ELF Beauty Inc (ELF)vsThe Coca-Cola Company (KO)
ELF
ELF Beauty Inc
$115.38
+1.98%
CONSUMER DEFENSIVE · Cap: $6.70B
KO
The Coca-Cola Company
$91.88
+0.60%
CONSUMER DEFENSIVE · Cap: $404.01B
Smart Verdict
WallStSmart Research — data-driven comparison
The Coca-Cola Company generates 2745% more annual revenue ($50.13B vs $1.76B). KO leads profitability with a 28.6% profit margin vs 3.4%. ELF appears more attractively valued with a PEG of 1.37. KO earns a higher WallStSmart Score of 61/100 (C+).
ELF
Buy60
out of 100
Grade: C
KO
Buy61
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+21.1%
Fair Value
$144.85
Current Price
$115.38
$29.47 discount
Margin of Safety
-46.5%
Fair Value
$63.26
Current Price
$91.88
$28.62 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Revenue surging 35.5% year-over-year
Earnings expanding 93.1% YoY
Mega-cap, among the largest globally
Every $100 of equity generates 40 in profit
Strong operational efficiency at 34.9%
Keeps 29 of every $100 in revenue as profit
Generating 5.1B in free cash flow
Areas to Watch
ROE of 4.8% — below average capital efficiency
3.4% margin — thin
Weak financial health signals
Premium valuation, high expectations priced in
Moderate valuation
Trading at 10.9x book value
Elevated debt levels
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : ELF
The strongest argument for ELF centers on Revenue Growth, EPS Growth. Revenue growth of 35.5% demonstrates continued momentum. PEG of 1.37 suggests the stock is reasonably priced for its growth.
Bull Case : KO
The strongest argument for KO centers on Market Cap, Return on Equity, Operating Margin. Profitability is solid with margins at 28.6% and operating margin at 34.9%.
Bear Case : ELF
The primary concerns for ELF are Return on Equity, Profit Margin, Piotroski F-Score. A P/E of 115.9x leaves little room for execution misses. Thin 3.4% margins leave little buffer for downturns.
Bear Case : KO
The primary concerns for KO are P/E Ratio, Price/Book, Debt/Equity.
Key Dynamics to Monitor
ELF profiles as a hypergrowth stock while KO is a mature play — different risk/reward profiles.
ELF carries more volatility with a beta of 1.60 — expect wider price swings.
ELF is growing revenue faster at 35.5% — sustainability is the question.
KO generates stronger free cash flow (5.1B), providing more financial flexibility.
Bottom Line
KO scores higher overall (61/100 vs 60/100), backed by strong 28.6% margins. ELF offers better value entry with a 21.1% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
ELF Beauty Inc
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
elf Beauty, Inc., offers skin care and cosmetic products under the elf, W3LL PEOPLE and Keys Soulcare brand names worldwide. The company is headquartered in Oakland, California.
The Coca-Cola Company
CONSUMER DEFENSIVE · BEVERAGES - NON-ALCOHOLIC · USA
The Coca-Cola Company is an American multinational beverage corporation incorporated under Delaware's General Corporation Law and headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing, and marketing of nonalcoholic beverage concentrates and syrups.
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