Kellanova (K)vsKraft Heinz Co (KHC)
K
Kellanova
$83.44
0.00%
CONSUMER DEFENSIVE · Cap: $29.03B
KHC
Kraft Heinz Co
$22.49
-0.75%
CONSUMER DEFENSIVE · Cap: $26.62B
Smart Verdict
WallStSmart Research — data-driven comparison
Kraft Heinz Co generates 97% more annual revenue ($24.94B vs $12.67B). K leads profitability with a 0.1% profit margin vs -23.4%. KHC appears more attractively valued with a PEG of 0.99. KHC earns a higher WallStSmart Score of 51/100 (C-).
K
Buy50
out of 100
Grade: C-
KHC
Buy51
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-39.6%
Fair Value
$59.76
Current Price
$83.44
$23.68 premium
Margin of Safety
+37.6%
Fair Value
$40.03
Current Price
$22.49
$17.54 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
No standout strengths identified
Reasonable price relative to book value
Growing faster than its price suggests
Generating 1.2B in free cash flow
Areas to Watch
0.0% revenue growth
ROE of 0.3% — below average capital efficiency
0.1% margin — thin
Operating margin of 0.1%
ROE of -12.8% — below average capital efficiency
Revenue declined 3.4%
Earnings declined 69.2%
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : K
K has a balanced fundamental profile.
Bull Case : KHC
The strongest argument for KHC centers on Price/Book, PEG Ratio, Free Cash Flow. PEG of 0.99 suggests the stock is reasonably priced for its growth.
Bear Case : K
The primary concerns for K are Revenue Growth, Return on Equity, Profit Margin. Thin 0.1% margins leave little buffer for downturns.
Bear Case : KHC
The primary concerns for KHC are Return on Equity, Revenue Growth, EPS Growth.
Key Dynamics to Monitor
K profiles as a value stock while KHC is a turnaround play — different risk/reward profiles.
K carries more volatility with a beta of 0.25 — expect wider price swings.
K is growing revenue faster at 0.0% — sustainability is the question.
KHC generates stronger free cash flow (1.2B), providing more financial flexibility.
Bottom Line
KHC scores higher overall (51/100 vs 50/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Kellanova
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States.
Kraft Heinz Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American food company formed by the merger of Kraft Foods and Heinz, co-headquartered in Chicago, Illinois, and Pittsburgh, Pennsylvania.
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