Booking Holdings Inc (BKNG)vsExpedia Group Inc. (EXPE)
BKNG
Booking Holdings Inc
$167.90
-1.54%
CONSUMER CYCLICAL · Cap: $130.68B
EXPE
Expedia Group Inc.
$279.35
-1.83%
CONSUMER CYCLICAL · Cap: $32.95B
Smart Verdict
WallStSmart Research — data-driven comparison
Booking Holdings Inc generates 80% more annual revenue ($28.24B vs $15.70B). BKNG leads profitability with a 25.5% profit margin vs 13.0%. BKNG appears more attractively valued with a PEG of 0.64. BKNG earns a higher WallStSmart Score of 76/100 (B+).
BKNG
Strong Buy76
out of 100
Grade: B+
EXPE
Strong Buy72
out of 100
Grade: B
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+10.9%
Fair Value
$188.41
Current Price
$167.90
$20.51 discount
Margin of Safety
-8.6%
Fair Value
$215.11
Current Price
$279.35
$64.24 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 226 in profit
Strong operational efficiency at 34.4%
Earnings expanding 130.0% YoY
Conservative balance sheet, low leverage
Safe zone — low bankruptcy risk
Large-cap with strong market position
Every $100 of equity generates 168 in profit
Earnings expanding 188.7% YoY
Growing faster than its price suggests
Attractively priced relative to earnings
Generating 1.3B in free cash flow
Areas to Watch
No major concerns identified
Trading at 27.7x book value
Distress zone — elevated risk
Elevated debt levels
Comparative Analysis Report
WallStSmart ResearchBull Case : BKNG
The strongest argument for BKNG centers on Return on Equity, Operating Margin, EPS Growth. Profitability is solid with margins at 25.5% and operating margin at 34.4%. PEG of 0.64 suggests the stock is reasonably priced for its growth.
Bull Case : EXPE
The strongest argument for EXPE centers on Return on Equity, EPS Growth, PEG Ratio. Revenue growth of 14.0% demonstrates continued momentum. PEG of 0.78 suggests the stock is reasonably priced for its growth.
Bear Case : BKNG
No major red flags identified for BKNG, but monitor valuation.
Bear Case : EXPE
The primary concerns for EXPE are Price/Book, Altman Z-Score, Debt/Equity. Debt-to-equity of 4.70 is elevated, increasing financial risk.
Key Dynamics to Monitor
BKNG profiles as a mature stock while EXPE is a value play — different risk/reward profiles.
EXPE carries more volatility with a beta of 1.25 — expect wider price swings.
EXPE is growing revenue faster at 14.0% — sustainability is the question.
BKNG generates stronger free cash flow (3.6B), providing more financial flexibility.
Bottom Line
BKNG scores higher overall (76/100 vs 72/100), backed by strong 25.5% margins. Both earn "Strong Buy" and "Strong Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Booking Holdings Inc
CONSUMER CYCLICAL · TRAVEL SERVICES · USA
Booking Holdings Inc. is an American travel technology company organized in Delaware and based in Norwalk, Connecticut, that owns and operates several travel fare aggregators and travel fare metasearch engines including namesake and flagship Booking.com, Priceline.com, Agoda.com, Kayak.com, Cheapflights, Rentalcars.com, Momondo, and OpenTable.
Visit Website →Expedia Group Inc.
CONSUMER CYCLICAL · TRAVEL SERVICES · USA
Expedia Group, Inc. is an American online travel shopping company for consumer and small business travel. Its websites, which are primarily travel fare aggregators and travel metasearch engines, include Expedia.com, Vrbo (previously HomeAway), Hotels.com, Hotwire.com, Orbitz, Travelocity, trivago and CarRentals.com.
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