Grocery Outlet Holding Corp (GO)vsKroger Company (KR)
GO
Grocery Outlet Holding Corp
$11.49
+2.32%
CONSUMER DEFENSIVE · Cap: $1.10B
KR
Kroger Company
$58.54
-1.93%
CONSUMER DEFENSIVE · Cap: $35.76B
Smart Verdict
WallStSmart Research — data-driven comparison
Kroger Company generates 3049% more annual revenue ($149.33B vs $4.74B). KR leads profitability with a 0.7% profit margin vs -8.0%. KR earns a higher WallStSmart Score of 55/100 (C).
GO
Hold43
out of 100
Grade: D
KR
Buy55
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+58.4%
Fair Value
$23.55
Current Price
$11.49
$12.06 discount
Margin of Safety
+20.4%
Fair Value
$75.02
Current Price
$58.54
$16.48 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Safe zone — low bankruptcy risk
Growing faster than its price suggests
Areas to Watch
1.1% revenue growth
Distress zone — elevated risk
Smaller company, higher risk/reward
Operating margin of 1.8%
Premium valuation, high expectations priced in
2.0% revenue growth
0.7% margin — thin
Operating margin of 3.0%
Comparative Analysis Report
WallStSmart ResearchBull Case : GO
The strongest argument for GO centers on Price/Book.
Bull Case : KR
The strongest argument for KR centers on Altman Z-Score, PEG Ratio. PEG of 0.59 suggests the stock is reasonably priced for its growth.
Bear Case : GO
The primary concerns for GO are Revenue Growth, Altman Z-Score, Market Cap. Debt-to-equity of 2.27 is elevated, increasing financial risk.
Bear Case : KR
The primary concerns for KR are P/E Ratio, Revenue Growth, Profit Margin. Debt-to-equity of 4.13 is elevated, increasing financial risk. Thin 0.7% margins leave little buffer for downturns.
Key Dynamics to Monitor
GO profiles as a turnaround stock while KR is a value play — different risk/reward profiles.
GO carries more volatility with a beta of 0.72 — expect wider price swings.
KR is growing revenue faster at 2.0% — sustainability is the question.
GO generates stronger free cash flow (1M), providing more financial flexibility.
Bottom Line
KR scores higher overall (55/100 vs 43/100). GO offers better value entry with a 58.4% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Grocery Outlet Holding Corp
CONSUMER DEFENSIVE · GROCERY STORES · USA
Grocery Outlet Holding Corp. The company is headquartered in Emeryville, California.
Visit Website →Kroger Company
CONSUMER DEFENSIVE · GROCERY STORES · USA
The Kroger Company, or simply Kroger, is an American retail company founded by Bernard Kroger in 1883 in Cincinnati, Ohio.
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