WallStSmart

DoubleVerify Holdings Inc (DV)vsAlphabet Inc Class A (GOOGL)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Alphabet Inc Class A generates 53734% more annual revenue ($402.84B vs $748.29M). GOOGL leads profitability with a 32.8% profit margin vs 6.8%. DV appears more attractively valued with a PEG of 0.61. GOOGL earns a higher WallStSmart Score of 70/100 (B).

DV

Buy

64

out of 100

Grade: C+

Growth: 8.0Profit: 5.5Value: 7.3Quality: 8.5
Piotroski: 2/9Altman Z: 4.89

GOOGL

Strong Buy

70

out of 100

Grade: B

Growth: 8.7Profit: 10.0Value: 6.0Quality: 8.5
Piotroski: 4/9Altman Z: 3.91
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

DVUndervalued (+61.2%)

Margin of Safety

+61.2%

Fair Value

$24.77

Current Price

$10.96

$13.81 discount

UndervaluedFair: $24.77Overvalued
GOOGLUndervalued (+37.8%)

Margin of Safety

+37.8%

Fair Value

$618.76

Current Price

$384.80

$233.96 discount

UndervaluedFair: $618.76Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

DV5 strengths · Avg: 8.8/10
Debt/EquityHealth
0.1010/10

Conservative balance sheet, low leverage

Altman Z-ScoreHealth
4.8910/10

Safe zone — low bankruptcy risk

PEG RatioValuation
0.618/10

Growing faster than its price suggests

Price/BookValuation
1.6x8/10

Reasonable price relative to book value

EPS GrowthGrowth
31.1%8/10

Earnings expanding 31.1% YoY

GOOGL6 strengths · Avg: 10.0/10
Market CapQuality
$4.66T10/10

Mega-cap, among the largest globally

Return on EquityProfitability
35.7%10/10

Every $100 of equity generates 36 in profit

Profit MarginProfitability
32.8%10/10

Keeps 33 of every $100 in revenue as profit

Operating MarginProfitability
31.6%10/10

Strong operational efficiency at 31.6%

Free Cash FlowQuality
$10.12B10/10

Generating 10.1B in free cash flow

Altman Z-ScoreHealth
3.9110/10

Safe zone — low bankruptcy risk

Areas to Watch

DV4 concerns · Avg: 3.3/10
P/E RatioValuation
36.5x4/10

Premium valuation, high expectations priced in

Market CapQuality
$1.78B3/10

Smaller company, higher risk/reward

Return on EquityProfitability
4.6%3/10

ROE of 4.6% — below average capital efficiency

Profit MarginProfitability
6.8%3/10

6.8% margin — thin

GOOGL3 concerns · Avg: 3.3/10
P/E RatioValuation
29.3x4/10

Moderate valuation

Price/BookValuation
11.2x4/10

Trading at 11.2x book value

PEG RatioValuation
2.632/10

Expensive relative to growth rate

Comparative Analysis Report

WallStSmart Research

Bull Case : DV

The strongest argument for DV centers on Debt/Equity, Altman Z-Score, PEG Ratio. PEG of 0.61 suggests the stock is reasonably priced for its growth.

Bull Case : GOOGL

The strongest argument for GOOGL centers on Market Cap, Return on Equity, Profit Margin. Profitability is solid with margins at 32.8% and operating margin at 31.6%. Revenue growth of 18.0% demonstrates continued momentum.

Bear Case : DV

The primary concerns for DV are P/E Ratio, Market Cap, Return on Equity.

Bear Case : GOOGL

The primary concerns for GOOGL are P/E Ratio, Price/Book, PEG Ratio.

Key Dynamics to Monitor

DV profiles as a value stock while GOOGL is a growth play — different risk/reward profiles.

GOOGL carries more volatility with a beta of 1.13 — expect wider price swings.

GOOGL is growing revenue faster at 18.0% — sustainability is the question.

GOOGL generates stronger free cash flow (10.1B), providing more financial flexibility.

Bottom Line

GOOGL scores higher overall (70/100 vs 64/100), backed by strong 32.8% margins and 18.0% revenue growth. DV offers better value entry with a 61.2% margin of safety. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

DoubleVerify Holdings Inc

COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA

DoubleVerify Holdings, Inc. provides a software platform for digital media measurement, data, and analysis. The company is headquartered in New York, New York with additional locations at Berlin, Germany; Chicago, Illinois; Merelbeke, Belgium; Helsinki, Finland; London, United Kingdom; Los Angeles and San Francisco, California; Miguel Hidalgo, Mexico; Paris, France; So Paulo, Brazil; Singapore, Singapore; Sydney, Australia; Tel Aviv, Israel; and Tokyo, Japan.

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Alphabet Inc Class A

COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · USA

Alphabet Inc. is an American multinational conglomerate headquartered in Mountain View, California. It was created through a restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries. The two co-founders of Google remained as controlling shareholders, board members, and employees at Alphabet. Alphabet is the world's fourth-largest technology company by revenue and one of the world's most valuable companies.

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