Kellanova (K)vsSimply Good Foods Co (SMPL)
K
Kellanova
$83.44
0.00%
CONSUMER DEFENSIVE · Cap: $29.03B
SMPL
Simply Good Foods Co
$14.39
+3.45%
CONSUMER DEFENSIVE · Cap: $1.32B
Smart Verdict
WallStSmart Research — data-driven comparison
Kellanova generates 774% more annual revenue ($12.67B vs $1.45B). K leads profitability with a 10.1% profit margin vs 6.3%. SMPL appears more attractively valued with a PEG of 1.64. SMPL earns a higher WallStSmart Score of 53/100 (C-).
K
Buy50
out of 100
Grade: C-
SMPL
Buy53
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-235.2%
Fair Value
$24.89
Current Price
$83.44
$58.55 premium
Margin of Safety
-168.3%
Fair Value
$6.12
Current Price
$14.39
$8.27 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 32 in profit
Reasonable price relative to book value
Safe zone — low bankruptcy risk
Attractively priced relative to earnings
Areas to Watch
0.8% revenue growth
Expensive relative to growth rate
Earnings declined 16.2%
Expensive relative to growth rate
Smaller company, higher risk/reward
ROE of 5.2% — below average capital efficiency
6.3% margin — thin
Comparative Analysis Report
WallStSmart ResearchBull Case : K
The strongest argument for K centers on Return on Equity.
Bull Case : SMPL
The strongest argument for SMPL centers on Price/Book, Altman Z-Score, P/E Ratio.
Bear Case : K
The primary concerns for K are Revenue Growth, PEG Ratio, EPS Growth.
Bear Case : SMPL
The primary concerns for SMPL are PEG Ratio, Market Cap, Return on Equity.
Key Dynamics to Monitor
SMPL carries more volatility with a beta of 0.25 — expect wider price swings.
K is growing revenue faster at 0.8% — sustainability is the question.
K generates stronger free cash flow (359M), providing more financial flexibility.
Monitor PACKAGED FOODS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
SMPL scores higher overall (53/100 vs 50/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Kellanova
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States.
Simply Good Foods Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Simply Good Foods Company is a consumer packaged food and beverage company in North America and internationally. The company is headquartered in Denver, Colorado.
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