ELF Beauty Inc (ELF)vsProcter & Gamble Company (PG)
ELF
ELF Beauty Inc
$115.38
+1.98%
CONSUMER DEFENSIVE · Cap: $6.70B
PG
Procter & Gamble Company
$159.23
-0.61%
CONSUMER DEFENSIVE · Cap: $370.12B
Smart Verdict
WallStSmart Research — data-driven comparison
Procter & Gamble Company generates 4839% more annual revenue ($87.03B vs $1.76B). PG leads profitability with a 18.4% profit margin vs 3.4%. ELF appears more attractively valued with a PEG of 1.37. ELF earns a higher WallStSmart Score of 60/100 (C).
ELF
Buy60
out of 100
Grade: C
PG
Buy53
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+21.1%
Fair Value
$144.85
Current Price
$115.38
$29.47 discount
Margin of Safety
-58.2%
Fair Value
$101.07
Current Price
$159.23
$58.16 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Revenue surging 35.5% year-over-year
Earnings expanding 93.1% YoY
Mega-cap, among the largest globally
Safe zone — low bankruptcy risk
Every $100 of equity generates 30 in profit
Strong operational efficiency at 22.1%
Generating 4.4B in free cash flow
Areas to Watch
ROE of 4.8% — below average capital efficiency
3.4% margin — thin
Weak financial health signals
Premium valuation, high expectations priced in
1.5% revenue growth
Expensive relative to growth rate
Earnings declined 15.5%
Comparative Analysis Report
WallStSmart ResearchBull Case : ELF
The strongest argument for ELF centers on Revenue Growth, EPS Growth. Revenue growth of 35.5% demonstrates continued momentum. PEG of 1.37 suggests the stock is reasonably priced for its growth.
Bull Case : PG
The strongest argument for PG centers on Market Cap, Altman Z-Score, Return on Equity. Profitability is solid with margins at 18.4% and operating margin at 22.1%.
Bear Case : ELF
The primary concerns for ELF are Return on Equity, Profit Margin, Piotroski F-Score. A P/E of 115.9x leaves little room for execution misses. Thin 3.4% margins leave little buffer for downturns.
Bear Case : PG
The primary concerns for PG are Revenue Growth, PEG Ratio, EPS Growth.
Key Dynamics to Monitor
ELF profiles as a hypergrowth stock while PG is a value play — different risk/reward profiles.
ELF carries more volatility with a beta of 1.60 — expect wider price swings.
ELF is growing revenue faster at 35.5% — sustainability is the question.
PG generates stronger free cash flow (4.4B), providing more financial flexibility.
Bottom Line
ELF scores higher overall (60/100 vs 53/100) and 35.5% revenue growth. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
ELF Beauty Inc
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
elf Beauty, Inc., offers skin care and cosmetic products under the elf, W3LL PEOPLE and Keys Soulcare brand names worldwide. The company is headquartered in Oakland, California.
Procter & Gamble Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health, consumer health, personal care, and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family Care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages.
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