Deluxe Corporation (DLX)vsHoneywell International Inc (HON)
DLX
Deluxe Corporation
$25.96
-0.99%
INDUSTRIALS · Cap: $1.18B
HON
Honeywell International Inc
$221.50
-3.29%
INDUSTRIALS · Cap: $140.80B
Smart Verdict
WallStSmart Research — data-driven comparison
Honeywell International Inc generates 1655% more annual revenue ($37.44B vs $2.13B). HON leads profitability with a 12.6% profit margin vs 3.9%. DLX appears more attractively valued with a PEG of 0.55. DLX earns a higher WallStSmart Score of 55/100 (C-).
DLX
Buy55
out of 100
Grade: C-
HON
Buy50
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-114.6%
Fair Value
$12.24
Current Price
$25.96
$13.72 premium
Margin of Safety
-417.0%
Fair Value
$47.12
Current Price
$221.50
$174.38 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Attractively priced relative to earnings
Reasonable price relative to book value
Large-cap with strong market position
Every $100 of equity generates 26 in profit
Generating 1.1B in free cash flow
Areas to Watch
2.8% revenue growth
Smaller company, higher risk/reward
3.9% margin — thin
Earnings declined 7.0%
Expensive relative to growth rate
Premium valuation, high expectations priced in
Trading at 10.1x book value
Revenue declined 3.3%
Comparative Analysis Report
WallStSmart ResearchBull Case : DLX
The strongest argument for DLX centers on PEG Ratio, P/E Ratio, Price/Book. PEG of 0.55 suggests the stock is reasonably priced for its growth.
Bull Case : HON
The strongest argument for HON centers on Market Cap, Return on Equity, Free Cash Flow.
Bear Case : DLX
The primary concerns for DLX are Revenue Growth, Market Cap, Profit Margin. Thin 3.9% margins leave little buffer for downturns.
Bear Case : HON
The primary concerns for HON are PEG Ratio, P/E Ratio, Price/Book.
Key Dynamics to Monitor
DLX profiles as a value stock while HON is a declining play — different risk/reward profiles.
DLX carries more volatility with a beta of 1.35 — expect wider price swings.
DLX is growing revenue faster at 2.8% — sustainability is the question.
HON generates stronger free cash flow (1.1B), providing more financial flexibility.
Bottom Line
DLX scores higher overall (55/100 vs 50/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Deluxe Corporation
INDUSTRIALS · CONGLOMERATES · USA
Deluxe Corporation provides technology-based solutions for small businesses and financial institutions in the United States, Canada, Australia, South America, and Europe. The company is headquartered in Shoreview, Minnesota.
Honeywell International Inc
INDUSTRIALS · CONGLOMERATES · USA
Honeywell International Inc. is an American publicly traded, multinational conglomerate headquartered in Charlotte, North Carolina. It primarily operates in four areas of business: aerospace, building technologies, performance materials and technologies (PMT), and safety and productivity solutions (SPS).
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