Kroger Company (KR)vsSprouts Farmers Market LLC (SFM)
KR
Kroger Company
$62.23
-8.43%
CONSUMER DEFENSIVE · Cap: $39.90B
SFM
Sprouts Farmers Market LLC
$82.87
+3.35%
CONSUMER DEFENSIVE · Cap: $8.12B
Smart Verdict
WallStSmart Research — data-driven comparison
Kroger Company generates 1559% more annual revenue ($147.64B vs $8.90B). SFM leads profitability with a 5.7% profit margin vs 0.7%. KR appears more attractively valued with a PEG of 0.63. KR earns a higher WallStSmart Score of 59/100 (C).
KR
Buy59
out of 100
Grade: C
SFM
Buy54
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+10.9%
Fair Value
$72.60
Current Price
$62.23
$10.37 discount
Intrinsic value data unavailable for SFM.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Earnings expanding 50.9% YoY
Safe zone — low bankruptcy risk
Growing faster than its price suggests
Generating 1.8B in free cash flow
Every $100 of equity generates 35 in profit
Safe zone — low bankruptcy risk
Attractively priced relative to earnings
Areas to Watch
1.2% revenue growth
0.7% margin — thin
Operating margin of 3.4%
Premium valuation, high expectations priced in
4.1% revenue growth
5.7% margin — thin
Elevated debt levels
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : KR
The strongest argument for KR centers on EPS Growth, Altman Z-Score, PEG Ratio. PEG of 0.63 suggests the stock is reasonably priced for its growth.
Bull Case : SFM
The strongest argument for SFM centers on Return on Equity, Altman Z-Score, P/E Ratio. PEG of 1.19 suggests the stock is reasonably priced for its growth.
Bear Case : KR
The primary concerns for KR are Revenue Growth, Profit Margin, Operating Margin. A P/E of 42.0x leaves little room for execution misses. Debt-to-equity of 4.16 is elevated, increasing financial risk.
Bear Case : SFM
The primary concerns for SFM are Revenue Growth, Profit Margin, Debt/Equity.
Key Dynamics to Monitor
SFM carries more volatility with a beta of 0.67 — expect wider price swings.
SFM is growing revenue faster at 4.1% — sustainability is the question.
KR generates stronger free cash flow (1.8B), providing more financial flexibility.
Monitor GROCERY STORES industry trends, competitive dynamics, and regulatory changes.
Bottom Line
KR scores higher overall (59/100 vs 54/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Kroger Company
CONSUMER DEFENSIVE · GROCERY STORES · USA
The Kroger Company, or simply Kroger, is an American retail company founded by Bernard Kroger in 1883 in Cincinnati, Ohio.
Sprouts Farmers Market LLC
CONSUMER DEFENSIVE · GROCERY STORES · USA
Sprouts Farmers Market, Inc. offers fresh, natural and organic food products in the United States. The company is headquartered in Phoenix, Arizona.
Visit Website →Compare with Other GROCERY STORES Stocks
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