Airbnb Inc (ABNB)vsBooking Holdings Inc (BKNG)
ABNB
Airbnb Inc
$166.22
+0.17%
CONSUMER CYCLICAL · Cap: $101.91B
BKNG
Booking Holdings Inc
$167.90
-1.54%
CONSUMER CYCLICAL · Cap: $130.68B
Smart Verdict
WallStSmart Research — data-driven comparison
Booking Holdings Inc generates 115% more annual revenue ($28.24B vs $13.16B). BKNG leads profitability with a 25.5% profit margin vs 20.4%. BKNG appears more attractively valued with a PEG of 0.64. BKNG earns a higher WallStSmart Score of 76/100 (B+).
ABNB
Strong Buy72
out of 100
Grade: B
BKNG
Strong Buy76
out of 100
Grade: B+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+29.7%
Fair Value
$235.91
Current Price
$166.22
$69.69 discount
Margin of Safety
+10.9%
Fair Value
$188.41
Current Price
$167.90
$20.51 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 35 in profit
Large-cap with strong market position
Keeps 20 of every $100 in revenue as profit
Strong operational efficiency at 21.0%
16.5% revenue growth
Earnings expanding 33.4% YoY
Every $100 of equity generates 226 in profit
Strong operational efficiency at 34.4%
Earnings expanding 130.0% YoY
Conservative balance sheet, low leverage
Safe zone — low bankruptcy risk
Large-cap with strong market position
Areas to Watch
Expensive relative to growth rate
Premium valuation, high expectations priced in
Trading at 12.6x book value
Weak financial health signals
No major concerns identified
Comparative Analysis Report
WallStSmart ResearchBull Case : ABNB
The strongest argument for ABNB centers on Return on Equity, Market Cap, Profit Margin. Profitability is solid with margins at 20.4% and operating margin at 21.0%. Revenue growth of 16.5% demonstrates continued momentum.
Bull Case : BKNG
The strongest argument for BKNG centers on Return on Equity, Operating Margin, EPS Growth. Profitability is solid with margins at 25.5% and operating margin at 34.4%. PEG of 0.64 suggests the stock is reasonably priced for its growth.
Bear Case : ABNB
The primary concerns for ABNB are PEG Ratio, P/E Ratio, Price/Book.
Bear Case : BKNG
No major red flags identified for BKNG, but monitor valuation.
Key Dynamics to Monitor
ABNB profiles as a growth stock while BKNG is a mature play — different risk/reward profiles.
ABNB carries more volatility with a beta of 1.16 — expect wider price swings.
ABNB is growing revenue faster at 16.5% — sustainability is the question.
BKNG generates stronger free cash flow (3.6B), providing more financial flexibility.
Bottom Line
BKNG scores higher overall (76/100 vs 72/100), backed by strong 25.5% margins. ABNB offers better value entry with a 29.7% margin of safety. Both earn "Strong Buy" and "Strong Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Airbnb Inc
CONSUMER CYCLICAL · TRAVEL SERVICES · USA
Airbnb, Inc. is an American company that operates an online marketplace for lodging, primarily homestays for vacation rentals, and tourism activities, based in San Francisco, California.
Booking Holdings Inc
CONSUMER CYCLICAL · TRAVEL SERVICES · USA
Booking Holdings Inc. is an American travel technology company organized in Delaware and based in Norwalk, Connecticut, that owns and operates several travel fare aggregators and travel fare metasearch engines including namesake and flagship Booking.com, Priceline.com, Agoda.com, Kayak.com, Cheapflights, Rentalcars.com, Momondo, and OpenTable.
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