakewood, Colorado.
Compare with Other GROCERY STORES Stocks
Want to dig deeper into these stocks?