General Mills Inc (GIS)vsMcCormick & Company Incorporated (MKC)
GIS
General Mills Inc
$37.01
-1.31%
CONSUMER DEFENSIVE · Cap: $20.67B
MKC
McCormick & Company Incorporated
$53.23
-1.52%
CONSUMER DEFENSIVE · Cap: $15.49B
Smart Verdict
WallStSmart Research — data-driven comparison
General Mills Inc generates 175% more annual revenue ($18.78B vs $6.84B). GIS leads profitability with a 13.5% profit margin vs 11.5%. MKC appears more attractively valued with a PEG of 2.11. MKC earns a higher WallStSmart Score of 56/100 (C).
GIS
Buy56
out of 100
Grade: C
MKC
Buy56
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-56.0%
Fair Value
$31.42
Current Price
$37.01
$5.59 premium
Margin of Safety
-41.3%
Fair Value
$49.93
Current Price
$53.23
$3.30 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Every $100 of equity generates 27 in profit
Reasonable price relative to book value
Reasonable price relative to book value
Areas to Watch
Grey zone — moderate risk
Weak financial health signals
Expensive relative to growth rate
Revenue declined 7.2%
Expensive relative to growth rate
2.9% revenue growth
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : GIS
The strongest argument for GIS centers on P/E Ratio, Return on Equity, Price/Book.
Bull Case : MKC
The strongest argument for MKC centers on Price/Book.
Bear Case : GIS
The primary concerns for GIS are Altman Z-Score, Piotroski F-Score, PEG Ratio.
Bear Case : MKC
The primary concerns for MKC are PEG Ratio, Revenue Growth, Altman Z-Score.
Key Dynamics to Monitor
GIS profiles as a declining stock while MKC is a value play — different risk/reward profiles.
MKC carries more volatility with a beta of 0.57 — expect wider price swings.
MKC is growing revenue faster at 2.9% — sustainability is the question.
GIS generates stronger free cash flow (676M), providing more financial flexibility.
Bottom Line
GIS scores higher overall (56/100 vs 56/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
General Mills Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis.
McCormick & Company Incorporated
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
McCormick & Company is an American multinational food company that manufactures, markets, and distributes spices, seasoning mixes, condiments, and other flavoring products to retail outlets, food manufacturers, and foodservice businesses.
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