Flowers Foods Inc (FLO)vsGeneral Mills Inc (GIS)
FLO
Flowers Foods Inc
$6.77
+7.97%
CONSUMER DEFENSIVE · Cap: $1.33B
GIS
General Mills Inc
$34.75
+1.34%
CONSUMER DEFENSIVE · Cap: $17.67B
Smart Verdict
WallStSmart Research — data-driven comparison
General Mills Inc generates 250% more annual revenue ($18.30B vs $5.22B). FLO leads profitability with a 1.1% profit margin vs -4.9%. FLO appears more attractively valued with a PEG of 6.10. FLO earns a higher WallStSmart Score of 55/100 (C).
FLO
Buy55
out of 100
Grade: C
GIS
Hold42
out of 100
Grade: D
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+63.6%
Fair Value
$32.13
Current Price
$6.77
$25.36 discount
Intrinsic value data unavailable for GIS.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Earnings expanding 20.0% YoY
Reasonable price relative to book value
Areas to Watch
Grey zone — moderate risk
Smaller company, higher risk/reward
ROE of 5.4% — below average capital efficiency
1.1% margin — thin
Grey zone — moderate risk
Elevated debt levels
Expensive relative to growth rate
ROE of -12.0% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : FLO
The strongest argument for FLO centers on Price/Book, EPS Growth.
Bull Case : GIS
The strongest argument for GIS centers on Price/Book.
Bear Case : FLO
The primary concerns for FLO are Altman Z-Score, Market Cap, Return on Equity. Debt-to-equity of 1.52 is elevated, increasing financial risk. Thin 1.1% margins leave little buffer for downturns.
Bear Case : GIS
The primary concerns for GIS are Altman Z-Score, Debt/Equity, PEG Ratio. Debt-to-equity of 1.83 is elevated, increasing financial risk.
Key Dynamics to Monitor
FLO profiles as a value stock while GIS is a turnaround play — different risk/reward profiles.
FLO carries more volatility with a beta of 0.43 — expect wider price swings.
FLO is growing revenue faster at 6.8% — sustainability is the question.
GIS generates stronger free cash flow (207M), providing more financial flexibility.
Bottom Line
FLO scores higher overall (55/100 vs 42/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Flowers Foods Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Flowers Foods, Inc. produces and markets packaged bakery products in the United States. The company is headquartered in Thomasville, Georgia.
General Mills Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis.
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