First Industrial Realty Trust Inc (FR)vsPublic Storage (PSA)
FR
First Industrial Realty Trust Inc
$54.34
-1.50%
REAL ESTATE · Cap: $8.05B
PSA
Public Storage
$310.05
-0.77%
REAL ESTATE · Cap: $55.74B
Smart Verdict
WallStSmart Research — data-driven comparison
Public Storage generates 546% more annual revenue ($4.91B vs $760.37M). FR leads profitability with a 47.9% profit margin vs 41.6%. FR appears more attractively valued with a PEG of 3.74. FR earns a higher WallStSmart Score of 64/100 (C+).
FR
Buy64
out of 100
Grade: C+
PSA
Buy62
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-36.7%
Fair Value
$43.43
Current Price
$54.34
$10.91 premium
Margin of Safety
-8.6%
Fair Value
$270.58
Current Price
$310.05
$39.47 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Keeps 48 of every $100 in revenue as profit
Strong operational efficiency at 45.1%
Reasonable price relative to book value
Earnings expanding 39.3% YoY
Keeps 42 of every $100 in revenue as profit
Strong operational efficiency at 45.7%
Large-cap with strong market position
Every $100 of equity generates 22 in profit
Earnings expanding 45.1% YoY
Areas to Watch
Weak financial health signals
Expensive relative to growth rate
Distress zone — elevated risk
Moderate valuation
Trading at 11.3x book value
3.3% revenue growth
Elevated debt levels
Comparative Analysis Report
WallStSmart ResearchBull Case : FR
The strongest argument for FR centers on Profit Margin, Operating Margin, Price/Book. Profitability is solid with margins at 47.9% and operating margin at 45.1%.
Bull Case : PSA
The strongest argument for PSA centers on Profit Margin, Operating Margin, Market Cap. Profitability is solid with margins at 41.6% and operating margin at 45.7%.
Bear Case : FR
The primary concerns for FR are Piotroski F-Score, PEG Ratio, Altman Z-Score.
Bear Case : PSA
The primary concerns for PSA are P/E Ratio, Price/Book, Revenue Growth.
Key Dynamics to Monitor
FR profiles as a mature stock while PSA is a value play — different risk/reward profiles.
FR carries more volatility with a beta of 1.04 — expect wider price swings.
FR is growing revenue faster at 8.4% — sustainability is the question.
PSA generates stronger free cash flow (799M), providing more financial flexibility.
Bottom Line
FR scores higher overall (64/100 vs 62/100), backed by strong 47.9% margins. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
First Industrial Realty Trust Inc
REAL ESTATE · REIT - INDUSTRIAL · USA
First Industrial Realty Trust, Inc. (NYSE: FR) is a leading fully integrated industrial real estate owner, operator, and developer with a history of providing industry-leading customer service to multinational corporations and regional clients.
Public Storage
REAL ESTATE · REIT - INDUSTRIAL · USA
Public Storage is an American international self storage company headquartered in Glendale, California, that is run as a real estate investment trust (REIT).
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