General Mills Inc (GIS)vsMcCormick & Company Incorporated (MKC)
GIS
General Mills Inc
$34.08
-1.93%
CONSUMER DEFENSIVE · Cap: $17.67B
MKC
McCormick & Company Incorporated
$48.82
+3.24%
CONSUMER DEFENSIVE · Cap: $12.39B
Smart Verdict
WallStSmart Research — data-driven comparison
General Mills Inc generates 138% more annual revenue ($18.30B vs $7.69B). MKC leads profitability with a 19.4% profit margin vs -4.9%. MKC appears more attractively valued with a PEG of 3.11. MKC earns a higher WallStSmart Score of 65/100 (B-).
GIS
Hold42
out of 100
Grade: D
MKC
Strong Buy65
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for GIS.
Margin of Safety
+28.6%
Fair Value
$98.78
Current Price
$48.82
$49.96 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Attractively priced relative to earnings
Every $100 of equity generates 21 in profit
Reasonable price relative to book value
17.4% revenue growth
Areas to Watch
Grey zone — moderate risk
Elevated debt levels
Expensive relative to growth rate
ROE of -12.0% — below average capital efficiency
Distress zone — elevated risk
Expensive relative to growth rate
Earnings declined 57.1%
Comparative Analysis Report
WallStSmart ResearchBull Case : GIS
The strongest argument for GIS centers on Price/Book.
Bull Case : MKC
The strongest argument for MKC centers on P/E Ratio, Return on Equity, Price/Book. Profitability is solid with margins at 19.4% and operating margin at 17.8%. Revenue growth of 17.4% demonstrates continued momentum.
Bear Case : GIS
The primary concerns for GIS are Altman Z-Score, Debt/Equity, PEG Ratio. Debt-to-equity of 1.83 is elevated, increasing financial risk.
Bear Case : MKC
The primary concerns for MKC are Altman Z-Score, PEG Ratio, EPS Growth.
Key Dynamics to Monitor
GIS profiles as a turnaround stock while MKC is a growth play — different risk/reward profiles.
MKC carries more volatility with a beta of 0.64 — expect wider price swings.
MKC is growing revenue faster at 17.4% — sustainability is the question.
GIS generates stronger free cash flow (207M), providing more financial flexibility.
Bottom Line
MKC scores higher overall (65/100 vs 42/100), backed by strong 19.4% margins and 17.4% revenue growth. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
General Mills Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis.
McCormick & Company Incorporated
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
McCormick & Company is an American multinational food company that manufactures, markets, and distributes spices, seasoning mixes, condiments, and other flavoring products to retail outlets, food manufacturers, and foodservice businesses.
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