Deluxe Corporation (DLX)vsGE Aerospace (GE)
DLX
Deluxe Corporation
$23.16
+1.05%
INDUSTRIALS · Cap: $1.06B
GE
GE Aerospace
$328.00
+0.76%
INDUSTRIALS · Cap: $331.96B
Smart Verdict
WallStSmart Research — data-driven comparison
GE Aerospace generates 2163% more annual revenue ($48.31B vs $2.13B). GE leads profitability with a 17.9% profit margin vs 4.9%. DLX appears more attractively valued with a PEG of 0.55. DLX earns a higher WallStSmart Score of 69/100 (B-).
DLX
Strong Buy69
out of 100
Grade: B-
GE
Buy59
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+33.2%
Fair Value
$39.34
Current Price
$23.16
$16.18 discount
Intrinsic value data unavailable for GE.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Earnings expanding 152.0% YoY
Growing faster than its price suggests
Reasonable price relative to book value
Mega-cap, among the largest globally
Every $100 of equity generates 48 in profit
Strong operational efficiency at 20.2%
Revenue surging 24.7% year-over-year
Generating 1.5B in free cash flow
Areas to Watch
0.3% revenue growth
Smaller company, higher risk/reward
4.9% margin — thin
Distress zone — elevated risk
Premium valuation, high expectations priced in
Trading at 18.4x book value
Distress zone — elevated risk
Elevated debt levels
Comparative Analysis Report
WallStSmart ResearchBull Case : DLX
The strongest argument for DLX centers on P/E Ratio, EPS Growth, PEG Ratio. PEG of 0.55 suggests the stock is reasonably priced for its growth.
Bull Case : GE
The strongest argument for GE centers on Market Cap, Return on Equity, Operating Margin. Profitability is solid with margins at 17.9% and operating margin at 20.2%. Revenue growth of 24.7% demonstrates continued momentum.
Bear Case : DLX
The primary concerns for DLX are Revenue Growth, Market Cap, Profit Margin. Debt-to-equity of 2.06 is elevated, increasing financial risk. Thin 4.9% margins leave little buffer for downturns.
Bear Case : GE
The primary concerns for GE are P/E Ratio, Price/Book, Altman Z-Score.
Key Dynamics to Monitor
DLX profiles as a value stock while GE is a growth play — different risk/reward profiles.
GE carries more volatility with a beta of 1.35 — expect wider price swings.
GE is growing revenue faster at 24.7% — sustainability is the question.
GE generates stronger free cash flow (1.5B), providing more financial flexibility.
Bottom Line
DLX scores higher overall (69/100 vs 59/100). Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Deluxe Corporation
INDUSTRIALS · CONGLOMERATES · USA
Deluxe Corporation provides technology-based solutions for small businesses and financial institutions in the United States, Canada, Australia, South America, and Europe. The company is headquartered in Shoreview, Minnesota.
GE Aerospace
INDUSTRIALS · AEROSPACE & DEFENSE · USA
General Electric Company (GE) is an American multinational conglomerate incorporated in New York City and headquartered in Boston. As of 2018, the company operates through the following segments: aviation, healthcare, power, renewable energy, digital industry, additive manufacturing and venture capital and finance.
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