WallStSmart

Aon PLC (AON)vsGoosehead Insurance Inc (GSHD)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Aon PLC generates 4612% more annual revenue ($17.18B vs $364.63M). AON leads profitability with a 21.5% profit margin vs 7.6%. AON trades at a lower P/E of 18.9x. AON earns a higher WallStSmart Score of 68/100 (B-).

AON

Strong Buy

68

out of 100

Grade: B-

Growth: 7.3Profit: 8.5Value: 7.3Quality: 4.3
Piotroski: 5/9Altman Z: 0.82

GSHD

Hold

47

out of 100

Grade: D+

Growth: 6.0Profit: 8.0Value: 5.7Quality: 6.3
Piotroski: 3/9
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

AONUndervalued (+61.0%)

Margin of Safety

+61.0%

Fair Value

$795.60

Current Price

$321.45

$474.15 discount

UndervaluedFair: $795.60Overvalued
GSHDSignificantly Overvalued (-635.6%)

Margin of Safety

-635.6%

Fair Value

$6.73

Current Price

$41.19

$34.46 premium

UndervaluedFair: $6.73Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

AON6 strengths · Avg: 9.3/10
Return on EquityProfitability
46.9%10/10

Every $100 of equity generates 47 in profit

Operating MarginProfitability
31.4%10/10

Strong operational efficiency at 31.4%

EPS GrowthGrowth
138.3%10/10

Earnings expanding 138.3% YoY

Market CapQuality
$69.09B9/10

Large-cap with strong market position

Profit MarginProfitability
21.5%9/10

Keeps 22 of every $100 in revenue as profit

Free Cash FlowQuality
$1.32B8/10

Generating 1.3B in free cash flow

GSHD3 strengths · Avg: 9.3/10
Return on EquityProfitability
175.8%10/10

Every $100 of equity generates 176 in profit

Debt/EquityHealth
-0.3710/10

Conservative balance sheet, low leverage

Operating MarginProfitability
29.3%8/10

Strong operational efficiency at 29.3%

Areas to Watch

AON3 concerns · Avg: 2.7/10
Revenue GrowthGrowth
3.7%4/10

3.7% revenue growth

PEG RatioValuation
2.592/10

Expensive relative to growth rate

Altman Z-ScoreHealth
0.822/10

Distress zone — elevated risk

GSHD4 concerns · Avg: 2.8/10
Market CapQuality
$1.55B3/10

Smaller company, higher risk/reward

Profit MarginProfitability
7.6%3/10

7.6% margin — thin

Piotroski F-ScoreQuality
3/93/10

Weak financial health signals

P/E RatioValuation
42.4x2/10

Premium valuation, high expectations priced in

Comparative Analysis Report

WallStSmart Research

Bull Case : AON

The strongest argument for AON centers on Return on Equity, Operating Margin, EPS Growth. Profitability is solid with margins at 21.5% and operating margin at 31.4%.

Bull Case : GSHD

The strongest argument for GSHD centers on Return on Equity, Debt/Equity, Operating Margin. Revenue growth of 12.2% demonstrates continued momentum.

Bear Case : AON

The primary concerns for AON are Revenue Growth, PEG Ratio, Altman Z-Score.

Bear Case : GSHD

The primary concerns for GSHD are Market Cap, Profit Margin, Piotroski F-Score. A P/E of 42.4x leaves little room for execution misses.

Key Dynamics to Monitor

GSHD carries more volatility with a beta of 1.62 — expect wider price swings.

GSHD is growing revenue faster at 12.2% — sustainability is the question.

AON generates stronger free cash flow (1.3B), providing more financial flexibility.

Monitor INSURANCE BROKERS industry trends, competitive dynamics, and regulatory changes.

Bottom Line

AON scores higher overall (68/100 vs 47/100), backed by strong 21.5% margins. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Aon PLC

FINANCIAL SERVICES · INSURANCE BROKERS · USA

Aon plc is a multinational professional services firm that sells a range of financial risk-mitigation products, including insurance, pension administration, and health-insurance plans.

Goosehead Insurance Inc

FINANCIAL SERVICES · INSURANCE BROKERS · USA

Goosehead Insurance, Inc. is a portfolio company of Goosehead Financial, LLC providing personal lines insurance agency services in the United States. The company is headquartered in Westlake, Texas.

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