Flowers Foods Inc (FLO)vsKellanova (K)
FLO
Flowers Foods Inc
$8.28
+0.24%
CONSUMER DEFENSIVE · Cap: $1.73B
K
Kellanova
$83.44
0.00%
CONSUMER DEFENSIVE · Cap: $29.03B
Smart Verdict
WallStSmart Research — data-driven comparison
Kellanova generates 141% more annual revenue ($12.67B vs $5.26B). K leads profitability with a 10.1% profit margin vs 1.6%. K appears more attractively valued with a PEG of 3.63. FLO earns a higher WallStSmart Score of 55/100 (C-).
FLO
Buy55
out of 100
Grade: C-
K
Buy50
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+24.7%
Fair Value
$15.52
Current Price
$8.28
$7.24 discount
Margin of Safety
-235.2%
Fair Value
$24.89
Current Price
$83.44
$58.55 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Earnings expanding 20.0% YoY
Every $100 of equity generates 32 in profit
Areas to Watch
Smaller company, higher risk/reward
ROE of 6.2% — below average capital efficiency
1.6% margin — thin
Expensive relative to growth rate
0.8% revenue growth
Expensive relative to growth rate
Earnings declined 16.2%
Comparative Analysis Report
WallStSmart ResearchBull Case : FLO
The strongest argument for FLO centers on Price/Book, EPS Growth.
Bull Case : K
The strongest argument for K centers on Return on Equity.
Bear Case : FLO
The primary concerns for FLO are Market Cap, Return on Equity, Profit Margin. Thin 1.6% margins leave little buffer for downturns.
Bear Case : K
The primary concerns for K are Revenue Growth, PEG Ratio, EPS Growth.
Key Dynamics to Monitor
FLO carries more volatility with a beta of 0.32 — expect wider price swings.
FLO is growing revenue faster at 8.8% — sustainability is the question.
K generates stronger free cash flow (359M), providing more financial flexibility.
Monitor PACKAGED FOODS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
FLO scores higher overall (55/100 vs 50/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Flowers Foods Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Flowers Foods, Inc. produces and markets packaged bakery products in the United States. The company is headquartered in Thomasville, Georgia.
Kellanova
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States.
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