Booking Holdings Inc (BKNG)vsTuniu Corp (TOUR)
BKNG
Booking Holdings Inc
$173.92
+0.01%
CONSUMER CYCLICAL · Cap: $130.68B
TOUR
Tuniu Corp
$5.11
0.00%
CONSUMER CYCLICAL · Cap: $56.49M
Smart Verdict
WallStSmart Research — data-driven comparison
Booking Holdings Inc generates 4630% more annual revenue ($28.24B vs $597.11M). BKNG leads profitability with a 25.5% profit margin vs 3.8%. BKNG appears more attractively valued with a PEG of 0.64. BKNG earns a higher WallStSmart Score of 76/100 (B+).
BKNG
Strong Buy76
out of 100
Grade: B+
TOUR
Hold36
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+7.8%
Fair Value
$188.59
Current Price
$173.92
$14.67 discount
Intrinsic value data unavailable for TOUR.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 226 in profit
Strong operational efficiency at 34.4%
Earnings expanding 130.0% YoY
Conservative balance sheet, low leverage
Safe zone — low bankruptcy risk
Large-cap with strong market position
Attractively priced relative to earnings
Reasonable price relative to book value
Conservative balance sheet, low leverage
Areas to Watch
No major concerns identified
3.0% revenue growth
Smaller company, higher risk/reward
ROE of 3.6% — below average capital efficiency
3.8% margin — thin
Comparative Analysis Report
WallStSmart ResearchBull Case : BKNG
The strongest argument for BKNG centers on Return on Equity, Operating Margin, EPS Growth. Profitability is solid with margins at 25.5% and operating margin at 34.4%. PEG of 0.64 suggests the stock is reasonably priced for its growth.
Bull Case : TOUR
The strongest argument for TOUR centers on P/E Ratio, Price/Book, Debt/Equity.
Bear Case : BKNG
No major red flags identified for BKNG, but monitor valuation.
Bear Case : TOUR
The primary concerns for TOUR are Revenue Growth, Market Cap, Return on Equity. Thin 3.8% margins leave little buffer for downturns.
Key Dynamics to Monitor
BKNG profiles as a mature stock while TOUR is a value play — different risk/reward profiles.
BKNG carries more volatility with a beta of 1.07 — expect wider price swings.
BKNG is growing revenue faster at 8.1% — sustainability is the question.
Monitor TRAVEL SERVICES industry trends, competitive dynamics, and regulatory changes.
Bottom Line
BKNG scores higher overall (76/100 vs 36/100), backed by strong 25.5% margins. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Booking Holdings Inc
CONSUMER CYCLICAL · TRAVEL SERVICES · USA
Booking Holdings Inc. is an American travel technology company organized in Delaware and based in Norwalk, Connecticut, that owns and operates several travel fare aggregators and travel fare metasearch engines including namesake and flagship Booking.com, Priceline.com, Agoda.com, Kayak.com, Cheapflights, Rentalcars.com, Momondo, and OpenTable.
Visit Website →Tuniu Corp
CONSUMER CYCLICAL · TRAVEL SERVICES · China
Tuniu Corporation is an online leisure travel company in China. The company is headquartered in Nanjing, the People's Republic of China.
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