Kellanova (K)vsKraft Heinz Co (KHC)
K
Kellanova
$83.44
-6.28%
CONSUMER DEFENSIVE · Cap: $29.03B
KHC
Kraft Heinz Co
$22.58
+0.49%
CONSUMER DEFENSIVE · Cap: $28.92B
Smart Verdict
WallStSmart Research — data-driven comparison
Kraft Heinz Co generates 97% more annual revenue ($24.99B vs $12.67B). K leads profitability with a 0.1% profit margin vs -23.1%. KHC appears more attractively valued with a PEG of 0.99. KHC earns a higher WallStSmart Score of 61/100 (C+).
K
Buy50
out of 100
Grade: C-
KHC
Buy61
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for K.
Margin of Safety
+16.4%
Fair Value
$29.90
Current Price
$22.58
$7.32 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
No standout strengths identified
Reasonable price relative to book value
Growing faster than its price suggests
Strong operational efficiency at 20.7%
Areas to Watch
0.0% revenue growth
ROE of 0.3% — below average capital efficiency
0.1% margin — thin
Operating margin of 0.1%
0.8% revenue growth
ROE of -13.7% — below average capital efficiency
Distress zone — elevated risk
Currently unprofitable
Comparative Analysis Report
WallStSmart ResearchBull Case : K
K has a balanced fundamental profile.
Bull Case : KHC
The strongest argument for KHC centers on Price/Book, PEG Ratio, Operating Margin. PEG of 0.99 suggests the stock is reasonably priced for its growth.
Bear Case : K
The primary concerns for K are Revenue Growth, Return on Equity, Profit Margin. Thin 0.1% margins leave little buffer for downturns.
Bear Case : KHC
The primary concerns for KHC are Revenue Growth, Return on Equity, Altman Z-Score.
Key Dynamics to Monitor
K profiles as a value stock while KHC is a turnaround play — different risk/reward profiles.
K carries more volatility with a beta of 0.25 — expect wider price swings.
KHC is growing revenue faster at 0.8% — sustainability is the question.
KHC generates stronger free cash flow (766M), providing more financial flexibility.
Bottom Line
KHC scores higher overall (61/100 vs 50/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Kellanova
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States.
Kraft Heinz Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American food company formed by the merger of Kraft Foods and Heinz, co-headquartered in Chicago, Illinois, and Pittsburgh, Pennsylvania.
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