WallStSmart

Deluxe Corporation (DLX)vsGraham Holdings Co (GHC)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Graham Holdings Co generates 133% more annual revenue ($4.98B vs $2.13B). GHC leads profitability with a 6.0% profit margin vs 4.9%. DLX appears more attractively valued with a PEG of 0.59. DLX earns a higher WallStSmart Score of 69/100 (B-).

DLX

Strong Buy

69

out of 100

Grade: B-

Growth: 5.3Profit: 6.0Value: 9.3Quality: 4.0
Piotroski: 4/9Altman Z: 1.47

GHC

Buy

56

out of 100

Grade: C

Growth: 6.7Profit: 5.0Value: 4.0Quality: 8.0
Piotroski: 4/9Altman Z: 3.17
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

DLXUndervalued (+32.7%)

Margin of Safety

+32.7%

Fair Value

$39.03

Current Price

$27.20

$11.83 discount

UndervaluedFair: $39.03Overvalued
GHCSignificantly Overvalued (-30.9%)

Margin of Safety

-30.9%

Fair Value

$846.92

Current Price

$1233.96

$387.04 premium

UndervaluedFair: $846.92Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

DLX4 strengths · Avg: 9.0/10
P/E RatioValuation
11.5x10/10

Attractively priced relative to earnings

EPS GrowthGrowth
152.0%10/10

Earnings expanding 152.0% YoY

PEG RatioValuation
0.598/10

Growing faster than its price suggests

Price/BookValuation
1.8x8/10

Reasonable price relative to book value

GHC5 strengths · Avg: 9.0/10
Price/BookValuation
1.1x10/10

Reasonable price relative to book value

Altman Z-ScoreHealth
3.1710/10

Safe zone — low bankruptcy risk

Debt/EquityHealth
0.269/10

Conservative balance sheet, low leverage

P/E RatioValuation
17.4x8/10

Attractively priced relative to earnings

EPS GrowthGrowth
21.4%8/10

Earnings expanding 21.4% YoY

Areas to Watch

DLX4 concerns · Avg: 3.0/10
Revenue GrowthGrowth
0.3%4/10

0.3% revenue growth

Market CapQuality
$1.19B3/10

Smaller company, higher risk/reward

Profit MarginProfitability
4.9%3/10

4.9% margin — thin

Altman Z-ScoreHealth
1.472/10

Distress zone — elevated risk

GHC3 concerns · Avg: 2.7/10
Return on EquityProfitability
6.3%3/10

ROE of 6.3% — below average capital efficiency

Profit MarginProfitability
6.0%3/10

6.0% margin — thin

PEG RatioValuation
4.042/10

Expensive relative to growth rate

Comparative Analysis Report

WallStSmart Research

Bull Case : DLX

The strongest argument for DLX centers on P/E Ratio, EPS Growth, PEG Ratio. PEG of 0.59 suggests the stock is reasonably priced for its growth.

Bull Case : GHC

The strongest argument for GHC centers on Price/Book, Altman Z-Score, Debt/Equity.

Bear Case : DLX

The primary concerns for DLX are Revenue Growth, Market Cap, Profit Margin. Debt-to-equity of 2.08 is elevated, increasing financial risk. Thin 4.9% margins leave little buffer for downturns.

Bear Case : GHC

The primary concerns for GHC are Return on Equity, Profit Margin, PEG Ratio.

Key Dynamics to Monitor

DLX carries more volatility with a beta of 1.22 — expect wider price swings.

GHC is growing revenue faster at 6.0% — sustainability is the question.

GHC generates stronger free cash flow (49M), providing more financial flexibility.

Monitor CONGLOMERATES industry trends, competitive dynamics, and regulatory changes.

Bottom Line

DLX scores higher overall (69/100 vs 56/100). Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Deluxe Corporation

INDUSTRIALS · CONGLOMERATES · USA

Deluxe Corporation provides technology-based solutions for small businesses and financial institutions in the United States, Canada, Australia, South America, and Europe. The company is headquartered in Shoreview, Minnesota.

Graham Holdings Co

INDUSTRIALS · CONGLOMERATES · USA

Graham Holdings Company is a diversified global media and education company. The company is headquartered in Arlington, Virginia.

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