WallStSmart

The Coca-Cola Company (KO)vsProcter & Gamble Company (PG)

VS
⚡

Smart Verdict

WallStSmart Research — data-driven comparison

Procter & Gamble Company generates 74% more annual revenue ($87.03B vs $50.13B). KO leads profitability with a 28.6% profit margin vs 18.4%. PG appears more attractively valued with a PEG of 3.79. KO earns a higher WallStSmart Score of 63/100 (C+).

KO

Buy

63

out of 100

Grade: C+

Growth: 6.0Profit: 9.5Value: 3.3Quality: 6.0
Piotroski: 6/9Altman Z: 2.49

PG

Buy

55

out of 100

Grade: C

Growth: 3.3Profit: 8.5Value: 3.3Quality: 6.0
Piotroski: 4/9Altman Z: 3.08
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

KOSignificantly Overvalued (-35.9%)

Margin of Safety

-35.9%

Fair Value

$63.13

Current Price

$89.78

$26.65 premium

UndervaluedFair: $63.13Overvalued
PGSignificantly Overvalued (-46.8%)

Margin of Safety

-46.8%

Fair Value

$100.69

Current Price

$151.23

$50.54 premium

UndervaluedFair: $100.69Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

KO5 strengths · Avg: 9.4/10
Market CapQuality
$370.75B10/10

Mega-cap, among the largest globally

Return on EquityProfitability
39.6%10/10

Every $100 of equity generates 40 in profit

Operating MarginProfitability
34.9%10/10

Strong operational efficiency at 34.9%

Profit MarginProfitability
28.6%9/10

Keeps 29 of every $100 in revenue as profit

Free Cash FlowQuality
$5.10B8/10

Generating 5.1B in free cash flow

PG5 strengths · Avg: 9.0/10
Market CapQuality
$344.97B10/10

Mega-cap, among the largest globally

Altman Z-ScoreHealth
3.0810/10

Safe zone — low bankruptcy risk

Return on EquityProfitability
29.5%9/10

Every $100 of equity generates 30 in profit

Operating MarginProfitability
22.1%8/10

Strong operational efficiency at 22.1%

Free Cash FlowQuality
$4.11B8/10

Generating 4.1B in free cash flow

Areas to Watch

KO4 concerns · Avg: 3.3/10
P/E RatioValuation
25.9x4/10

Moderate valuation

Price/BookValuation
10.7x4/10

Trading at 10.7x book value

Debt/EquityHealth
1.203/10

Elevated debt levels

PEG RatioValuation
4.032/10

Expensive relative to growth rate

PG3 concerns · Avg: 2.7/10
Revenue GrowthGrowth
1.5%4/10

1.5% revenue growth

PEG RatioValuation
3.792/10

Expensive relative to growth rate

EPS GrowthGrowth
-15.5%2/10

Earnings declined 15.5%

Comparative Analysis Report

WallStSmart Research

Bull Case : KO

The strongest argument for KO centers on Market Cap, Return on Equity, Operating Margin. Profitability is solid with margins at 28.6% and operating margin at 34.9%.

Bull Case : PG

The strongest argument for PG centers on Market Cap, Altman Z-Score, Return on Equity. Profitability is solid with margins at 18.4% and operating margin at 22.1%.

Bear Case : KO

The primary concerns for KO are P/E Ratio, Price/Book, Debt/Equity.

Bear Case : PG

The primary concerns for PG are Revenue Growth, PEG Ratio, EPS Growth.

Key Dynamics to Monitor

KO profiles as a mature stock while PG is a value play — different risk/reward profiles.

PG carries more volatility with a beta of 0.38 — expect wider price swings.

KO is growing revenue faster at 6.7% — sustainability is the question.

KO generates stronger free cash flow (5.1B), providing more financial flexibility.

Bottom Line

KO scores higher overall (63/100 vs 55/100), backed by strong 28.6% margins. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

The Coca-Cola Company

CONSUMER DEFENSIVE · BEVERAGES - NON-ALCOHOLIC · USA

The Coca-Cola Company is an American multinational beverage corporation incorporated under Delaware's General Corporation Law and headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing, and marketing of nonalcoholic beverage concentrates and syrups.

Visit Website →

Procter & Gamble Company

CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA

The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health, consumer health, personal care, and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family Care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages.

Visit Website →

Want to dig deeper into these stocks?