Flowers Foods Inc (FLO)vsThe Kraft Heinz Company (KHC)
FLO
Flowers Foods Inc
$6.77
+7.97%
CONSUMER DEFENSIVE · Cap: $1.33B
KHC
The Kraft Heinz Company
$24.93
+2.42%
CONSUMER DEFENSIVE · Cap: $28.29B
Smart Verdict
WallStSmart Research — data-driven comparison
The Kraft Heinz Company generates 377% more annual revenue ($24.90B vs $5.22B). FLO leads profitability with a 1.1% profit margin vs -13.6%. KHC appears more attractively valued with a PEG of 0.99. KHC earns a higher WallStSmart Score of 57/100 (C).
FLO
Buy55
out of 100
Grade: C
KHC
Buy57
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+63.6%
Fair Value
$32.13
Current Price
$6.77
$25.36 discount
Margin of Safety
+13.9%
Fair Value
$29.01
Current Price
$24.93
$4.08 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Earnings expanding 20.0% YoY
Reasonable price relative to book value
Growing faster than its price suggests
Areas to Watch
Grey zone — moderate risk
Smaller company, higher risk/reward
ROE of 5.4% — below average capital efficiency
1.1% margin — thin
ROE of -9.4% — below average capital efficiency
Revenue declined 1.4%
Distress zone — elevated risk
Currently unprofitable
Comparative Analysis Report
WallStSmart ResearchBull Case : FLO
The strongest argument for FLO centers on Price/Book, EPS Growth.
Bull Case : KHC
The strongest argument for KHC centers on Price/Book, PEG Ratio. PEG of 0.99 suggests the stock is reasonably priced for its growth.
Bear Case : FLO
The primary concerns for FLO are Altman Z-Score, Market Cap, Return on Equity. Debt-to-equity of 1.52 is elevated, increasing financial risk. Thin 1.1% margins leave little buffer for downturns.
Bear Case : KHC
The primary concerns for KHC are Return on Equity, Revenue Growth, Altman Z-Score.
Key Dynamics to Monitor
FLO profiles as a value stock while KHC is a turnaround play — different risk/reward profiles.
FLO carries more volatility with a beta of 0.43 — expect wider price swings.
FLO is growing revenue faster at 6.8% — sustainability is the question.
KHC generates stronger free cash flow (893M), providing more financial flexibility.
Bottom Line
KHC scores higher overall (57/100 vs 55/100). FLO offers better value entry with a 63.6% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Flowers Foods Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Flowers Foods, Inc. produces and markets packaged bakery products in the United States. The company is headquartered in Thomasville, Georgia.
The Kraft Heinz Company
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American food company formed by the merger of Kraft Foods and Heinz, co-headquartered in Chicago, Illinois, and Pittsburgh, Pennsylvania.
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