Booking Holdings Inc (BKNG)vsTravel + Leisure Co (TNL)
BKNG
Booking Holdings Inc
$173.92
+0.01%
CONSUMER CYCLICAL · Cap: $130.68B
TNL
Travel + Leisure Co
$66.74
+2.11%
CONSUMER CYCLICAL · Cap: $3.96B
Smart Verdict
WallStSmart Research — data-driven comparison
Booking Holdings Inc generates 590% more annual revenue ($28.24B vs $4.09B). BKNG leads profitability with a 25.5% profit margin vs 5.8%. TNL appears more attractively valued with a PEG of 0.54. BKNG earns a higher WallStSmart Score of 76/100 (B+).
BKNG
Strong Buy76
out of 100
Grade: B+
TNL
Buy55
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+7.8%
Fair Value
$188.59
Current Price
$173.92
$14.67 discount
Margin of Safety
-54.9%
Fair Value
$46.67
Current Price
$66.74
$20.07 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 226 in profit
Strong operational efficiency at 34.4%
Earnings expanding 130.0% YoY
Conservative balance sheet, low leverage
Safe zone — low bankruptcy risk
Large-cap with strong market position
Conservative balance sheet, low leverage
Growing faster than its price suggests
Attractively priced relative to earnings
Areas to Watch
No major concerns identified
4.4% revenue growth
Distress zone — elevated risk
ROE of 0.0% — below average capital efficiency
5.8% margin — thin
Comparative Analysis Report
WallStSmart ResearchBull Case : BKNG
The strongest argument for BKNG centers on Return on Equity, Operating Margin, EPS Growth. Profitability is solid with margins at 25.5% and operating margin at 34.4%. PEG of 0.64 suggests the stock is reasonably priced for its growth.
Bull Case : TNL
The strongest argument for TNL centers on Debt/Equity, PEG Ratio, P/E Ratio. PEG of 0.54 suggests the stock is reasonably priced for its growth.
Bear Case : BKNG
No major red flags identified for BKNG, but monitor valuation.
Bear Case : TNL
The primary concerns for TNL are Revenue Growth, Altman Z-Score, Return on Equity.
Key Dynamics to Monitor
BKNG profiles as a mature stock while TNL is a value play — different risk/reward profiles.
TNL carries more volatility with a beta of 1.17 — expect wider price swings.
BKNG is growing revenue faster at 8.1% — sustainability is the question.
BKNG generates stronger free cash flow (3.6B), providing more financial flexibility.
Bottom Line
BKNG scores higher overall (76/100 vs 55/100), backed by strong 25.5% margins. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Booking Holdings Inc
CONSUMER CYCLICAL · TRAVEL SERVICES · USA
Booking Holdings Inc. is an American travel technology company organized in Delaware and based in Norwalk, Connecticut, that owns and operates several travel fare aggregators and travel fare metasearch engines including namesake and flagship Booking.com, Priceline.com, Agoda.com, Kayak.com, Cheapflights, Rentalcars.com, Momondo, and OpenTable.
Visit Website →Travel + Leisure Co
CONSUMER CYCLICAL · TRAVEL SERVICES · USA
Travel Leisure Co. offers hospitality products and services in the United States and internationally. The company is headquartered in Orlando, Florida.
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