Flowers Foods Inc (FLO)vsGeneral Mills Inc (GIS)
FLO
Flowers Foods Inc
$8.28
+0.24%
CONSUMER DEFENSIVE · Cap: $1.73B
GIS
General Mills Inc
$36.17
-1.71%
CONSUMER DEFENSIVE · Cap: $19.30B
Smart Verdict
WallStSmart Research — data-driven comparison
General Mills Inc generates 249% more annual revenue ($18.37B vs $5.26B). GIS leads profitability with a 12.0% profit margin vs 1.6%. FLO appears more attractively valued with a PEG of 6.10. FLO earns a higher WallStSmart Score of 55/100 (C-).
FLO
Buy55
out of 100
Grade: C-
GIS
Buy53
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+24.7%
Fair Value
$15.52
Current Price
$8.28
$7.24 discount
Margin of Safety
-76.2%
Fair Value
$27.81
Current Price
$36.17
$8.36 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Earnings expanding 20.0% YoY
Attractively priced relative to earnings
Every $100 of equity generates 24 in profit
Reasonable price relative to book value
Areas to Watch
Smaller company, higher risk/reward
ROE of 6.2% — below average capital efficiency
1.6% margin — thin
Expensive relative to growth rate
Grey zone — moderate risk
Weak financial health signals
Expensive relative to growth rate
Revenue declined 8.4%
Comparative Analysis Report
WallStSmart ResearchBull Case : FLO
The strongest argument for FLO centers on Price/Book, EPS Growth.
Bull Case : GIS
The strongest argument for GIS centers on P/E Ratio, Return on Equity, Price/Book.
Bear Case : FLO
The primary concerns for FLO are Market Cap, Return on Equity, Profit Margin. Thin 1.6% margins leave little buffer for downturns.
Bear Case : GIS
The primary concerns for GIS are Altman Z-Score, Piotroski F-Score, PEG Ratio.
Key Dynamics to Monitor
FLO profiles as a value stock while GIS is a declining play — different risk/reward profiles.
FLO carries more volatility with a beta of 0.32 — expect wider price swings.
FLO is growing revenue faster at 8.8% — sustainability is the question.
GIS generates stronger free cash flow (296M), providing more financial flexibility.
Bottom Line
FLO scores higher overall (55/100 vs 53/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Flowers Foods Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Flowers Foods, Inc. produces and markets packaged bakery products in the United States. The company is headquartered in Thomasville, Georgia.
General Mills Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis.
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