Colgate-Palmolive Company (CL)vsELF Beauty Inc (ELF)
CL
Colgate-Palmolive Company
$88.58
+0.07%
CONSUMER DEFENSIVE · Cap: $70.63B
ELF
ELF Beauty Inc
$51.45
+0.77%
CONSUMER DEFENSIVE · Cap: $3.63B
Smart Verdict
WallStSmart Research — data-driven comparison
Colgate-Palmolive Company generates 7649% more annual revenue ($20.80B vs $268.37M). CL leads profitability with a 10.0% profit margin vs -0.2%. ELF appears more attractively valued with a PEG of 1.37. CL earns a higher WallStSmart Score of 58/100 (C).
CL
Buy58
out of 100
Grade: C
ELF
Hold49
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+10.1%
Fair Value
$98.54
Current Price
$88.58
$9.96 discount
Intrinsic value data unavailable for ELF.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 36 in profit
Safe zone — low bankruptcy risk
Large-cap with strong market position
Strong operational efficiency at 20.9%
Revenue surging 35.1% year-over-year
Earnings expanding 116.7% YoY
Areas to Watch
Expensive relative to growth rate
Premium valuation, high expectations priced in
Trading at 492.1x book value
Earnings declined 5.9%
Trading at 11.6x book value
ROE of 4.8% — below average capital efficiency
Operating margin of 1.7%
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : CL
The strongest argument for CL centers on Return on Equity, Altman Z-Score, Market Cap.
Bull Case : ELF
The strongest argument for ELF centers on Revenue Growth, EPS Growth. Revenue growth of 35.1% demonstrates continued momentum. PEG of 1.37 suggests the stock is reasonably priced for its growth.
Bear Case : CL
The primary concerns for CL are PEG Ratio, P/E Ratio, Price/Book. Debt-to-equity of 54.99 is elevated, increasing financial risk.
Bear Case : ELF
The primary concerns for ELF are Price/Book, Return on Equity, Operating Margin. A P/E of 139.0x leaves little room for execution misses.
Key Dynamics to Monitor
CL profiles as a value stock while ELF is a hypergrowth play — different risk/reward profiles.
ELF carries more volatility with a beta of 2.39 — expect wider price swings.
ELF is growing revenue faster at 35.1% — sustainability is the question.
CL generates stronger free cash flow (609M), providing more financial flexibility.
Bottom Line
CL scores higher overall (58/100 vs 49/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Colgate-Palmolive Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. It specializes in the production, distribution and provision of household, health care, personal care and veterinary products.
Visit Website →ELF Beauty Inc
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
elf Beauty, Inc., offers skin care and cosmetic products under the elf, W3LL PEOPLE and Keys Soulcare brand names worldwide. The company is headquartered in Oakland, California.
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