Choice Hotels International Inc (CHH)vsMarriott International Inc (MAR)
CHH
Choice Hotels International Inc
$99.38
+0.38%
CONSUMER CYCLICAL · Cap: $4.60B
MAR
Marriott International Inc
$326.79
+0.77%
CONSUMER CYCLICAL · Cap: $85.93B
Smart Verdict
WallStSmart Research — data-driven comparison
Marriott International Inc generates 612% more annual revenue ($6.98B vs $980.59M). CHH leads profitability with a 37.7% profit margin vs 37.2%. CHH appears more attractively valued with a PEG of 1.90. CHH earns a higher WallStSmart Score of 58/100 (C).
CHH
Buy58
out of 100
Grade: C
MAR
Buy55
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-103.0%
Fair Value
$53.72
Current Price
$99.38
$45.66 premium
Margin of Safety
-303.4%
Fair Value
$88.92
Current Price
$326.79
$237.87 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 54 in profit
Keeps 38 of every $100 in revenue as profit
Strong operational efficiency at 45.0%
Attractively priced relative to earnings
Keeps 37 of every $100 in revenue as profit
Strong operational efficiency at 44.0%
Large-cap with strong market position
Areas to Watch
Expensive relative to growth rate
2.4% revenue growth
Trading at 25.0x book value
Earnings declined 13.6%
Expensive relative to growth rate
Premium valuation, high expectations priced in
1.6% earnings growth
Comparative Analysis Report
WallStSmart ResearchBull Case : CHH
The strongest argument for CHH centers on Return on Equity, Profit Margin, Operating Margin. Profitability is solid with margins at 37.7% and operating margin at 45.0%.
Bull Case : MAR
The strongest argument for MAR centers on Profit Margin, Operating Margin, Market Cap. Profitability is solid with margins at 37.2% and operating margin at 44.0%.
Bear Case : CHH
The primary concerns for CHH are PEG Ratio, Revenue Growth, Price/Book. Debt-to-equity of 11.11 is elevated, increasing financial risk.
Bear Case : MAR
The primary concerns for MAR are PEG Ratio, P/E Ratio, EPS Growth.
Key Dynamics to Monitor
CHH profiles as a value stock while MAR is a mature play — different risk/reward profiles.
MAR carries more volatility with a beta of 1.10 — expect wider price swings.
MAR is growing revenue faster at 6.3% — sustainability is the question.
MAR generates stronger free cash flow (657M), providing more financial flexibility.
Bottom Line
CHH scores higher overall (58/100 vs 55/100), backed by strong 37.7% margins. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Choice Hotels International Inc
CONSUMER CYCLICAL · LODGING · USA
Choice Hotels International, Inc. is a global hotel franchisor. The company is headquartered in Rockville, Maryland.
Visit Website →Marriott International Inc
CONSUMER CYCLICAL · LODGING · USA
Marriott International, Inc. is an American multinational company that operates, franchises, and licenses lodging including hotel, residential, and timeshare properties. It is headquartered in Bethesda, Maryland.
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