Kroger Company (KR)vsNatural Grocers by Vitamin Cottage Inc (NGVC)
KR
Kroger Company
$62.23
+0.92%
CONSUMER DEFENSIVE · Cap: $39.90B
NGVC
Natural Grocers by Vitamin Cottage Inc
$30.10
+3.44%
CONSUMER DEFENSIVE · Cap: $693.53M
Smart Verdict
WallStSmart Research — data-driven comparison
Kroger Company generates 10936% more annual revenue ($147.64B vs $1.34B). NGVC leads profitability with a 3.6% profit margin vs 0.7%. KR appears more attractively valued with a PEG of 0.63. KR earns a higher WallStSmart Score of 59/100 (C).
KR
Buy59
out of 100
Grade: C
NGVC
Buy53
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+10.9%
Fair Value
$72.60
Current Price
$62.23
$10.37 discount
Margin of Safety
+19.8%
Fair Value
$30.83
Current Price
$30.10
$0.73 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Earnings expanding 50.9% YoY
Safe zone — low bankruptcy risk
Growing faster than its price suggests
Generating 1.8B in free cash flow
Every $100 of equity generates 21 in profit
Attractively priced relative to earnings
Areas to Watch
1.2% revenue growth
0.7% margin — thin
Operating margin of 3.4%
Premium valuation, high expectations priced in
0.5% revenue growth
3.6% earnings growth
Smaller company, higher risk/reward
3.6% margin — thin
Comparative Analysis Report
WallStSmart ResearchBull Case : KR
The strongest argument for KR centers on EPS Growth, Altman Z-Score, PEG Ratio. PEG of 0.63 suggests the stock is reasonably priced for its growth.
Bull Case : NGVC
The strongest argument for NGVC centers on Return on Equity, P/E Ratio. PEG of 1.44 suggests the stock is reasonably priced for its growth.
Bear Case : KR
The primary concerns for KR are Revenue Growth, Profit Margin, Operating Margin. A P/E of 42.0x leaves little room for execution misses. Debt-to-equity of 4.16 is elevated, increasing financial risk.
Bear Case : NGVC
The primary concerns for NGVC are Revenue Growth, EPS Growth, Market Cap. Thin 3.6% margins leave little buffer for downturns.
Key Dynamics to Monitor
NGVC carries more volatility with a beta of 1.29 — expect wider price swings.
KR is growing revenue faster at 1.2% — sustainability is the question.
KR generates stronger free cash flow (1.8B), providing more financial flexibility.
Monitor GROCERY STORES industry trends, competitive dynamics, and regulatory changes.
Bottom Line
KR scores higher overall (59/100 vs 53/100). NGVC offers better value entry with a 19.8% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Kroger Company
CONSUMER DEFENSIVE · GROCERY STORES · USA
The Kroger Company, or simply Kroger, is an American retail company founded by Bernard Kroger in 1883 in Cincinnati, Ohio.
Natural Grocers by Vitamin Cottage Inc
CONSUMER DEFENSIVE · GROCERY STORES · USA
Natural Grocers of Vitamin Cottage, Inc., sells natural and organic foods and dietary supplements in the United States. The company is headquartered in Lakewood, Colorado.
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