First Industrial Realty Trust Inc (FR)vsPrologis Inc (PLD)
FR
First Industrial Realty Trust Inc
$61.06
-1.74%
REAL ESTATE · Cap: $8.51B
PLD
Prologis Inc
$138.76
+1.09%
REAL ESTATE · Cap: $131.83B
Smart Verdict
WallStSmart Research — data-driven comparison
Prologis Inc generates 1158% more annual revenue ($9.38B vs $745.20M). FR leads profitability with a 46.0% profit margin vs 39.7%. FR appears more attractively valued with a PEG of 3.74. FR earns a higher WallStSmart Score of 66/100 (B-).
FR
Strong Buy66
out of 100
Grade: B-
PLD
Buy63
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-25.3%
Fair Value
$47.41
Current Price
$61.06
$13.65 premium
Margin of Safety
+47.5%
Fair Value
$267.36
Current Price
$138.76
$128.60 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Keeps 46 of every $100 in revenue as profit
Strong operational efficiency at 35.0%
Earnings expanding 199.7% YoY
Reasonable price relative to book value
Keeps 40 of every $100 in revenue as profit
Strong operational efficiency at 38.5%
Earnings expanding 65.2% YoY
Large-cap with strong market position
Reasonable price relative to book value
Generating 1.1B in free cash flow
Areas to Watch
Expensive relative to growth rate
Premium valuation, high expectations priced in
ROE of 6.8% — below average capital efficiency
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : FR
The strongest argument for FR centers on Profit Margin, Operating Margin, EPS Growth. Profitability is solid with margins at 46.0% and operating margin at 35.0%.
Bull Case : PLD
The strongest argument for PLD centers on Profit Margin, Operating Margin, EPS Growth. Profitability is solid with margins at 39.7% and operating margin at 38.5%.
Bear Case : FR
The primary concerns for FR are PEG Ratio.
Bear Case : PLD
The primary concerns for PLD are P/E Ratio, Return on Equity, PEG Ratio.
Key Dynamics to Monitor
PLD carries more volatility with a beta of 1.41 — expect wider price swings.
FR is growing revenue faster at 10.0% — sustainability is the question.
PLD generates stronger free cash flow (1.1B), providing more financial flexibility.
Monitor REIT - INDUSTRIAL industry trends, competitive dynamics, and regulatory changes.
Bottom Line
FR scores higher overall (66/100 vs 63/100), backed by strong 46.0% margins. PLD offers better value entry with a 47.5% margin of safety. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
First Industrial Realty Trust Inc
REAL ESTATE · REIT - INDUSTRIAL · USA
First Industrial Realty Trust, Inc. (NYSE: FR) is a leading fully integrated industrial real estate owner, operator, and developer with a history of providing industry-leading customer service to multinational corporations and regional clients.
Prologis Inc
REAL ESTATE · REIT - INDUSTRIAL · USA
Prologis, Inc. is a real estate investment trust headquartered in San Francisco, California that invests in logistics facilities, with a focus on the consumption side of the global supply chain.
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