Choice Hotels International Inc (CHH)vsMarriott International Inc (MAR)
CHH
Choice Hotels International Inc
$109.81
+0.77%
CONSUMER CYCLICAL · Cap: $4.98B
MAR
Marriott International Inc
$385.30
-0.47%
CONSUMER CYCLICAL · Cap: $98.56B
Smart Verdict
WallStSmart Research — data-driven comparison
Marriott International Inc generates 627% more annual revenue ($7.18B vs $987.82M). MAR leads profitability with a 36.0% profit margin vs 35.0%. MAR appears more attractively valued with a PEG of 2.24. MAR earns a higher WallStSmart Score of 55/100 (C-).
CHH
Buy54
out of 100
Grade: C-
MAR
Buy55
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-75.6%
Fair Value
$62.08
Current Price
$109.81
$47.73 premium
Intrinsic value data unavailable for MAR.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 252 in profit
Keeps 35 of every $100 in revenue as profit
Attractively priced relative to earnings
Strong operational efficiency at 27.8%
Keeps 36 of every $100 in revenue as profit
Strong operational efficiency at 59.0%
Conservative balance sheet, low leverage
Large-cap with strong market position
Areas to Watch
Expensive relative to growth rate
3.5% revenue growth
Trading at 36.1x book value
Earnings declined 53.2%
Expensive relative to growth rate
Premium valuation, high expectations priced in
1.7% earnings growth
Comparative Analysis Report
WallStSmart ResearchBull Case : CHH
The strongest argument for CHH centers on Return on Equity, Profit Margin, P/E Ratio. Profitability is solid with margins at 35.0% and operating margin at 27.8%.
Bull Case : MAR
The strongest argument for MAR centers on Profit Margin, Operating Margin, Debt/Equity. Profitability is solid with margins at 36.0% and operating margin at 59.0%. Revenue growth of 12.6% demonstrates continued momentum.
Bear Case : CHH
The primary concerns for CHH are PEG Ratio, Revenue Growth, Price/Book. Debt-to-equity of 15.35 is elevated, increasing financial risk.
Bear Case : MAR
The primary concerns for MAR are PEG Ratio, P/E Ratio, EPS Growth.
Key Dynamics to Monitor
CHH profiles as a value stock while MAR is a mature play — different risk/reward profiles.
MAR carries more volatility with a beta of 1.11 — expect wider price swings.
MAR is growing revenue faster at 12.6% — sustainability is the question.
MAR generates stronger free cash flow (728M), providing more financial flexibility.
Bottom Line
MAR scores higher overall (55/100 vs 54/100), backed by strong 36.0% margins and 12.6% revenue growth. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Choice Hotels International Inc
CONSUMER CYCLICAL · LODGING · USA
Choice Hotels International, Inc. is a global hotel franchisor. The company is headquartered in Rockville, Maryland.
Visit Website →Marriott International Inc
CONSUMER CYCLICAL · LODGING · USA
Marriott International, Inc. is an American multinational company that operates, franchises, and licenses lodging including hotel, residential, and timeshare properties. It is headquartered in Bethesda, Maryland.
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