Choice Hotels International Inc (CHH)vsMarriott International Inc (MAR)
CHH
Choice Hotels International Inc
$96.77
-1.49%
CONSUMER CYCLICAL · Cap: $4.53B
MAR
Marriott International Inc
$334.69
+1.71%
CONSUMER CYCLICAL · Cap: $87.28B
Smart Verdict
WallStSmart Research — data-driven comparison
Marriott International Inc generates 634% more annual revenue ($7.38B vs $1.01B). MAR leads profitability with a 35.0% profit margin vs 32.6%. MAR appears more attractively valued with a PEG of 1.65. CHH earns a higher WallStSmart Score of 60/100 (C+).
CHH
Buy60
out of 100
Grade: C+
MAR
Buy57
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-70.0%
Fair Value
$64.15
Current Price
$96.77
$32.62 premium
Intrinsic value data unavailable for MAR.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 252 in profit
Keeps 33 of every $100 in revenue as profit
Strong operational efficiency at 37.7%
Attractively priced relative to earnings
Keeps 35 of every $100 in revenue as profit
Strong operational efficiency at 65.3%
Conservative balance sheet, low leverage
Large-cap with strong market position
Areas to Watch
Expensive relative to growth rate
Trading at 30.4x book value
Earnings declined 19.4%
Elevated debt levels
Expensive relative to growth rate
Premium valuation, high expectations priced in
4.3% earnings growth
Comparative Analysis Report
WallStSmart ResearchBull Case : CHH
The strongest argument for CHH centers on Return on Equity, Profit Margin, Operating Margin. Profitability is solid with margins at 32.6% and operating margin at 37.7%.
Bull Case : MAR
The strongest argument for MAR centers on Profit Margin, Operating Margin, Debt/Equity. Profitability is solid with margins at 35.0% and operating margin at 65.3%. Revenue growth of 11.1% demonstrates continued momentum.
Bear Case : CHH
The primary concerns for CHH are PEG Ratio, Price/Book, EPS Growth. Debt-to-equity of 14.82 is elevated, increasing financial risk.
Bear Case : MAR
The primary concerns for MAR are PEG Ratio, P/E Ratio, EPS Growth.
Key Dynamics to Monitor
MAR carries more volatility with a beta of 1.10 — expect wider price swings.
MAR is growing revenue faster at 11.1% — sustainability is the question.
MAR generates stronger free cash flow (796M), providing more financial flexibility.
Monitor LODGING industry trends, competitive dynamics, and regulatory changes.
Bottom Line
CHH scores higher overall (60/100 vs 57/100), backed by strong 32.6% margins. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Choice Hotels International Inc
CONSUMER CYCLICAL · LODGING · USA
Choice Hotels International, Inc. is a global hotel franchisor. The company is headquartered in Rockville, Maryland.
Visit Website →Marriott International Inc
CONSUMER CYCLICAL · LODGING · USA
Marriott International, Inc. is an American multinational company that operates, franchises, and licenses lodging including hotel, residential, and timeshare properties. It is headquartered in Bethesda, Maryland.
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