ELF Beauty Inc (ELF)vsThe Coca-Cola Company (KO)
ELF
ELF Beauty Inc
$51.45
+0.77%
CONSUMER DEFENSIVE · Cap: $3.63B
KO
The Coca-Cola Company
$79.48
+0.11%
CONSUMER DEFENSIVE · Cap: $338.86B
Smart Verdict
WallStSmart Research — data-driven comparison
The Coca-Cola Company generates 18265% more annual revenue ($49.28B vs $268.37M). KO leads profitability with a 27.8% profit margin vs -0.2%. ELF appears more attractively valued with a PEG of 1.37. KO earns a higher WallStSmart Score of 65/100 (B-).
ELF
Hold49
out of 100
Grade: D+
KO
Strong Buy65
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for ELF.
Margin of Safety
-29.0%
Fair Value
$61.61
Current Price
$79.48
$17.87 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Revenue surging 35.1% year-over-year
Earnings expanding 116.7% YoY
Mega-cap, among the largest globally
Every $100 of equity generates 41 in profit
Strong operational efficiency at 35.1%
Keeps 28 of every $100 in revenue as profit
Generating 1.8B in free cash flow
Areas to Watch
Trading at 11.6x book value
ROE of 4.8% — below average capital efficiency
Operating margin of 1.7%
Weak financial health signals
Trading at 10.2x book value
Elevated debt levels
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : ELF
The strongest argument for ELF centers on Revenue Growth, EPS Growth. Revenue growth of 35.1% demonstrates continued momentum. PEG of 1.37 suggests the stock is reasonably priced for its growth.
Bull Case : KO
The strongest argument for KO centers on Market Cap, Return on Equity, Operating Margin. Profitability is solid with margins at 27.8% and operating margin at 35.1%. Revenue growth of 12.1% demonstrates continued momentum.
Bear Case : ELF
The primary concerns for ELF are Price/Book, Return on Equity, Operating Margin. A P/E of 139.0x leaves little room for execution misses.
Bear Case : KO
The primary concerns for KO are Price/Book, Debt/Equity, PEG Ratio.
Key Dynamics to Monitor
ELF profiles as a hypergrowth stock while KO is a mature play — different risk/reward profiles.
ELF carries more volatility with a beta of 2.39 — expect wider price swings.
ELF is growing revenue faster at 35.1% — sustainability is the question.
KO generates stronger free cash flow (1.8B), providing more financial flexibility.
Bottom Line
KO scores higher overall (65/100 vs 49/100), backed by strong 27.8% margins and 12.1% revenue growth. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
ELF Beauty Inc
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
elf Beauty, Inc., offers skin care and cosmetic products under the elf, W3LL PEOPLE and Keys Soulcare brand names worldwide. The company is headquartered in Oakland, California.
The Coca-Cola Company
CONSUMER DEFENSIVE · BEVERAGES - NON-ALCOHOLIC · USA
The Coca-Cola Company is an American multinational beverage corporation incorporated under Delaware's General Corporation Law and headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing, and marketing of nonalcoholic beverage concentrates and syrups.
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