WallStSmart

Aon PLC (AON)vsGoosehead Insurance Inc (GSHD)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Aon PLC generates 4276% more annual revenue ($17.58B vs $401.64M). AON leads profitability with a 22.3% profit margin vs 8.8%. AON trades at a lower P/E of 19.7x. GSHD earns a higher WallStSmart Score of 60/100 (C+).

AON

Buy

54

out of 100

Grade: C-

Growth: 4.7Profit: 8.0Value: 4.3Quality: 4.5
Piotroski: 6/9Altman Z: 0.82

GSHD

Buy

60

out of 100

Grade: C+

Growth: 9.3Profit: 8.0Value: 4.7Quality: 6.5
Piotroski: 5/9Altman Z: 1.25

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

AON4 strengths · Avg: 9.0/10
Return on EquityProfitability
40.1%10/10

Every $100 of equity generates 40 in profit

Market CapQuality
$75.65B9/10

Large-cap with strong market position

Profit MarginProfitability
22.3%9/10

Keeps 22 of every $100 in revenue as profit

Operating MarginProfitability
23.5%8/10

Strong operational efficiency at 23.5%

GSHD5 strengths · Avg: 9.2/10
Return on EquityProfitability
175.8%10/10

Every $100 of equity generates 176 in profit

EPS GrowthGrowth
122.2%10/10

Earnings expanding 122.2% YoY

Debt/EquityHealth
-3.3210/10

Conservative balance sheet, low leverage

Operating MarginProfitability
23.4%8/10

Strong operational efficiency at 23.4%

Revenue GrowthGrowth
20.7%8/10

Revenue surging 20.7% year-over-year

Areas to Watch

AON4 concerns · Avg: 2.8/10
Revenue GrowthGrowth
2.2%4/10

2.2% revenue growth

Debt/EquityHealth
1.573/10

Elevated debt levels

PEG RatioValuation
3.072/10

Expensive relative to growth rate

EPS GrowthGrowth
-3.0%2/10

Earnings declined 3.0%

GSHD2 concerns · Avg: 2.0/10
P/E RatioValuation
45.3x2/10

Premium valuation, high expectations priced in

Altman Z-ScoreHealth
1.252/10

Distress zone — elevated risk

Comparative Analysis Report

WallStSmart Research

Bull Case : AON

The strongest argument for AON centers on Return on Equity, Market Cap, Profit Margin. Profitability is solid with margins at 22.3% and operating margin at 23.5%.

Bull Case : GSHD

The strongest argument for GSHD centers on Return on Equity, EPS Growth, Debt/Equity. Revenue growth of 20.7% demonstrates continued momentum.

Bear Case : AON

The primary concerns for AON are Revenue Growth, Debt/Equity, PEG Ratio. Debt-to-equity of 1.57 is elevated, increasing financial risk.

Bear Case : GSHD

The primary concerns for GSHD are P/E Ratio, Altman Z-Score. A P/E of 45.3x leaves little room for execution misses.

Key Dynamics to Monitor

AON profiles as a value stock while GSHD is a growth play — different risk/reward profiles.

GSHD carries more volatility with a beta of 1.40 — expect wider price swings.

GSHD is growing revenue faster at 20.7% — sustainability is the question.

AON generates stronger free cash flow (363M), providing more financial flexibility.

Bottom Line

GSHD scores higher overall (60/100 vs 54/100) and 20.7% revenue growth. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Aon PLC

FINANCIAL SERVICES · INSURANCE BROKERS · USA

Aon plc is a multinational professional services firm that sells a range of financial risk-mitigation products, including insurance, pension administration, and health-insurance plans.

Goosehead Insurance Inc

FINANCIAL SERVICES · INSURANCE BROKERS · USA

Goosehead Insurance, Inc. is a portfolio company of Goosehead Financial, LLC providing personal lines insurance agency services in the United States. The company is headquartered in Westlake, Texas.

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