General Mills Inc (GIS)vsSimply Good Foods Co (SMPL)
GIS
General Mills Inc
$35.85
-0.31%
CONSUMER DEFENSIVE · Cap: $20.15B
SMPL
Simply Good Foods Co
$9.84
-3.91%
CONSUMER DEFENSIVE · Cap: $1.01B
Smart Verdict
WallStSmart Research — data-driven comparison
General Mills Inc generates 1223% more annual revenue ($18.42B vs $1.39B). GIS leads profitability with a -0.5% profit margin vs -14.3%. SMPL appears more attractively valued with a PEG of 1.64. SMPL earns a higher WallStSmart Score of 46/100 (D+).
GIS
Hold42
out of 100
Grade: D
SMPL
Hold46
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for GIS.
Margin of Safety
+45.7%
Fair Value
$30.25
Current Price
$9.84
$20.41 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
No standout strengths identified
Reasonable price relative to book value
Safe zone — low bankruptcy risk
Conservative balance sheet, low leverage
Areas to Watch
2.2% revenue growth
Grey zone — moderate risk
Elevated debt levels
Expensive relative to growth rate
Expensive relative to growth rate
Smaller company, higher risk/reward
Weak financial health signals
ROE of -14.0% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : GIS
GIS has a balanced fundamental profile.
Bull Case : SMPL
The strongest argument for SMPL centers on Price/Book, Altman Z-Score, Debt/Equity.
Bear Case : GIS
The primary concerns for GIS are Revenue Growth, Altman Z-Score, Debt/Equity. Debt-to-equity of 1.84 is elevated, increasing financial risk.
Bear Case : SMPL
The primary concerns for SMPL are PEG Ratio, Market Cap, Piotroski F-Score.
Key Dynamics to Monitor
SMPL carries more volatility with a beta of 0.17 — expect wider price swings.
GIS is growing revenue faster at 2.2% — sustainability is the question.
GIS generates stronger free cash flow (368M), providing more financial flexibility.
Monitor PACKAGED FOODS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
SMPL scores higher overall (46/100 vs 42/100). Both earn "Hold" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
General Mills Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis.
Simply Good Foods Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Simply Good Foods Company is a consumer packaged food and beverage company in North America and internationally. The company is headquartered in Denver, Colorado.
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