Aon PLC (AON)vsCrawford & Company (CRD-B)
AON
Aon PLC
$328.53
+1.95%
FINANCIAL SERVICES · Cap: $67.89B
CRD-B
Crawford & Company
$10.31
-0.96%
FINANCIAL SERVICES · Cap: $503.98M
Smart Verdict
WallStSmart Research — data-driven comparison
Aon PLC generates 1284% more annual revenue ($17.49B vs $1.26B). AON leads profitability with a 22.5% profit margin vs 1.4%. CRD-B appears more attractively valued with a PEG of 0.90. AON earns a higher WallStSmart Score of 70/100 (B).
AON
Strong Buy70
out of 100
Grade: B
CRD-B
Hold45
out of 100
Grade: D
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 40 in profit
Strong operational efficiency at 35.8%
Large-cap with strong market position
Keeps 23 of every $100 in revenue as profit
Attractively priced relative to earnings
Earnings expanding 27.1% YoY
Growing faster than its price suggests
Reasonable price relative to book value
Areas to Watch
Elevated debt levels
Expensive relative to growth rate
Distress zone — elevated risk
Moderate valuation
Smaller company, higher risk/reward
1.4% margin — thin
Operating margin of 3.2%
Comparative Analysis Report
WallStSmart ResearchBull Case : AON
The strongest argument for AON centers on Return on Equity, Operating Margin, Market Cap. Profitability is solid with margins at 22.5% and operating margin at 35.8%.
Bull Case : CRD-B
The strongest argument for CRD-B centers on PEG Ratio, Price/Book. PEG of 0.90 suggests the stock is reasonably priced for its growth.
Bear Case : AON
The primary concerns for AON are Debt/Equity, PEG Ratio, Altman Z-Score. Debt-to-equity of 1.56 is elevated, increasing financial risk.
Bear Case : CRD-B
The primary concerns for CRD-B are P/E Ratio, Market Cap, Profit Margin. Debt-to-equity of 1.54 is elevated, increasing financial risk. Thin 1.4% margins leave little buffer for downturns.
Key Dynamics to Monitor
AON profiles as a mature stock while CRD-B is a value play — different risk/reward profiles.
AON carries more volatility with a beta of 0.71 — expect wider price swings.
AON is growing revenue faster at 6.5% — sustainability is the question.
AON generates stronger free cash flow (363M), providing more financial flexibility.
Bottom Line
AON scores higher overall (70/100 vs 45/100), backed by strong 22.5% margins. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Aon PLC
FINANCIAL SERVICES · INSURANCE BROKERS · USA
Aon plc is a multinational professional services firm that sells a range of financial risk-mitigation products, including insurance, pension administration, and health-insurance plans.
Crawford & Company
FINANCIAL SERVICES · INSURANCE BROKERS · USA
Crawford & Company provides outsourcing and claims management solutions for carriers, brokers, and corporations in the United States, United Kingdom, Europe, Canada, Australia, and internationally. The company is headquartered in Atlanta, Georgia.
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