WallStSmart

Coursera Inc (COUR)vsProcter & Gamble Company (PG)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Procter & Gamble Company generates 11105% more annual revenue ($86.72B vs $773.90M). PG leads profitability with a 19.2% profit margin vs -8.2%. PG earns a higher WallStSmart Score of 59/100 (C).

COUR

Avoid

33

out of 100

Grade: F

Growth: 6.0Profit: 2.0Value: 6.7Quality: 5.8
Piotroski: 5/9Altman Z: 1.03

PG

Buy

59

out of 100

Grade: C

Growth: 5.3Profit: 8.5Value: 3.3Quality: 6.0
Piotroski: 4/9Altman Z: 3.01
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

COURUndervalued (+33.1%)

Margin of Safety

+33.1%

Fair Value

$8.58

Current Price

$5.47

$3.11 discount

UndervaluedFair: $8.58Overvalued
PGSignificantly Overvalued (-53.8%)

Margin of Safety

-53.8%

Fair Value

$99.13

Current Price

$146.54

$47.41 premium

UndervaluedFair: $99.13Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

COUR1 strengths · Avg: 10.0/10
Price/BookValuation
1.5x10/10

Reasonable price relative to book value

PG5 strengths · Avg: 9.2/10
Market CapQuality
$350.36B10/10

Mega-cap, among the largest globally

Return on EquityProfitability
30.6%10/10

Every $100 of equity generates 31 in profit

Altman Z-ScoreHealth
3.0110/10

Safe zone — low bankruptcy risk

Operating MarginProfitability
23.1%8/10

Strong operational efficiency at 23.1%

Free Cash FlowQuality
$3.03B8/10

Generating 3.0B in free cash flow

Areas to Watch

COUR4 concerns · Avg: 2.8/10
EPS GrowthGrowth
0.0%4/10

0.0% earnings growth

Market CapQuality
$1.53B3/10

Smaller company, higher risk/reward

Return on EquityProfitability
-10.1%2/10

ROE of -10.1% — below average capital efficiency

Altman Z-ScoreHealth
1.032/10

Distress zone — elevated risk

PG1 concerns · Avg: 2.0/10
PEG RatioValuation
4.202/10

Expensive relative to growth rate

Comparative Analysis Report

WallStSmart Research

Bull Case : COUR

The strongest argument for COUR centers on Price/Book.

Bull Case : PG

The strongest argument for PG centers on Market Cap, Return on Equity, Altman Z-Score. Profitability is solid with margins at 19.2% and operating margin at 23.1%.

Bear Case : COUR

The primary concerns for COUR are EPS Growth, Market Cap, Return on Equity.

Bear Case : PG

The primary concerns for PG are PEG Ratio.

Key Dynamics to Monitor

COUR profiles as a turnaround stock while PG is a mature play — different risk/reward profiles.

COUR carries more volatility with a beta of 1.25 — expect wider price swings.

COUR is growing revenue faster at 9.1% — sustainability is the question.

PG generates stronger free cash flow (3.0B), providing more financial flexibility.

Bottom Line

PG scores higher overall (59/100 vs 33/100), backed by strong 19.2% margins. COUR offers better value entry with a 33.1% margin of safety. Both earn "Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Coursera Inc

CONSUMER DEFENSIVE · EDUCATION & TRAINING SERVICES · USA

Coursera, Inc. operates an online educational content platform that connects students, educators, and institutions. The company is headquartered in Mountain View, California.

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Procter & Gamble Company

CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA

The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health, consumer health, personal care, and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family Care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages.

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