Aon PLC (AON)vsGoosehead Insurance Inc (GSHD)
AON
Aon PLC
$320.75
+1.95%
FINANCIAL SERVICES · Cap: $70.38B
GSHD
Goosehead Insurance Inc
$40.06
+7.06%
FINANCIAL SERVICES · Cap: $1.31B
Smart Verdict
WallStSmart Research — data-driven comparison
Aon PLC generates 4475% more annual revenue ($17.49B vs $382.20M). AON leads profitability with a 22.5% profit margin vs 8.0%. AON trades at a lower P/E of 18.4x. AON earns a higher WallStSmart Score of 68/100 (B-).
AON
Strong Buy68
out of 100
Grade: B-
GSHD
Buy59
out of 100
Grade: C
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 40 in profit
Strong operational efficiency at 35.8%
Large-cap with strong market position
Keeps 23 of every $100 in revenue as profit
Earnings expanding 27.1% YoY
Every $100 of equity generates 176 in profit
Earnings expanding 111.9% YoY
Conservative balance sheet, low leverage
Revenue surging 23.3% year-over-year
Areas to Watch
Elevated debt levels
Expensive relative to growth rate
Distress zone — elevated risk
Premium valuation, high expectations priced in
Smaller company, higher risk/reward
8.0% margin — thin
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : AON
The strongest argument for AON centers on Return on Equity, Operating Margin, Market Cap. Profitability is solid with margins at 22.5% and operating margin at 35.8%.
Bull Case : GSHD
The strongest argument for GSHD centers on Return on Equity, EPS Growth, Debt/Equity. Revenue growth of 23.3% demonstrates continued momentum.
Bear Case : AON
The primary concerns for AON are Debt/Equity, PEG Ratio, Altman Z-Score. Debt-to-equity of 1.57 is elevated, increasing financial risk.
Bear Case : GSHD
The primary concerns for GSHD are P/E Ratio, Market Cap, Profit Margin.
Key Dynamics to Monitor
AON profiles as a mature stock while GSHD is a growth play — different risk/reward profiles.
GSHD carries more volatility with a beta of 1.47 — expect wider price swings.
GSHD is growing revenue faster at 23.3% — sustainability is the question.
AON generates stronger free cash flow (363M), providing more financial flexibility.
Bottom Line
AON scores higher overall (68/100 vs 59/100), backed by strong 22.5% margins. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Aon PLC
FINANCIAL SERVICES · INSURANCE BROKERS · USA
Aon plc is a multinational professional services firm that sells a range of financial risk-mitigation products, including insurance, pension administration, and health-insurance plans.
Goosehead Insurance Inc
FINANCIAL SERVICES · INSURANCE BROKERS · USA
Goosehead Insurance, Inc. is a portfolio company of Goosehead Financial, LLC providing personal lines insurance agency services in the United States. The company is headquartered in Westlake, Texas.
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