Kraft Heinz Co (KHC)vsSimply Good Foods Co (SMPL)
KHC
Kraft Heinz Co
$21.51
+0.89%
CONSUMER DEFENSIVE · Cap: $25.24B
SMPL
Simply Good Foods Co
$14.39
+3.45%
CONSUMER DEFENSIVE · Cap: $1.32B
Smart Verdict
WallStSmart Research — data-driven comparison
Kraft Heinz Co generates 1620% more annual revenue ($24.94B vs $1.45B). SMPL leads profitability with a 6.3% profit margin vs -23.4%. KHC appears more attractively valued with a PEG of 0.99. SMPL earns a higher WallStSmart Score of 53/100 (C-).
KHC
Buy51
out of 100
Grade: C-
SMPL
Buy53
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for KHC.
Margin of Safety
-168.3%
Fair Value
$6.12
Current Price
$14.39
$8.27 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Growing faster than its price suggests
Generating 1.2B in free cash flow
Reasonable price relative to book value
Safe zone — low bankruptcy risk
Attractively priced relative to earnings
Areas to Watch
ROE of -12.8% — below average capital efficiency
Revenue declined 3.4%
Earnings declined 69.2%
Distress zone — elevated risk
Expensive relative to growth rate
Smaller company, higher risk/reward
ROE of 5.2% — below average capital efficiency
6.3% margin — thin
Comparative Analysis Report
WallStSmart ResearchBull Case : KHC
The strongest argument for KHC centers on Price/Book, PEG Ratio, Free Cash Flow. PEG of 0.99 suggests the stock is reasonably priced for its growth.
Bull Case : SMPL
The strongest argument for SMPL centers on Price/Book, Altman Z-Score, P/E Ratio.
Bear Case : KHC
The primary concerns for KHC are Return on Equity, Revenue Growth, EPS Growth.
Bear Case : SMPL
The primary concerns for SMPL are PEG Ratio, Market Cap, Return on Equity.
Key Dynamics to Monitor
KHC profiles as a turnaround stock while SMPL is a value play — different risk/reward profiles.
SMPL carries more volatility with a beta of 0.25 — expect wider price swings.
SMPL is growing revenue faster at -0.3% — sustainability is the question.
KHC generates stronger free cash flow (1.2B), providing more financial flexibility.
Bottom Line
SMPL scores higher overall (53/100 vs 51/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Kraft Heinz Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American food company formed by the merger of Kraft Foods and Heinz, co-headquartered in Chicago, Illinois, and Pittsburgh, Pennsylvania.
Simply Good Foods Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Simply Good Foods Company is a consumer packaged food and beverage company in North America and internationally. The company is headquartered in Denver, Colorado.
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