Grocery Outlet Holding Corp (GO)vsProcter & Gamble Company (PG)
GO
Grocery Outlet Holding Corp
$9.47
+1.18%
CONSUMER DEFENSIVE · Cap: $947.68M
PG
Procter & Gamble Company
$146.54
+2.15%
CONSUMER DEFENSIVE · Cap: $350.36B
Smart Verdict
WallStSmart Research — data-driven comparison
Procter & Gamble Company generates 1734% more annual revenue ($86.72B vs $4.73B). PG leads profitability with a 19.2% profit margin vs -8.1%. PG earns a higher WallStSmart Score of 59/100 (C).
GO
Hold36
out of 100
Grade: F
PG
Buy59
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+60.0%
Fair Value
$24.46
Current Price
$9.47
$14.99 discount
Margin of Safety
-51.5%
Fair Value
$99.28
Current Price
$146.54
$47.26 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Mega-cap, among the largest globally
Every $100 of equity generates 31 in profit
Safe zone — low bankruptcy risk
Strong operational efficiency at 23.1%
Generating 3.0B in free cash flow
Areas to Watch
3.6% revenue growth
Distress zone — elevated risk
Smaller company, higher risk/reward
ROE of -47.3% — below average capital efficiency
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : GO
The strongest argument for GO centers on Price/Book.
Bull Case : PG
The strongest argument for PG centers on Market Cap, Return on Equity, Altman Z-Score. Profitability is solid with margins at 19.2% and operating margin at 23.1%.
Bear Case : GO
The primary concerns for GO are Revenue Growth, Altman Z-Score, Market Cap. Debt-to-equity of 2.28 is elevated, increasing financial risk.
Bear Case : PG
The primary concerns for PG are PEG Ratio.
Key Dynamics to Monitor
GO profiles as a turnaround stock while PG is a mature play — different risk/reward profiles.
GO carries more volatility with a beta of 0.67 — expect wider price swings.
PG is growing revenue faster at 7.4% — sustainability is the question.
PG generates stronger free cash flow (3.0B), providing more financial flexibility.
Bottom Line
PG scores higher overall (59/100 vs 36/100), backed by strong 19.2% margins. GO offers better value entry with a 60.0% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Grocery Outlet Holding Corp
CONSUMER DEFENSIVE · GROCERY STORES · USA
Grocery Outlet Holding Corp. The company is headquartered in Emeryville, California.
Visit Website →Procter & Gamble Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health, consumer health, personal care, and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family Care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages.
Visit Website →Compare with Other GROCERY STORES Stocks
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